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Mar 27, 2019
Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Analysts at KeyBanc Capital Markets and SunTrust Robinson Humphrey lowered ratings on Criteo stock. The downgrade followed news of Alphabet’s Google considering changes to its policies on third-party advertisements. Criteo works with internet retailers to offer personalized online display advertisements.

An AdWeek story reported that Google is considering changes to the way it handles third-party ads in Chrome browser and its Google Marketing Platform. No official statement has been made by Google yet, regarding the report.

KeyBanc's analyst Andy Hargreaves indicated that if Google becomes more restrictive of third-party tracking in Chrome browser, Criteo could be hit by a “massive disruption”. Hargreaves lowered his rating on the stock to sector weight from overweight.

SunTrust's Matthew Thornton suggested that Chrome probably contributes half of Criteo's revenue. He cited "uncertainty" around Google's plans as a factor behind his decision to downgrade Criteo stock to hold from buy. He also slashed his price target to $24 from $32.

 

 

Related Ticker: CRTO

CRTO's MACD Histogram crosses above signal line

The Moving Average Convergence Divergence (MACD) for CRTO turned positive on June 24, 2026. Looking at past instances where CRTO's MACD turned positive, the stock continued to rise in of 43 cases over the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on June 26, 2026. You may want to consider a long position or call options on CRTO as a result. In of 84 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

CRTO moved above its 50-day moving average on June 29, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for CRTO crossed bullishly above the 50-day moving average on July 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CRTO advanced for three days, in of 266 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 8 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRTO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

CRTO broke above its upper Bollinger Band on July 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for CRTO entered a downward trend on July 01, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CRTO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.012) is normal, around the industry mean (48.254). P/E Ratio (10.707) is within average values for comparable stocks, (64.937). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (4.587). CRTO has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.046). P/S Ratio (0.633) is also within normal values, averaging (29.203).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRTO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock worse than average.

Notable companies

The most notable companies in this group are Trade Desk (The) (NASDAQ:TTD).

Industry description

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

Market Cap

The average market capitalization across the Advertising/Marketing Services Industry is 5.81B. The market cap for tickers in the group ranges from 10.35K to 175.42B. APP holds the highest valuation in this group at 175.42B. The lowest valued company is MMND at 10.35K.

High and low price notable news

The average weekly price growth across all stocks in the Advertising/Marketing Services Industry was -3%. For the same Industry, the average monthly price growth was 8%, and the average quarterly price growth was 4%. EDHL experienced the highest price growth at 27%, while TC experienced the biggest fall at -57%.

Volume

The average weekly volume growth across all stocks in the Advertising/Marketing Services Industry was -34%. For the same stocks of the Industry, the average monthly volume growth was -46% and the average quarterly volume growth was -4%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 57
P/E Growth Rating: 65
Price Growth Rating: 55
SMR Rating: 88
Profit Risk Rating: 95
Seasonality Score: -6 (-100 ... +100)
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General Information

a global technology company

Industry AdvertisingMarketingServices

Profile
Details
Industry
Internet Software Or Services
Address
32 Rue Blanche
Phone
+33 175850939
Employees
3649
Web
https://www.criteo.com
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