Apple Could Find Support at a Long-Term Moving Average, but a Bounce Could Hit Trouble
Over the last decade or so, Apple (Nasdaq: AAPL) has become one of the biggest bellwether stocks for the overall market and especially for the tech sector. In the last two months, the stock has fallen over 25% from its October 1 high. This development is part of the reason investors are nervous about the stock, the tech sector, and the overall market.
There could be some good news for the stock from a technical perspective. For the first time in a couple of years, the stock’s 104-week moving average is coming in to play. We saw a similar pattern develop in mid-2015 when the stock dropped down below the moving average, but didn’t close a week below it.
The unfortunate side of that development was that when the stock did bounce back, the 52-week moving average acted as resistance on its first attempt at a rebound. After hitting the 52-week, the stock dropped again from November ’15 through February ’16.
After that dip it made another attempt to rebound and once again the 52-week moving average stopped the rally in April ’16.
Apple’s fundamentals are still really good, but the earnings growth has slowed in recent years. The company’s annual earnings have averaged 8% over the last three years while sales have grown at 4% per year over that same period.
The real strengths are in the profitability measurements with a return on equity of 49.4% and a profit margin of 27.4%.
Overall I see a mixed picture for Apple. The technical picture suggests we could see a short-lived bounce that gets halted by the 52-week moving average. The fundamentals are good, but the earnings and sales growth rates have slowed in recent years.
AAPL in upward trend: price may jump up because it broke its lower Bollinger Band on June 25, 2026
AAPL may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 27 cases where AAPL's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where AAPL's RSI Indicator exited the oversold zone, of 25 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 02, 2026. You may want to consider a long position or call options on AAPL as a result. In of 66 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for AAPL just turned positive on July 02, 2026. Looking at past instances where AAPL's MACD turned positive, the stock continued to rise in of 46 cases over the following month. The odds of a continued upward trend are .
AAPL moved above its 50-day moving average on July 01, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AAPL crossed bullishly above the 50-day moving average on July 08, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AAPL advanced for three days, in of 354 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 282 cases where AAPL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AAPL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. AAPL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: AAPL's P/B Ratio (43.290) is very high in comparison to the industry average of (5.328). P/E Ratio (37.941) is within average values for comparable stocks, (125.191). AAPL's Projected Growth (PEG Ratio) (2.532) is slightly higher than the industry average of (1.500). Dividend Yield (0.003) settles around the average of (4.670) among similar stocks. P/S Ratio (10.299) is also within normal values, averaging (3.023).
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General Information
a manufacturer of mobile communication, media devices, personal computers, and portable digital music players
Industry ComputerPeripherals
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