BIRK
Price
$44.42
Change
-$0.10 (-0.22%)
Updated
Jun 26 closing price
Capitalization
8.17B
61 days until earnings call
Intraday BUY SELL Signals
ONON
Price
$37.07
Change
+$0.49 (+1.34%)
Updated
Jun 26 closing price
Capitalization
12.36B
Intraday BUY SELL Signals
RL
Price
$411.16
Change
+$1.05 (+0.26%)
Updated
Jun 26 closing price
Capitalization
24.47B
45 days until earnings call
Intraday BUY SELL Signals
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BIRK or ONON or RL

BIRK vs ONON vs RL Comparison Chart in %
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Which Stock Would AI Choose? Birkenstock Holding plc (BIRK) vs. On Holding AG (ONON) vs. Ralph Lauren Corporation (RL) Stock Comparison

Key Takeaways

  • BIRK shares trade around $39, down over 20% year-to-date amid tariff concerns and softer FY26 guidance, despite strong Q1 revenue growth in constant currency.
  • ONON has shown YTD gains of about 24% but faces volatility from leadership changes and conservative growth outlook, with shares near $35.
  • RL leads with robust 44% one-year returns and recent earnings beats, trading near $358, supported by margin expansion and brand momentum.
  • All three operate in consumer discretionary, with footwear-focused BIRK and ONON more exposed to tariffs, while apparel/luxury RL benefits from diversified revenue.
  • Recent market activity highlights RL's relative stability versus peers' headwinds from FX and capacity issues.
  • Analyst targets suggest upside potential across the board, with RL at premium valuations reflecting stronger momentum.

Introduction

This stock comparison examines BIRK, ONON, and RL, three players in the consumer discretionary sector spanning footwear and luxury apparel. These companies cater to premium lifestyle segments, where brand loyalty drives demand amid shifting consumer preferences and macroeconomic pressures. Traders seeking short-term momentum and investors eyeing long-term growth in discretionary spending will find value in analyzing their recent performance, sector exposures, and relative positioning. With footwear facing tariff risks and apparel showing resilience, this analysis highlights key contrasts in recent market activity.

BIRK Overview and Recent Performance

Birkenstock Holding plc (BIRK) designs and markets iconic sandals and footwear emphasizing foot health and comfort, with a global presence led by direct-to-consumer and wholesale channels. In recent weeks, shares have hovered around $39, reflecting pressure from FY26 guidance below expectations due to currency headwinds and potential tariffs. Q1 fiscal 2026 revenue grew 18% in constant currency, driven by holiday demand, but the stock tumbled post-earnings on capacity concerns. Sentiment has softened year-to-date with a roughly 4% decline, underperforming the S&P 500, as investors weigh resilient brand demand against external risks like FX translation (foreign exchange impacts on reported figures).

ONON Overview and Recent Performance

On Holding AG (ONON), a Swiss performance sportswear brand, specializes in innovative running shoes, apparel, and accessories via premium retail and e-commerce. Shares trade near $35, with YTD gains around 24% but recent dips tied to CEO transition—co-founders resuming leadership—and tempered FY26 sales guidance amid wholesale pressures. Recent market activity shows volatility, with dips steeper than the broader market, influenced by FX challenges and outlet discounting reports. Despite strong prior growth, one-year returns lag the S&P 500 slightly, as sentiment balances innovation appeal with execution risks in a competitive athletic segment.

RL Overview and Recent Performance

Ralph Lauren Corporation (RL) is a global leader in premium lifestyle apparel, accessories, and fragrances, with diversified revenue from retail, wholesale, and licensing. Trading around $358, shares have delivered 44% one-year returns and 1.65% YTD, outperforming peers amid earnings beats and margin expansion to nearly 70% gross. Recent weeks saw upward momentum from analyst upgrades post-Q3 fiscal 2026 results, with revenue up 12% and adjusted operating margin rising 220 basis points. Positive sentiment stems from brand elevation strategies and direct-to-consumer growth, though conservative Q4 guidance tempers near-term enthusiasm versus broader market gains.

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Head-to-Head Comparison

BIRK and ONON focus on premium footwear with growth via innovation and direct sales, but face heightened tariff and FX risks given manufacturing exposures, contrasting RL's broader apparel/luxury model with licensing stability. Recent momentum favors RL (44% one-year gain) over BIRK's 25% and ONON's 29%, amid RL's superior margins (20%+ operating). Valuation sensitivity is elevated for growth-oriented BIRK and ONON at higher P/E multiples versus RL's established premium. Market sentiment tilts positive on RL's earnings consistency, while peers grapple with leadership shifts and guidance caution, highlighting trade-offs in risk versus reward.

Tickeron AI Verdict

Tickeron’s AI currently favors RL due to consistent trend strength, earnings outperformance, and relative stability in recent market activity. Its margin expansion and diversified growth drivers position it probabilistically stronger amid peers' tariff/FX vulnerabilities, though all warrant monitoring for sector rotation.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
Jun 27, 2026
Stock price -- (BIRK: $44.42ONON: $37.07RL: $411.16)
Brand notoriety: BIRK, ONON and RL are all not notable
BIRK and ONON are part of the Wholesale Distributors industry, and RL is in the Apparel/Footwear industry
Current volume relative to the 65-day Moving Average: BIRK: 106%, ONON: 88%, RL: 193%
Market capitalization -- BIRK: $8.17B, ONON: $12.36B, RL: $24.47B
$BIRK [@Wholesale Distributors] is valued at $8.17B. $ONON’s [@Wholesale Distributors] market capitalization is $ $12.36B. $RL [@Apparel/Footwear] has a market capitalization of $ $24.47B. The market cap for tickers in the [@Wholesale Distributors] industry ranges from $ $60.35B to $ $0. The market cap for tickers in the [@Apparel/Footwear] industry ranges from $ $27.62B to $ $0. The average market capitalization across the [@Wholesale Distributors] industry is $ $7.71B. The average market capitalization across the [@Apparel/Footwear] industry is $ $3.31B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BIRK’s FA Score shows that 0 FA rating(s) are green whileONON’s FA Score has 0 green FA rating(s), and RL’s FA Score reflects 3 green FA rating(s).

  • BIRK’s FA Score: 0 green, 5 red.
  • ONON’s FA Score: 0 green, 5 red.
  • RL’s FA Score: 3 green, 2 red.
According to our system of comparison, RL is a better buy in the long-term than BIRK, which in turn is a better option than ONON.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BIRK’s TA Score shows that 6 TA indicator(s) are bullish while ONON’s TA Score has 5 bullish TA indicator(s), and RL’s TA Score reflects 6 bullish TA indicator(s).

  • BIRK’s TA Score: 6 bullish, 5 bearish.
  • ONON’s TA Score: 5 bullish, 5 bearish.
  • RL’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, RL is a better buy in the short-term than BIRK, which in turn is a better option than ONON.

Price Growth

BIRK (@Wholesale Distributors) experienced а -3.67% price change this week, while ONON (@Wholesale Distributors) price change was -4.66% , and RL (@Apparel/Footwear) price fluctuated -0.20% for the same time period.

The average weekly price growth across all stocks in the @Wholesale Distributors industry was -1.04%. For the same industry, the average monthly price growth was -2.77%, and the average quarterly price growth was +3.56%.

The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.79%. For the same industry, the average monthly price growth was +4.27%, and the average quarterly price growth was +16.78%.

Reported Earning Dates

BIRK is expected to report earnings on Aug 27, 2026.

RL is expected to report earnings on Aug 11, 2026.

Industries' Descriptions

@Wholesale Distributors (-1.04% weekly)

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

@Apparel/Footwear (-0.79% weekly)

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
RL($24.5B) has a higher market cap than ONON($12.4B) and BIRK($8.17B). ONON has higher P/E ratio than RL and BIRK: ONON (38.98) vs RL (27.14) and BIRK (19.66). RL YTD gains are higher at: 16.879 vs. BIRK (8.606) and ONON (-20.245). RL has higher annual earnings (EBITDA): 1.47B vs. BIRK (662M) and ONON (416M). ONON has more cash in the bank: 1.09B vs. BIRK (201M) and RL (). ONON has less debt than BIRK and RL: ONON (542M) vs BIRK (1.37B) and RL (3.01B). RL has higher revenues than ONON and BIRK: RL (8.12B) vs ONON (3.12B) and BIRK (2.18B).
BIRKONONRL
Capitalization8.17B12.4B24.5B
EBITDA662M416M1.47B
Gain YTD8.606-20.24516.879
P/E Ratio19.6638.9827.14
Revenue2.18B3.12B8.12B
Total Cash201M1.09BN/A
Total Debt1.37B542M3.01B
FUNDAMENTALS RATINGS
RL: Fundamental Ratings
RL
OUTLOOK RATING
1..100
16
VALUATION
overvalued / fair valued / undervalued
1..100
70
Overvalued
PROFIT vs RISK RATING
1..100
12
SMR RATING
1..100
28
PRICE GROWTH RATING
1..100
15
P/E GROWTH RATING
1..100
38
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
BIRKONONRL
RSI
ODDS (%)
Bearish Trend 1 day ago
80%
Bearish Trend 1 day ago
90%
Bearish Trend 1 day ago
67%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
81%
Bullish Trend 1 day ago
80%
Bearish Trend 1 day ago
53%
Momentum
ODDS (%)
Bearish Trend 1 day ago
76%
Bearish Trend 1 day ago
81%
Bullish Trend 1 day ago
76%
MACD
ODDS (%)
Bearish Trend 1 day ago
81%
Bearish Trend 1 day ago
88%
Bullish Trend 3 days ago
75%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
71%
Bearish Trend 1 day ago
80%
Bearish Trend 1 day ago
62%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
71%
Bearish Trend 1 day ago
81%
Bullish Trend 1 day ago
71%
Advances
ODDS (%)
Bullish Trend 16 days ago
73%
Bullish Trend 19 days ago
75%
Bullish Trend 13 days ago
72%
Declines
ODDS (%)
Bearish Trend 1 day ago
71%
Bearish Trend 5 days ago
78%
Bearish Trend 5 days ago
61%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
84%
Bullish Trend 1 day ago
84%
Bearish Trend 1 day ago
72%
Aroon
ODDS (%)
Bullish Trend 1 day ago
70%
Bullish Trend 1 day ago
73%
Bullish Trend 1 day ago
70%
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BIRK
Daily Signal:
Gain/Loss:
ONON
Daily Signal:
Gain/Loss:
RL
Daily Signal:
Gain/Loss:
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BIRK and

Correlation & Price change

A.I.dvisor indicates that over the last year, BIRK has been loosely correlated with RL. These tickers have moved in lockstep 55% of the time. This A.I.-generated data suggests there is some statistical probability that if BIRK jumps, then RL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BIRK
1D Price
Change %
BIRK100%
-0.22%
RL - BIRK
55%
Loosely correlated
+0.50%
DECK - BIRK
44%
Loosely correlated
+1.92%
VFC - BIRK
43%
Loosely correlated
+2.42%
LEVI - BIRK
43%
Loosely correlated
+2.29%
PVH - BIRK
42%
Loosely correlated
+3.29%
More