While not historically associated with technological advances like other industries, the financial sector has come around to artificial intelligence for a variety of reasons. AI can quickly comb through massive amounts of data, making certain tasks that would previously have required extensive human labor. The result is something that any business can embrace – extensive cost savings, projected by Autonomous to be $1 trillion by 2030.
Fraud is extremely costly to banks – HSBC coughed up roughly $1.9 billion in 2012 following allegations of allowing cross-border money laundering from drug cartels, while ING paid $900 million in 2018 after admitting that criminals had used their accounts for similar purposes. AI could have helped detect the kind of behavior that would have been difficult for a human to pick up on in an ever-growing sea of transactions, creating valuable financial savings – not to mention a way to avoid a PR nightmare.
Additionally, AI can minimize false positive fraudulent transactions by automating decision-making about those transactions based on data, growing steadily more perceptive with the more information it analyzes. AI can mitigate human error that would have otherwise adverse effects on business – Amy Zirkle, a global payments expert with the Electronic Transaction Association, touted AI as a chance to be “two steps ahead” regarding security, allowing for “a healthy payments ecosystem, one that is viable, one that is sustainable, one that customers come to with trust and confidence.”
AI can also create the kind of personalized customer experience that engenders long-term loyalty (and increases profit). Its ability to aggregate data across banking systems, then intelligently derive insight from it allows for individually tailored, seamless experiences. Chuck Monroe of Wells Fargo Artificial Intelligence Enterprise Solutions explained to AZBigMedia that AI allows banks “to more efficiently analyze” the masses of data in their possession and “pull key insights, often in real-time, to deliver personalized guidance to customers in the moment, wherever they are.” This means banks can offer personal advice, anticipate customer needs, and “[offer] them something they value, to make their lives easier” – especially with customer service, where AI can ask big picture questions and free employees to handle situations better suited for human-to-human interaction.
By augmenting existing functions and processes with artificial intelligence, banks are becoming smarter and more efficient, making customers happy, and growing profits. Fraud, personalization, and customer support are just a few of the many areas that AI can help banks. The financial sector is learning to love AI, and both business and customer are better for it.
The Investment and Financial Industry Faces the Same A.I.-Driven Revolution
Hedge funds and large institutional investors have been using Artificial Intelligence to analyze large data sets for investment opportunities, and they have also unleashed A.I. on charts to discover patterns and trends. Not only can the A.I. scan thousands of individual securities and cryptocurrencies for patterns and trends, and it generate trade ideas based on what it finds. Hedge funds have had a leg-up on the retail investor for some time now.
Not anymore. Tickeron has launched a new investment platform, and it is designed to give retail investors access to sophisticated AI for a multitude of functions: