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Sergey Savastiouk's Avatar
published in Blogs
Mar 27, 2019

Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Analysts at KeyBanc Capital Markets and SunTrust Robinson Humphrey lowered ratings on Criteo stock. The downgrade followed news of Alphabet’s Google considering changes to its policies on third-party advertisements. Criteo works with internet retailers to offer personalized online display advertisements.

An AdWeek story reported that Google is considering changes to the way it handles third-party ads in Chrome browser and its Google Marketing Platform. No official statement has been made by Google yet, regarding the report.

KeyBanc's analyst Andy Hargreaves indicated that if Google becomes more restrictive of third-party tracking in Chrome browser, Criteo could be hit by a “massive disruption”. Hargreaves lowered his rating on the stock to sector weight from overweight.

SunTrust's Matthew Thornton suggested that Chrome probably contributes half of Criteo's revenue. He cited "uncertainty" around Google's plans as a factor behind his decision to downgrade Criteo stock to hold from buy. He also slashed his price target to $24 from $32.

 

 

Related Ticker: CRTO

CRTO in downward trend: 10-day moving average crossed below 50-day moving average on June 21, 2024

The 10-day moving average for CRTO crossed bearishly below the 50-day moving average on June 21, 2024. This indicates that the trend has shifted lower and could be considered a sell signal. In of 13 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on June 10, 2024. You may want to consider selling the stock, shorting the stock, or exploring put options on CRTO as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for CRTO turned negative on June 04, 2024. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 42 similar instances when the indicator turned negative. In of the 42 cases the stock turned lower in the days that followed. This puts the odds of success at .

CRTO moved below its 50-day moving average on June 14, 2024 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRTO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where CRTO's RSI Indicator exited the oversold zone, of 25 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CRTO advanced for three days, in of 285 cases, the price rose further within the following month. The odds of a continued upward trend are .

CRTO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In of 180 cases where CRTO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Fundamental Analysis (Ratings)

Fear & Greed

Tickeron has a negative outlook on this ticker and predicts a further decline by more than 4.00% within the next month with a likelihood of 78%.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock slightly better than average.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CRTO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.797) is normal, around the industry mean (5.613). P/E Ratio (39.909) is within average values for comparable stocks, (186.884). Projected Growth (PEG Ratio) (0.836) is also within normal values, averaging (2.366). CRTO has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.037). P/S Ratio (1.085) is also within normal values, averaging (18.732).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

Industry description

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

Market Cap

The average market capitalization across the Advertising/Marketing Services Industry is 2.23B. The market cap for tickers in the group ranges from 23.01K to 20.27B. PUBGY holds the highest valuation in this group at 20.27B. The lowest valued company is ACHOF at 23.01K.

High and low price notable news

The average weekly price growth across all stocks in the Advertising/Marketing Services Industry was -3%. For the same Industry, the average monthly price growth was -7%, and the average quarterly price growth was 20%. MGOL experienced the highest price growth at 48%, while SRAX experienced the biggest fall at -97%.

Volume

The average weekly volume growth across all stocks in the Advertising/Marketing Services Industry was 127%. For the same stocks of the Industry, the average monthly volume growth was -57% and the average quarterly volume growth was 186%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 64
Price Growth Rating: 51
SMR Rating: 81
Profit Risk Rating: 89
Seasonality Score: -11 (-100 ... +100)
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CRTODaily Signal changed days agoGain/Loss if shorted
 
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A.I.Advisor
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General Information

a global technology company

Industry AdvertisingMarketingServices

Profile
Fundamentals
Details
Industry
Internet Software Or Services
Address
32 Rue Blanche
Phone
+33 175850939
Employees
3563
Web
https://www.criteo.com
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