Amazon (AMZN) Outperforms Walmart (WMT) Ahead of Holiday Season
Baird Equity Research recently surveyed 670 online shoppers, and the results revealed that Amazon was solidly the preferred online shopping destination -- with nearly 60% preferring Amazon over Walmart.
Context is important here, however, as Amazon is newly facing big challenges as both Walmart and Target started investing aggressively to enhance their e-commerce presence and services. In previous years, this level of competition was less of a threat.
Perhaps acknowledging the competition, Amazon gave up little ground -- in order to woo its customers, it started offering deep discounts and delivery conveniences, in a concerted effort to stay fresh on the minds of online shoppers when it comes to holiday shopping.
According to the Baird report, in terms of actual sales Amazon accounted for nearly 39.1% of the overall gross merchandise volume in 2018, while Walmart accounted for a little more than 3% and Target stood at just over 1%.
However, the report also added that Amazon's fourth-quarter growth as a percentage of overall e-commerce increases experienced a dip, as the company's online sales growth fell below 20% for the first time in at least three years. It also indicated that Amazon saw a 20% decline in its share of e-commerce growth, thus standing at just above 50%, down from the 70% range in the recent quarters.
AMZN in +3.09% Uptrend, growing for three consecutive days on July 15, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where AMZN advanced for three days, in of 328 cases, the price rose further within the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
AMZN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 268 cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on July 23, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on AMZN as a result. In of 74 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for AMZN turned negative on July 23, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 56 similar instances when the indicator turned negative. In of the 56 cases the stock turned lower in the days that followed. This puts the odds of success at .
AMZN moved below its 50-day moving average on July 16, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.650) is normal, around the industry mean (6.229). P/E Ratio (27.764) is within average values for comparable stocks, (41.763). Projected Growth (PEG Ratio) (1.246) is also within normal values, averaging (1.223). Dividend Yield (0.000) settles around the average of (0.076) among similar stocks. AMZN's P/S Ratio (3.390) is slightly higher than the industry average of (1.443).
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a provider of on-line retail shopping services
Industry InternetRetail
Advertisement