GET DAILY SIGNALSAmazon (AMZN, $3,171.90), EBay (EBAY, $58.26) get price target hikes amid pandemic
Jefferies boosted Amazon's price target to $3,800 from $3,100. They raised eBay's price target to $58 from $52, and Etsy’s to $125 from $110.
Analyst Brent Thill cited continued “elevated top-line growth” for e-commerce through June and into July, as pandemic-induced behavioral changes has permanently increased online consumption. According to Jefferies, Amazon and Etsy "are best positioned” to gain over the long-term from the behavioral changes.
Also, Goldman analyst Heath Terry hiked Amazon's price target to $3,800 from $3,000, raised EBAY’s to $56 from $49.
"We expect more medium- and long-term outperformance to come from those companies with models that will benefit beyond the immediate crisis in the form of accelerated network effects, weakened competitive sets, and scale benefits to profitability," Terry wrote.
Tickeron's comparison -- AMZN vs EBAY:
Market capitalization -- EBAY: $40.8B vs. AMZN: $1.5T
Current volume relative to the 65-day Moving Average: EBAY: 55% vs. AMZN: 104%
Brand notoriety: EBAY and AMZN are both notable
EBAY represents the Other Consumer Services, while AMZN is part of the Internet Retail industry
Stock price -- (EBAY: $58.27 vs. AMZN: $3172.40)
Long term analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EBAY’s FA Score shows that 3 FA rating(s) are green while AMZN’s FA Score has 3’s green FA rating(s).
- EBAY’s FA Score: 3 green, 2 red.
- AMZN’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators.
EBAY’s TA Score shows that 3 TA rating(s) are bullish while AMZN’s TA Score has 2’s bullish TA rating(s).
- EBAY’s TA Score: 3 bullish, 3 bearish.
- AMZN’s TA Score: 2 bullish, 4 bearish.
AMZN vs EBAY: Fundamental Ratings:
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
EBAY's Valuation (44) in the Other Consumer Services industry is somewhat better than the same rating for AMZN (96) in the Internet Retail industry. This means that EBAY’s stock grew somewhat faster than AMZN’s over the last 12 months.
AMZN's Profit vs Risk Rating (2) in the Internet Retail industry is in the same range as EBAY (15) in the Other Consumer Services industry. This means that AMZN’s stock grew similarly to EBAY’s over the last 12 months.
EBAY's SMR Rating (11) in the Other Consumer Services industry is somewhat better than the same rating for AMZN (54) in the Internet Retail industry. This means that EBAY’s stock grew somewhat faster than AMZN’s over the last 12 months.
EBAY's Price Growth Rating (2) in the Other Consumer Services industry is in the same range as AMZN (4) in the Internet Retail industry. This means that EBAY’s stock grew similarly to AMZN’s over the last 12 months.
AMZN's P/E Growth Rating (14) in the Internet Retail industry is significantly better than the same rating for EBAY (86) in the Other Consumer Services industry. This means that AMZN’s stock grew significantly faster than EBAY’s over the last 12 months.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
AMZN in +2.21% Uptrend, advancing for three consecutive days on October 28, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where AMZN advanced for three days, in 224 of 318 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The Aroon Indicator entered an Uptrend today. In 176 of 253 cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 70%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on AMZN as a result. In 41 of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 53%.
The Moving Average Convergence Divergence Histogram (MACD) for AMZN turned negative on October 23, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 55 similar instances when the indicator turned negative. In 29 of the 55 cases the stock turned lower in the days that followed. This puts the odds of success at 53%.
AMZN moved below its 50-day moving average on October 22, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for AMZN crossed bearishly below the 50-day moving average on October 26, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 73%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.
AMZN broke above its upper Bollinger Band on October 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 53 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 81 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.700) is normal, around the industry mean (21.390). P/E Ratio (19.060) is within average values for comparable stocks, (9.625). Projected Growth (PEG Ratio) (1.460) is also within normal values, averaging (1.774). Dividend Yield (0.000) settles around the average of (0.035) among similar stocks. AMZN's P/S Ratio (3.447) is slightly higher than the industry average of (1.328).
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
a provider of on-line retail shopping services
Industry InternetRetail
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