Coty (COTY, $4.35) has a new CEO, following Forbes report on Kylie Jenner

Coty Inc. announced its new CEO, following allegations that Kylie Jenner had overstated her personal wealth to inflate the value of a brand sold to the cosmetics company.

Coty Chairman Peter Harf is set to replace the outgoing Pierre Laubies as CEO .The company will form a three-person executive committee intended to ensure  that Coty takes the right steps towards becoming a more profitable business and delivering on its commitments.

On Friday, a report from Forbes suggested that Jenner, who sold 51% of her 'Kyle Cosmetics' line to Coty last year for around $600 million, had inflated its value to the media.

Jenner said the report was full of "a number of inaccurate statements and unproven assumptions."

Tickeron's A.I.-powered scorecard rates Coty a HOLD.

Current price $4.35 is below $9.58 the lowest support line found by A.I. Throughout the month of 04/28/20 - 05/29/20, the price experienced a -38% Downtrend, while the week of 05/21/20 - 05/29/20 shows a +9% Uptrend.

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a Downtrend to an Uptrend -- in cases where COTY's RSI indicator exited the oversold zone, 31 of 43 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued Uptrend are 72%.

The Momentum Indicator exceeded the 0 level on May 27, 2020. Traders may consider buying the ticker or exploring call options. In 51 of 88 cases where the ticker's Momentum Indicator exceeded 0, its price rose further within the subsequent month. The odds of a continued Uptrend are 58%.

The Moving Average Convergence Divergence (MACD) just turned positive. Considering data from situations where COTY's MACD histogram became positive, in 19 of 45 cases, the price rose further within the following month. The odds of a continued Uptrend are 42%.

Bearish Trend Analysis

The Stochastic Indicator may be shifting from an Uptrend to a Downtrend. In 38 of 53 cases where COTY's Stochastic indicator exited the overbought zone, the price fell further within the following month. The odds of a continued Downtrend are 72%.

Following a 3-day Decline, the ticker is projected to fall further. Considering data from situations where COTY declined for three days, in 257 of 341 cases, the price rose further within the following month. The odds of a continued Downtrend are 75%.

The Aroon Indicator entered a Downtrend today. In 208 of 286 cases where COTY Aroon's Indicator entered a Downtrend, the price fell further within the following month. The odds of a continued Downtrend are 73%.

Fundamental Analysis (Ratings)

Tickeron has a positive outlook on this ticker and predicts a further increase by more than 4.00% within the next month with a likelihood of 63%. During the last month, the daily ratio of advancing to declining volumes was 1 to 1.22.

The Tickeron PE Growth Rating for this company is 2 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 9 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.74) is normal, around the industry mean (-34.17). P/E Ratio (0.00) is within average values for comparable stocks, (49.86). COTY's Projected Growth (PEG Ratio) (0.00) is slightly lower than the industry average of (1.33). COTY has a moderately high Dividend Yield (3.73) as compared to the industry average of (2.07). COTY's P/S Ratio (0.49) is slightly lower than the industry average of (2.08).

The Tickeron Seasonality Score of 29 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 66 (best 1 - 100 worst), indicating fairly steady price growth. COTY’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 85 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. COTY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 67, placing this stock worse than average.