Coffee Competition in China Grows, but Starbucks (SBUX, $65.69) Remains Relevant
Luckin Coffee, a 15-month-old Chinese coffee startup, is already operational in nearly 2,000 stores in China and is expected to reach 4,500 stores by the end of the year. Targeting low cost real estate and offering affordable coffee to young professionals, Luckin is a technology-forward startup that has already made name for itself in a short span of time.
Should Luckin's growth worry Starbucks?
It hasn't worried analysts yet, who maintain an overweight on Starbucks with a $70 price target.
Luckin is still a start-up, and in China per-capita coffee consumption is less than one cup/year compared to 300 cups in the U.S. So, there is an ample opportunity for growth for both companies.
Second, Starbucks also has a strong presence in China through its 3,251 stores, and its recent collaboration with UberEats is expected to act as a catalyst in further strengthening its foothold. Starting Wednesday, UberEats is launching Starbucks delivery in San Francisco that will be soon expanded into other U.S cities along with a test program in London. Also, the company plans add 6,000 new stores in China by 2022, therefore further enhancing its presence.
Finally, its recent licensing deal with Nestle S A/S ADR to expand greater in-home food consumption may prove to be a key catalyst for Starbucks.
SBUX in +1.89% Uptrend, growing for three consecutive days on March 06, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where SBUX advanced for three days, in of 301 cases, the price rose further within the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on February 27, 2026. You may want to consider a long position or call options on SBUX as a result. In of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 175 cases where SBUX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
The Moving Average Convergence Divergence Histogram (MACD) for SBUX turned negative on February 13, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (4.516). SBUX has a moderately high P/E Ratio (82.492) as compared to the industry average of (33.676). Projected Growth (PEG Ratio) (1.627) is also within normal values, averaging (1.619). Dividend Yield (0.025) settles around the average of (0.110) among similar stocks. P/S Ratio (2.995) is also within normal values, averaging (1.848).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a producer of coffee and tea
Industry Restaurants
Advertisement