Comparing MCD and YUM: Long-Term Analysis, Fundamental Ratings, and Short-Term Technical Analysis
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To compare two companies, MCD and YUM, we have conducted a long-term analysis based on fundamental ratings and a short-term analysis using technical indicators. Based on our findings, both companies receive a Strong Sell recommendation.
In terms of stock prices, MCD is currently priced at $286.04, while YUM is priced at $129.86. Both companies enjoy notable brand notoriety and operate within the Restaurant industry. However, when comparing the current volume relative to the 65-day Moving Average, MCD stands at 90%, whereas YUM is at a higher 148%.
Looking at market capitalization, MCD has a value of $208.84 billion, while YUM is valued at $36.37 billion. It's important to note that the market cap for tickers in the Restaurant industry ranges from $208.84 billion to $0, with an average of $6.7 billion.
For a long-term outlook, we employ Fundamental Analysis (FA) ratings. These ratings range from 1 to 100, with 1 being the best and 100 being the worst. The ratings are divided into thirds: the first third (1-33) indicates undervaluation, the second third (34-66) suggests fair valuation, and the last third (67-100) signifies overvaluation. By using an FA Score, we determine the number of ratings that show a ticker to be undervalued (green) or overvalued (red).
MCD's FA Score reveals 4 green ratings and 1 red rating, while YUM's FA Score shows the same distribution. According to our analysis, MCD is considered a better buy in the long term compared to YUM.
For a short-term outlook, we rely on Technical Analysis (TA) indicators. We evaluate the Odds of Success, which represent the percentage of successful trade signals based on past data. A green percentage (90% to 51%) indicates a bullish trend, a red percentage (90% to 51%) indicates a bearish trend, and all grey percentages (below 50%) suggest an unconfirmed trend signal.
Both MCD and YUM exhibit 5 bullish TA indicators and 4 bearish ones. Consequently, both companies are considered good buys in the short term.
Regarding recent price changes, MCD experienced a -3.22% decline this week, while YUM's price dropped by -5.65% within the same time period. Comparatively, the average weekly price growth across all stocks in the Restaurant industry was -1.19%. Over the month, the average price growth for the industry was +0.48%, and over the quarter, it was +6.05%.
Looking ahead, MCD is expected to report earnings on July 27, 2023, while YUM's earnings report is scheduled for August 02, 2023.
Contributor
Serhii Bondarenko is an AI-focused trading strategist and financial markets analyst specializing in the development and application of AI trading bots and autonomous trading agents. His work combines technical analysis, fundamental analysis, and quantitative research to identify market patterns, forecast price movements, and analyze liquidity, volatility, and correlations across global stock markets. Serhii actively publishes market insights, forecasts, and trading frameworks on platforms such as Investing.com and Finextra, with a strong focus on AI-driven decision-making and next-generation algorithmic trading. His research aims to bridge the gap between traditional trading methodologies and advanced artificial intelligence, helping traders and investors navigate complex and rapidly evolving market conditions.
MCD's RSI Indicator is remaining in oversold zone for 8 days
The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an uptrend is expected.
Technical Analysis (Indicators)
Bullish Trend Analysis
Following a +0.52% 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in 134 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 42%.
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
The Aroon Indicator for MCD entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 20 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MCD's P/B Ratio (-30.681) is slightly lower than the industry average of (5.328). P/E Ratio (18.976) is within average values for comparable stocks, (37.793). Projected Growth (PEG Ratio) (2.018) is also within normal values, averaging (7.754). Dividend Yield (0.032) settles around the average of (0.020) among similar stocks. P/S Ratio (6.402) is also within normal values, averaging (2.618).
The Tickeron Price Growth Rating for this company is 64 (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 72 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 84 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MCD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
an operator of food restaurant chain
Industry Restaurants
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