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Mar 27, 2019
Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Criteo (CRTO, $19.25) stock downgraded by some analysts following reports of Google's third-party ad policy change

Analysts at KeyBanc Capital Markets and SunTrust Robinson Humphrey lowered ratings on Criteo stock. The downgrade followed news of Alphabet’s Google considering changes to its policies on third-party advertisements. Criteo works with internet retailers to offer personalized online display advertisements.

An AdWeek story reported that Google is considering changes to the way it handles third-party ads in Chrome browser and its Google Marketing Platform. No official statement has been made by Google yet, regarding the report.

KeyBanc's analyst Andy Hargreaves indicated that if Google becomes more restrictive of third-party tracking in Chrome browser, Criteo could be hit by a “massive disruption”. Hargreaves lowered his rating on the stock to sector weight from overweight.

SunTrust's Matthew Thornton suggested that Chrome probably contributes half of Criteo's revenue. He cited "uncertainty" around Google's plans as a factor behind his decision to downgrade Criteo stock to hold from buy. He also slashed his price target to $24 from $32.

 

 

Related Ticker: CRTO

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


CRTO's Indicator enters downward trend

The Aroon Indicator for CRTO entered a downward trend on October 06, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 216 similar instances where the Aroon Indicator formed such a pattern. In 171 of the 216 cases the stock moved lower. This puts the odds of a downward move at 79%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on September 14, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CRTO as a result. In 65 of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 76%.

The Moving Average Convergence Divergence Histogram (MACD) for CRTO turned negative on September 23, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In 32 of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at 74%.

The 50-day moving average for CRTO moved below the 200-day moving average on September 23, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRTO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.

Bullish Trend Analysis

The RSI Indicator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 17 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a +0.90% 3-day Advance, the price is estimated to grow further. Considering data from situations where CRTO advanced for three days, in 170 of 269 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.

CRTO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 35 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.687) is normal, around the industry mean (13.377). P/E Ratio (8.071) is within average values for comparable stocks, (42.649). Projected Growth (PEG Ratio) (0.836) is also within normal values, averaging (2.156). Dividend Yield (0.000) settles around the average of (0.011) among similar stocks. P/S Ratio (0.477) is also within normal values, averaging (1.786).

The Tickeron PE Growth Rating for this company is 56 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 72 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 84 (best 1 - 100 worst), indicating slightly worse than average price growth. CRTO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRTO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock worse than average.

Notable companies

The most notable companies in this group are Trade Desk (The) (NASDAQ:TTD).

Industry description

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

Market Cap

The average market capitalization across the Advertising/Marketing Services Industry is 3.82B. The market cap for tickers in the group ranges from 687 to 103.15B. APP holds the highest valuation in this group at 103.15B. The lowest valued company is LKCOF at 687.

High and low price notable news

The average weekly price growth across all stocks in the Advertising/Marketing Services Industry was -4%. For the same Industry, the average monthly price growth was -7%, and the average quarterly price growth was 17%. STFS experienced the highest price growth at 8%, while DRCT experienced the biggest fall at -41%.

Volume

The average weekly volume growth across all stocks in the Advertising/Marketing Services Industry was -40%. For the same stocks of the Industry, the average monthly volume growth was -59% and the average quarterly volume growth was -47%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 46
P/E Growth Rating: 62
Price Growth Rating: 68
SMR Rating: 84
Profit Risk Rating: 98
Seasonality Score: -5 (-100 ... +100)
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General Information

a global technology company

Industry AdvertisingMarketingServices

Industry
Internet Software Or Services
Address
32 Rue Blanche
Phone
+33 175850939
Employees
3649
Web
https://www.criteo.com
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