Comparing MCD and YUM: Long-Term Analysis, Fundamental Ratings, and Short-Term Technical Analysis
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To compare two companies, MCD and YUM, we have conducted a long-term analysis based on fundamental ratings and a short-term analysis using technical indicators. Based on our findings, both companies receive a Strong Sell recommendation.
In terms of stock prices, MCD is currently priced at $286.04, while YUM is priced at $129.86. Both companies enjoy notable brand notoriety and operate within the Restaurant industry. However, when comparing the current volume relative to the 65-day Moving Average, MCD stands at 90%, whereas YUM is at a higher 148%.
Looking at market capitalization, MCD has a value of $208.84 billion, while YUM is valued at $36.37 billion. It's important to note that the market cap for tickers in the Restaurant industry ranges from $208.84 billion to $0, with an average of $6.7 billion.
For a long-term outlook, we employ Fundamental Analysis (FA) ratings. These ratings range from 1 to 100, with 1 being the best and 100 being the worst. The ratings are divided into thirds: the first third (1-33) indicates undervaluation, the second third (34-66) suggests fair valuation, and the last third (67-100) signifies overvaluation. By using an FA Score, we determine the number of ratings that show a ticker to be undervalued (green) or overvalued (red).
MCD's FA Score reveals 4 green ratings and 1 red rating, while YUM's FA Score shows the same distribution. According to our analysis, MCD is considered a better buy in the long term compared to YUM.
For a short-term outlook, we rely on Technical Analysis (TA) indicators. We evaluate the Odds of Success, which represent the percentage of successful trade signals based on past data. A green percentage (90% to 51%) indicates a bullish trend, a red percentage (90% to 51%) indicates a bearish trend, and all grey percentages (below 50%) suggest an unconfirmed trend signal.
Both MCD and YUM exhibit 5 bullish TA indicators and 4 bearish ones. Consequently, both companies are considered good buys in the short term.
Regarding recent price changes, MCD experienced a -3.22% decline this week, while YUM's price dropped by -5.65% within the same time period. Comparatively, the average weekly price growth across all stocks in the Restaurant industry was -1.19%. Over the month, the average price growth for the industry was +0.48%, and over the quarter, it was +6.05%.
Looking ahead, MCD is expected to report earnings on July 27, 2023, while YUM's earnings report is scheduled for August 02, 2023.
MCD's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for MCD turned positive on July 01, 2025. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 53 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where MCD's RSI Indicator exited the oversold zone, of 20 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 01, 2025. You may want to consider a long position or call options on MCD as a result. In of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 330 cases, the price rose further within the following month. The odds of a continued upward trend are .
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
MCD moved below its 50-day moving average on June 05, 2025 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for MCD crossed bearishly below the 50-day moving average on June 09, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for MCD entered a downward trend on July 08, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (7.645). P/E Ratio (26.644) is within average values for comparable stocks, (41.547). Projected Growth (PEG Ratio) (2.688) is also within normal values, averaging (1.917). Dividend Yield (0.023) settles around the average of (0.049) among similar stocks. P/S Ratio (8.453) is also within normal values, averaging (8.692).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MCD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
an operator of food restaurant chain
Industry Restaurants
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