Aldi is looking to sell ‘healthy’.
The supermarket chain, known for low-cost food staples and canned goods, wants to expand its natural foods offerings to leverage U.S. consumers' preference tilt towards healthy options.
Aldi hopes to increase its fresh food selection by 40%. It would be interesting to follow how far the privately-held firm would eventually be able to hold its own against established players like Whole Foods (now owned by Amazon) in the natural/organic food market.
Aldi is the 8th biggest retailer in the world by global revenue in 2016, according to a Deloitte analysis.