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Apr 25, 2019
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Coca-Cola’s (KO, $47.59) latest foray into coffee looks promising

Coca-Cola’s (KO, $47.59) latest foray into coffee looks promising

Atlanta-based global beverage giant, Coca-Cola, is expanding its coffee business that was previously focused mainly in Japan. Now the company is ready to release Coca-Cola Coffee in more than 25 markets around the world by the end of 2019.

The drink, with slightly less caffeine content than in a normal cup of coffee but more caffeine than in a can of soda, claims it can boost the mid-afternoon energy slump among busy office workers.

The move comes as customer beverage preferences have shifted from more sugary options to less sugary options like bottled water or Coca-Cola Zero Sugar. Coca-Cola Coffee is said to contain less sugar than a Coke of the same size.

Coffee market has been steadily increasing over the years and ready-to-drink coffee is one of the fastest growing segments in the coffee industry. According to some research, this segment has grown 31% in 2016 and 2017. Chilled coffee is another ever expanding segment growing at least 10% annually in the U.S. from 2013 to 2107.

For several years, Coca-Cola has been trying to succeed in the coffee business. In 2006, it introduced coffee to its namesake brand but the project stopped after two years. In 2017, the company had another go at it and introduced Coca-Cola Plus Coffee in Australia. After several retooling formula tests, the company brought it to Asia.

Coca-Cola also has plans to sell ready-to-drink Costa coffee products in the European markets. The company acquired Costa for $5.1 billion earlier this year.

As of the current quarter, Coca-Cola’s revenue rose 5% to $8.02 billion, beating expectations of $7.88 billion.

Related Ticker: KO

KO's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for KO turned positive on October 30, 2026. Looking at past instances where KO's MACD turned positive, the stock continued to rise in 23 of 49 cases over the following month. The odds of a continued upward trend are 47%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 29, 2026. You may want to consider a long position or call options on KO as a result. In 35 of 79 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 44%.

KO moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for KO crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 2 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 13%.

Following a +1.30% 3-day Advance, the price is estimated to grow further. Considering data from situations where KO advanced for three days, in 144 of 330 cases, the price rose further within the following month. The odds of a continued upward trend are 44%.

The Aroon Indicator entered an Uptrend today. In 115 of 304 cases where KO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 38%.

Bearish Trend Analysis

The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 28%.

KO broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Profit vs. Risk Rating rating for this company is 2 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock better than average.

The Tickeron Price Growth Rating for this company is 18 (best 1 - 100 worst), indicating outstanding price growth. KO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 19 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 24 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 87 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (11.387) is normal, around the industry mean (-3.208). P/E Ratio (28.730) is within average values for comparable stocks, (26.786). Projected Growth (PEG Ratio) (3.960) is also within normal values, averaging (3.732). Dividend Yield (0.022) settles around the average of (0.038) among similar stocks. KO's P/S Ratio (7.559) is slightly higher than the industry average of (2.785).

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), PepsiCo (NASDAQ:PEP).

Industry description

Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.

Market Cap

The average market capitalization across the Beverages: Non-Alcoholic Industry is 50.4B. The market cap for tickers in the group ranges from 1.51K to 411.62B. KO holds the highest valuation in this group at 411.62B. The lowest valued company is NTEI at 1.51K.

High and low price notable news

The average weekly price growth across all stocks in the Beverages: Non-Alcoholic Industry was 4%. For the same Industry, the average monthly price growth was 15%, and the average quarterly price growth was -4%. REED experienced the highest price growth at 24%, while BNKK experienced the biggest fall at -10%.

Volume

The average weekly volume growth across all stocks in the Beverages: Non-Alcoholic Industry was -15%. For the same stocks of the Industry, the average monthly volume growth was 34% and the average quarterly volume growth was -14%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 59
P/E Growth Rating: 48
Price Growth Rating: 45
SMR Rating: 64
Profit Risk Rating: 71
Seasonality Score: 23 (-100 ... +100)
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published General Information

General Information

a manufacturer of non-alcoholic beverages

Industry BeveragesNonAlcoholic

Industry
Beverages Non Alcoholic
Address
One Coca-Cola Plaza
Phone
+1 404 676-2121
Employees
65900
Web
https://www.coca-colacompany.com
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