Amazon.com received a price-target hike from Citi analysts.
The analysts boosted their target for the e-commerce company’s stock to a Wall Street high of $3,550 from $2,700. They cited what they believe is an pandemic-driven dominance of digital sales.
Citi analyst Jason Bazinet said that while his team anticipate total U.S. retail sales in 2022 to be 1% above 2019 levels ,they expect e-commerce to increase 43% while brick-and-mortar retail to fall 4%. If that holds up, Amazon's prospect potentially gets boosted.
Bazinet expects Amazon to have 43% of the domestic e-commerce market by 2022, up from 38% in 2019, and almost 7% of total U.S. retail sales by 2022, up from 4% last year.
According to Tickeron, AMZN in +6.08% Uptrend, growing for three consecutive days on July 09, 2020
As a Bullish sign, keep an eye on this company's ticker for future growth. Considering data from situations where AMZN advanced for three days, in 277 of 391 cases, the price rose further within the following month. The odds of a continued Uptrend are 71%.
Current price $3205.41 is above $2474.00 the highest resistance line found by A.I. Throughout the month of 06/08/20 - 07/09/20, the price experienced a +26% Uptrend. During the week of 07/01/20 - 07/09/20, the stock enjoyed a +11% Uptrend growth.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) just turned positive. Considering data from situations where AMZN's MACD histogram became positive, in 32 of 47 cases, the price rose further within the following month. The odds of a continued Uptrend are 68%.
The Aroon Indicator entered an Uptrend today. In 216 of 338 similar cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 64%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Indicator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The higher Bollinger Band was broken -- a price fall is expected as the ticker heads toward the middle band, which invites the trader to consider selling or shorting the ticker, or exploring put options. In 20 of 45 cases where AMZN's price broke its higher Bollinger Band, its price dropped further during the following month. The odds of a continued Downtrend are 44%.
Fundamental Analysis (Ratings)
Tickeron has a positive outlook on this ticker and predicts a further increase by more than 4.00% within the next month with a likelihood of 85%. During the last month, the daily ratio of advancing to declining volumes was 2.34 to 1.
The Tickeron Profit vs. Risk Rating rating for this company is 2 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 71, placing this stock better than average.
The Tickeron Price Growth Rating for this company is 3 (best 1 - 100 worst), indicating outstanding price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 11 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 57 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 96 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: AMZN's P/B Ratio (24.33) is slightly higher than the industry average of (4.88). AMZN's P/E Ratio (152.03) is considerably higher than the industry average of (38.87). AMZN's Projected Growth (PEG Ratio) (5.90) is very high in comparison to the industry average of (1.63). Dividend Yield (0.00) settles around the average of (0.09) among similar stocks. P/S Ratio (3.33) is also within normal values, averaging (2.58).
The Moving Average Convergence Divergence (MACD) for AMZN turned positive on February 25, 2026. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in of 55 cases over the following month. The odds of a continued upward trend are .
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where AMZN's RSI Oscillator exited the oversold zone, of 22 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on February 25, 2026. You may want to consider a long position or call options on AMZN as a result. In of 75 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 329 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 72 cases where AMZN's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
AMZN moved below its 50-day moving average on February 04, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for AMZN crossed bearishly below the 50-day moving average on February 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on March 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for AMZN entered a downward trend on February 26, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AMZN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.552) is normal, around the industry mean (93.015). P/E Ratio (29.658) is within average values for comparable stocks, (37.623). Projected Growth (PEG Ratio) (1.944) is also within normal values, averaging (2.818). Dividend Yield (0.000) settles around the average of (0.052) among similar stocks. P/S Ratio (3.211) is also within normal values, averaging (12.782).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of on-line retail shopping services
Industry InternetRetail