Shares of sports betting company DraftKings rose Wednesday, following announcement of the company's plans to launch DraftKings Marketplace.
The marketplace will offer access to curated nonfungible-token releases and provide secondary-market transactions. The company is collaborating with Autograph, the NFT platform co-founded by National Football League player Tom Brady. The initial offering, called the Pre-Season Access collection, will feature NFTs from Autograph's athletes roster, which includes Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk.
"The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide — including the DraftKings community,” said DraftKings co-founder and president Matt Kalish.