Netflix’s fourth quarter results once again confirm that the company is here to win and stay. With global paying customers increasing by 26% y-o-y to more than 139 million -- coupled with a forecast-beating addition of 8.84 million subscribers during the quarter -- there is little room for doubt that the streaming giant is an ongoing success.
Reasons for this booming number of subscribers?
Netflix is known for the abundance and quality of content, and since its inception, the company has worked hard to analyze and interpret viewers’ demand patterns. From how much to spend on licensed programming to deciphering investment-worthy genres and original shows’ appeal , Netflix has mined a massive amount of data giving it its competitive edge.
Independent analyses show that compared to Amazon Prime, Hulu, or AT&T, Netflix’s is the most popular streaming site. To reach this spot, the company used data from review aggregation sites like the Rotten Tomatoes to understand people’s choices, and now Netflix boasts of 596 ‘certified fresh’ movies that give its content a richness unmatched by other streaming sites.