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Oct 30, 2026
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FXG, PBJ, or VDC: Comparing Consumer Staples ETFs

FXG, PBJ, or VDC: Comparing Consumer Staples ETFs

Key Takeaways

  • All three funds focus on U.S. consumer staples but follow different construction methods: FXG uses a smart-beta rules-based strategy, PBJ applies a multifactor thematic approach to food and beverage, and VDC delivers broad passive market-cap-weighted exposure.
  • Expense ratios differ markedly: VDC charges just 0.09%, while FXG and PBJ each carry about 0.63%.
  • Holdings counts vary from roughly 40 in FXG and around 30 in PBJ to more than 100 in VDC.
  • Risk characteristics stand apart: PBJ is non-diversified with a concentrated thematic tilt, whereas VDC leans heavily on mega-caps such as WMT and COST.
  • Tickeron AI Verdict: VDC emerges as the preferred choice due to its cost efficiency, diversification, liquidity, and straightforward structure.

Why These Three Funds Stand Out

Consumer staples ETFs often get lumped together, yet FXG, PBJ, and VDC reflect three distinct ways to approach the same sector. FXG relies on the AlphaDEX methodology to tilt toward stocks showing value or momentum characteristics. PBJ narrows in on U.S. food-and-beverage companies through multiple factors. VDC provides low-cost, market-cap-weighted coverage across the full sector. From what I see, understanding these structural differences helps clarify how costs, holdings, and positioning can shape results over time.

FXG: Rules-Based Selection in Action

FXG tracks the StrataQuant Consumer Staples Index, which applies a modified equal-weighted approach using growth and value screens on Russell 1000 consumer staples names. The fund typically holds 40 to 42 stocks and carries a 0.63% expense ratio. Allocations stay mostly within staples and defensive areas, with modest exposure elsewhere. Recent top holdings have included CASY, COKE, DAR, INGR, and MCK. Equal weighting helps limit concentration in the largest names while increasing mid-cap participation.

PBJ: A Focused Thematic Lens

PBJ follows the Dynamic Food & Beverage Intellidex Index, which ranks companies on momentum, quality, and value. It holds about 30 to 32 stocks at a 0.63% expense ratio and operates as a non-diversified fund, so individual positions can carry more weight. Recent holdings have featured KO, CTVA, MNST, SBUX, ADM, PEP, and KR. The strategy extends slightly into distribution and agricultural-chemical names, creating a distinct tilt within staples.

VDC: Broad, Low-Cost Coverage

VDC tracks the MSCI US Investable Market Consumer Staples 25/50 Index, offering market-cap-weighted exposure across large-, mid-, and small-cap names. It holds more than 100 stocks and charges a 0.09% expense ratio. Top positions include WMT, COST, PG, KO, PM, and PEP. Assets under management exceed $8 billion, which supports strong liquidity and narrow spreads.

Macro Backdrop and Sector Pressures

The consumer staples space continues to navigate inflation effects on spending, interest-rate influences on dividend valuations, and input-cost challenges. Food-and-beverage holdings also contend with commodity prices and evolving preferences. In this environment, the sector’s defensive qualities have historically drawn attention during market uncertainty, providing context for all three funds.

Performance Drivers and Positioning

Recent behavior among the three has reflected their construction differences. VDC has tended to track benchmarks more steadily with lower single-stock volatility. FXG has shown more responsiveness to mid-cap and style rotations. PBJ has been more exposed to specific food-and-beverage developments. These patterns underscore how structure, rather than the sector label alone, shapes outcomes. I also checked this using Tickeron’s AI Screener to see how the funds compare on key metrics.

AI Tools in Portfolio Research

In my own workflow, Tickeron’s AI Screener serves as a practical way to filter ETFs and stocks by industry, technical patterns, fundamentals, and performance metrics. It helps surface ideas and compare holdings more efficiently than manual reviews alone. The tool supports customizable scans that align well with evaluating sector funds like these.

Tickeron AI Verdict

Based on structural factors, Tickeron’s AI would likely favor VDC among the three. The 0.09% expense ratio helps preserve returns, the broad holdings provide deeper diversification, and the large AUM supports better liquidity. While FXG and PBJ offer targeted approaches, their higher costs and narrower focus add layers of risk without clear offsetting benefits. On a cost- and risk-adjusted basis, VDC stands out for core positioning.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: FXG, PBJ, VDC

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


FXG in downward trend: price dove below 50-day moving average on October 26, 2026

FXG moved below its 50-day moving average on October 26, 2026 date and that indicates a change from an upward trend to a downward trend. In 39 of 50 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 78%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FXG as a result. In 69 of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 72%.

The 50-day moving average for FXG moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FXG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

FXG broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where FXG's RSI Indicator exited the oversold zone, 20 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 87%.

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Moving Average Convergence Divergence (MACD) for FXG just turned positive on October 06, 2026. Looking at past instances where FXG's MACD turned positive, the stock continued to rise in 35 of 47 cases over the following month. The odds of a continued upward trend are 74%.

The 10-day moving average for FXG crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.

Following a +1.51% 3-day Advance, the price is estimated to grow further. Considering data from situations where FXG advanced for three days, in 261 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.

The Aroon Indicator entered an Uptrend today. In 181 of 273 cases where FXG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 66%.

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), Procter & Gamble Company (NYSE:PG), PepsiCo (NASDAQ:PEP), Altria Group (NYSE:MO), CVS HEALTH Corp (NYSE:CVS), McKesson Corp (NYSE:MCK), Mondelez International (NASDAQ:MDLZ), Kroger Co (The) (NYSE:KR), Archer Daniels Midland Company (NYSE:ADM), Constellation Brands (NYSE:STZ).

Industry description

The investment seeks investment results that correspond generally to the price and yield (before the fund's fees and expenses) of an equity index called the StrataQuant® Consumer Staples Index. The fund will normally invest at least 90% of its net assets (including investment borrowings) in the securities that comprise the index. The index is a modified equal-dollar weighted index to objectively identify and select stocks from the Russell 1000® Index in the consumer staples sector that may generate positive alpha relative to traditional passive-style indices through the use of the AlphaDEX® selection methodology.

Market Cap

The average market capitalization across the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF is 49.76B. The market cap for tickers in the group ranges from 3.24B to 399.36B. KO holds the highest valuation in this group at 399.36B. The lowest valued company is FRPT at 3.24B.

High and low price notable news

The average weekly price growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was 5%. For the same ETF, the average monthly price growth was 30%, and the average quarterly price growth was 55%. CLX experienced the highest price growth at 1%, while SFM experienced the biggest fall at -30%.

Volume

The average weekly volume growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was -21%. For the same stocks of the ETF, the average monthly volume growth was 1% and the average quarterly volume growth was -8%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 48
Price Growth Rating: 49
SMR Rating: 59
Profit Risk Rating: 70
Seasonality Score: 39 (-100 ... +100)
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General Information

Category ConsumerStaples

Category
Consumer Defensive
Address
First Trust Exchange-Traded Alphadex Fd120 East Liberty Drive, Suite 400Wheaton
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Web
www.ftportfolios.com
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