Coty (COTY, $12.09) will invest $600 million for 51% stake in Kylie Jenner's cosmetics line
Coty has decided to spend $600 million for a majority stake in Kylie Jenner’s cosmetics brand.
The beauty company plans it to invest the amount for acquiring a 51% stake in Kylie Cosmetics.
Under the deal, Jenner and her team will lead the social media and product communications segments, while Coty will work on global promotion of her brand. Kylie Jenner has 150 million followers on Instagram, and 30 million on Twitter.
Kylie Cosmetics raked in $177 million in revenue over the past year, according to Coty.
In June, Coty announced a $600 million turnaround plan that includes layoffs and streamlining its businesses. The company also revealed a $3 billion write down in value of brands it acquired in 2015 from Procter & Gamble, which included CoverGirl and Clairol.
Coty’s investment in Kylie Cosmetics is expected to close in the third quarter of 2020. Coty called the transaction a "key milestone" for the company.
COTY in upward trend: price expected to rise as it breaks its lower Bollinger Band on June 13, 2025
COTY may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 47 cases where COTY's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on July 02, 2025. You may want to consider a long position or call options on COTY as a result. In of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for COTY just turned positive on July 02, 2025. Looking at past instances where COTY's MACD turned positive, the stock continued to rise in of 50 cases over the following month. The odds of a continued upward trend are .
COTY moved above its 50-day moving average on July 02, 2025 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where COTY advanced for three days, in of 277 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 177 cases where COTY Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The 10-day moving average for COTY crossed bearishly below the 50-day moving average on June 20, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where COTY declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. COTY’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.406) is normal, around the industry mean (17.380). P/E Ratio (33.971) is within average values for comparable stocks, (204.360). Projected Growth (PEG Ratio) (1.933) is also within normal values, averaging (3.832). Dividend Yield (0.000) settles around the average of (0.107) among similar stocks. P/S Ratio (1.753) is also within normal values, averaging (116.662).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. COTY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
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General Information
a maker of beauty products, fragrances, color cosmetics and skin care products
Industry HouseholdPersonalCare
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