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Oct 08, 2026
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Coca-Cola (KO) vs PepsiCo (PEP): KO Leads with +20% Year-to-Date Gains

Coca-Cola (KO) vs PepsiCo (PEP): KO Leads with +20% Year-to-Date Gains

Key Takeaways

  • KO has delivered stronger recent relative performance, rising more than 20% year-to-date, while PEP has fallen by a double-digit percentage over the same period.
  • The two companies maintain meaningfully different business mixes: KO focuses primarily on beverages, whereas PEP combines beverages with a sizable snacks and convenient-foods division.
  • KO is seeing momentum in zero-sugar and functional drinks, while PEP navigates softer North American demand and margin pressures.
  • PEP recently surpassed quarterly revenue and earnings expectations yet trimmed its full-year profit-growth outlook, in contrast to KO which has been lifting guidance on volume-led growth.
  • Both remain large-cap consumer staples with established dividends, though their market positioning, valuation profiles, and sentiment now differ sharply.

Introduction

Coca-Cola (KO) and PepsiCo (PEP) rank among the most recognized names in global beverages and often serve as proxies for the broader consumer staples sector. Despite overlapping markets, the two stocks have diverged noticeably in recent performance. This comparison matters for income-focused investors considering defensive holdings as well as for those tracking relative momentum. Reviewing business models, recent results, growth drivers, and risks offers a balanced perspective on how these leaders currently compare.

KO Overview and Recent Performance

The Coca-Cola Company leads globally in beverages with a portfolio that includes sparkling soft drinks, juices, water, sports drinks, and an expanding range of zero-sugar and functional options. KO largely follows a bottler-centric model, selling concentrates and brand rights to independent partners around the world. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.

Over recent weeks KO has ranked among the stronger large-cap consumer staples names, advancing more than 20% year-to-date. Demand for core brands remains solid, with Diet Coke and Coke Zero posting high-single-digit to mid-teens growth in the latest quarter. Management continues to emphasize “better-for-you” products such as prebiotic sodas and protein beverages. The company recently detailed a $10 billion U.S. production and distribution investment plan through 2030. Analysts generally hold favorable views, with a consensus Buy rating and price targets suggesting further upside.

PEP Overview and Recent Performance

PepsiCo operates a diversified portfolio that pairs global beverages—including Pepsi, Gatorade, and Mountain Dew—with a large convenient-foods segment featuring brands such as Lay’s, Doritos, and Quaker. This structure gives PEP greater exposure to snacks than its rival.

Market performance has been more difficult for PEP, with shares down by a double-digit percentage year-to-date and trading near 52-week lows. The latest quarter showed revenue and adjusted earnings beats, with revenue up about 5.6% and solid international growth. Even so, PEP lowered its full-year core earnings growth outlook amid North American margin pressures from affordability measures, higher input costs, and softer snack demand. Management highlighted further cost reductions and efforts to stabilize North American soda and snacks results.

Head-to-Head Comparison

The most evident difference lies in business mix. KO operates as a pure-play beverage company with a lean, high-margin concentrate model, while PEP carries a substantial snacks operation that brings scale yet also exposes it to weaker salty-snack trends and shifts tied to GLP-1 medications.

Growth drivers vary as well. KO benefits from zero-sugar, prebiotic, and protein beverages supported by volume and pricing. PEP leans on international strength and innovation in protein, fiber, and portion-controlled snacks while addressing North American margins.

On momentum, KO currently holds the edge with upward price action and positive analyst sentiment. PEP trades at a lower earnings multiple and offers higher consensus price-target upside, reflecting its depressed share price. Risks also differ: PEP contends with activist scrutiny and execution questions, whereas KO faces a premium valuation and potential sensitivity to volume slowdowns or regulatory changes.

AI-Driven Outlook

From what I see, Tickeron’s AI would likely favor KO in the present setting. The stock has shown more consistent relative performance, clearer trend characteristics, and near-term catalysts around zero-sugar and functional beverages, along with upward guidance revisions. PEP offers a lower valuation and notable upside potential, yet its price action and fundamentals reflect ongoing North American execution uncertainty. A systematic, trend-sensitive approach would therefore tend to assign a higher probability of continued outperformance to KO, while viewing PEP as a value candidate that hinges on a successful operational turnaround.

Exploring Tickeron AI Trading Bots

In my research I frequently review Tickeron’s Trending AI Robots to compare systematic strategies on stocks like these. The page features bots selected for current market conditions, each with its own performance history and ticker coverage. This offers a useful data-driven layer alongside fundamental analysis when evaluating relative opportunities in consumer staples.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: PEP, KO

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John Y White's AvatarJohn Y White|Beginner

Experienced trader focused on market analysis, identifying trading opportunities, and developing custom trading signals based on market trends, price action, and data-driven insights. Join my Trader Club to follow my latest analysis, trading ideas, and active signals: https://tickeron.com/app/trader-club/103/view?tab=active&section=trades&via=john


Momentum Indicator for PEP turns positive, indicating new upward trend

PEP saw its Momentum Indicator move above the 0 level on October 14, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 90 similar instances where the indicator turned positive. In 39 of the 90 cases, the stock moved higher in the following days. The odds of a move higher are at 43%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) for PEP just turned positive on October 09, 2026. Looking at past instances where PEP's MACD turned positive, the stock continued to rise in 16 of 45 cases over the following month. The odds of a continued upward trend are 36%.

PEP moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for PEP crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 41%.

Following a +4.96% 3-day Advance, the price is estimated to grow further. Considering data from situations where PEP advanced for three days, in 115 of 294 cases, the price rose further within the following month. The odds of a continued upward trend are 39%.

Bearish Trend Analysis

The 10-day RSI Indicator for PEP moved out of overbought territory on November 03, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 15 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 48%.

The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PEP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.

PEP broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for PEP entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 20 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating fairly steady price growth. PEP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 70 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.479) is normal, around the industry mean (-3.830). P/E Ratio (17.967) is within average values for comparable stocks, (25.945). Projected Growth (PEG Ratio) (1.316) is also within normal values, averaging (3.732). Dividend Yield (0.043) settles around the average of (0.039) among similar stocks. P/S Ratio (1.901) is also within normal values, averaging (2.785).

The Tickeron PE Growth Rating for this company is 83 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PEP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 73, placing this stock worse than average.

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), PepsiCo (NASDAQ:PEP).

Industry description

Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.

Market Cap

The average market capitalization across the Beverages: Non-Alcoholic Industry is 49.95B. The market cap for tickers in the group ranges from 1.51K to 407.88B. KO holds the highest valuation in this group at 407.88B. The lowest valued company is NTEI at 1.51K.

High and low price notable news

The average weekly price growth across all stocks in the Beverages: Non-Alcoholic Industry was 6%. For the same Industry, the average monthly price growth was 8%, and the average quarterly price growth was -10%. REED experienced the highest price growth at 40%, while BRFH experienced the biggest fall at -10%.

Volume

The average weekly volume growth across all stocks in the Beverages: Non-Alcoholic Industry was 35%. For the same stocks of the Industry, the average monthly volume growth was 24% and the average quarterly volume growth was -38%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 58
P/E Growth Rating: 47
Price Growth Rating: 47
SMR Rating: 64
Profit Risk Rating: 72
Seasonality Score: 28 (-100 ... +100)
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General Information

a provider of a diversified line of soft drinks and snack foods

Industry BeveragesNonAlcoholic

Industry
Beverages Non Alcoholic
Address
700 Anderson Hill Road
Phone
+1 914 253-2000
Employees
306000
Web
https://www.pepsico.com
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