E-commerce giant Amazon is now planning to open more physical grocery stores, a sector currently dominated by the likes of Walmart (WMT).
According to the Wall Street Journal, with the acquisition of Whole Foods Amazon got its first real taste of store-based grocery sales, but Amazon’s grocery models will be starkly different from that of Whole Foods.
But this move comes with its own set of challenges. Amazon can't evade the costs associated with getting groceries to consumers. Even though the company could remove expenses associated with established physical stores, it’s already a notoriously low-margin business, and Amazon Web Services is the primary source for the company's profits.
Additionally, recent figures suggest that Amazon’s online grocery sales are not remarkably higher than those of Walmart’s physical grocery sales – 12.5% to 11.1% in 2017.
Going ahead with its plans, Amazon will now have to open dozens of relatively smaller brick-and-mortar locations across the country. The first such store is expected to appear in Los Angeles, possibly as soon as the end of this year, and more to follow in 2020. Few other steps include opening 3,000 Amazon Go stores by 2022, closing all 87 in-store pop up locations inside retailer like Kohl’s (KSS), and opening traditional grocery stores by acquiring smaller, local chains among others.
Among these, a more traditional grocery store is probably the best idea as it gives opportunities for Amazon to serve more customers, who'll be further immersed in its Prime loyalty ecosystem. In addition, the vast customer data is has acquired over the years, the physical sales are likely to bear fruits.
AMZN's Aroon Indicator triggered a bullish signal on October 28, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 253 similar instances where the Aroon Indicator showed a similar pattern. In 186 of the 253 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 74%.
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on AMZN as a result. In 57 of 78 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 73%.
The Moving Average Convergence Divergence (MACD) for AMZN just turned positive on November 04, 2026. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in 39 of 55 cases over the following month. The odds of a continued upward trend are 71%.
AMZN moved above its 50-day moving average on November 04, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AMZN crossed bullishly above the 50-day moving average on November 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +4.46% 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in 224 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.
AMZN broke above its upper Bollinger Band on October 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 45 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.070) is normal, around the industry mean (22.398). P/E Ratio (20.563) is within average values for comparable stocks, (9.569). Projected Growth (PEG Ratio) (1.460) is also within normal values, averaging (1.774). Dividend Yield (0.000) settles around the average of (0.033) among similar stocks. AMZN's P/S Ratio (3.447) is slightly higher than the industry average of (1.328).
The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of on-line retail shopping services
Industry InternetRetail