In a recent media release, Walt Disney Company (DIS) revealed that it chose Google Ad Manager as its new digital advertising handler for an undisclosed amount, after sidelining its previous handler, Comcast's FreeWheel.
Under this multiyear and multimillion-dollar deal, Disney is set to move all of its digital brands and properties worldwide — including Disney, ABC, ESPN, Freeform, Marvel, Pixar and Star Wars — to Google’s advertising platform.
With Google Ad Manager serving as DIS’s principal ad-technology platform, it will bring Disney’s entire global digital video and display business across multiple channels, including live streaming and direct-to-consumer content offerings, under one platform.
This consolidation should allow Disney to standardize its ad-technology under one global platform. It will also allow them to build a cutting-edge video experience and refine the way ads are stitched into live video, so that there’s a more seamless viewing experience for its 230 million users worldwide who spend ~14 billion minutes of time per month at various avenues of Disney.
DIS saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on September 10, 2025. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 47 instances where the indicator turned negative. In of the 47 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .
The Momentum Indicator moved below the 0 level on September 08, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on DIS as a result. In of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DIS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where DIS's RSI Oscillator exited the oversold zone, of 37 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
DIS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 177 cases where DIS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. DIS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.912) is normal, around the industry mean (22.568). P/E Ratio (18.197) is within average values for comparable stocks, (80.384). Projected Growth (PEG Ratio) (0.913) is also within normal values, averaging (5.151). Dividend Yield (0.009) settles around the average of (0.039) among similar stocks. P/S Ratio (2.228) is also within normal values, averaging (33.361).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DIS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 81, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of amusement parks, hotels, television stations and radio broadcasting stations
Industry MoviesEntertainment