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Abhoy Sarkar's Avatar
published in Blogs
Mar 27, 2019

Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Analysts at KeyBanc Capital Markets and SunTrust Robinson Humphrey lowered ratings on Criteo stock. The downgrade followed news of Alphabet’s Google considering changes to its policies on third-party advertisements. Criteo works with internet retailers to offer personalized online display advertisements.

An AdWeek story reported that Google is considering changes to the way it handles third-party ads in Chrome browser and its Google Marketing Platform. No official statement has been made by Google yet, regarding the report.

KeyBanc's analyst Andy Hargreaves indicated that if Google becomes more restrictive of third-party tracking in Chrome browser, Criteo could be hit by a “massive disruption”. Hargreaves lowered his rating on the stock to sector weight from overweight.

SunTrust's Matthew Thornton suggested that Chrome probably contributes half of Criteo's revenue. He cited "uncertainty" around Google's plans as a factor behind his decision to downgrade Criteo stock to hold from buy. He also slashed his price target to $24 from $32.

 

 

Related Ticker: CRTO

CRTO in upward trend: 10-day moving average broke above 50-day moving average on May 08, 2023

The 10-day moving average for CRTO crossed bullishly above the 50-day moving average on May 08, 2023. This indicates that the trend has shifted higher and could be considered a buy signal. In of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on June 01, 2023. You may want to consider a long position or call options on CRTO as a result. In of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

CRTO moved above its 50-day moving average on May 11, 2023 date and that indicates a change from a downward trend to an upward trend.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CRTO advanced for three days, in of 286 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 59 cases where CRTO's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for CRTO turned negative on May 25, 2023. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRTO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

CRTO broke above its upper Bollinger Band on May 03, 2023. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

Fear & Greed

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CRTO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRTO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.793) is normal, around the industry mean (2.875). CRTO has a moderately high P/E Ratio (232.558) as compared to the industry average of (58.272). Projected Growth (PEG Ratio) (0.966) is also within normal values, averaging (1.571). Dividend Yield (0.000) settles around the average of (0.148) among similar stocks. P/S Ratio (1.032) is also within normal values, averaging (21.552).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

Industry description

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

Market Cap

The average market capitalization across the Advertising/Marketing Services Industry is 1.98B. The market cap for tickers in the group ranges from 23.01K to 18.49B. PUBGY holds the highest valuation in this group at 18.49B. The lowest valued company is ACHOF at 23.01K.

High and low price notable news

The average weekly price growth across all stocks in the Advertising/Marketing Services Industry was 33%. For the same Industry, the average monthly price growth was 38%, and the average quarterly price growth was 44%. TRKA experienced the highest price growth at 2,240%, while ADMG experienced the biggest fall at -37%.

Volume

The average weekly volume growth across all stocks in the Advertising/Marketing Services Industry was -26%. For the same stocks of the Industry, the average monthly volume growth was -25% and the average quarterly volume growth was 18%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 59
Price Growth Rating: 54
SMR Rating: 71
Profit Risk Rating: 89
Seasonality Score: -6 (-100 ... +100)
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Technical Analysis# Of IndicatorsAvg. Odds
   
   
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A.I.Advisor
published price charts
A.I. Advisor
published General Information

General Information

a global technology company

Industry AdvertisingMarketingServices

Profile
Fundamentals
Details
Industry
Internet Software Or Services
Address
32 Rue Blanche
Phone
+33 175850939
Employees
3716
Web
https://www.criteo.com
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CRTO and

Correlation & Price change

A.I.dvisor indicates that over the last year, CRTO has been loosely correlated with MGNI. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if CRTO jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRTO
1D Price
Change %
CRTO100%
+1.91%
MGNI - CRTO
53%
Loosely correlated
+9.26%
ZD - CRTO
52%
Loosely correlated
+2.30%
IAS - CRTO
48%
Loosely correlated
+2.33%
CCO - CRTO
45%
Loosely correlated
+1.63%
EVC - CRTO
43%
Loosely correlated
+2.18%
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