It's rumored that American coffee giant Starbucks garnered an estimated $2.3 billion in free advertising when a similar looking coffee cup was spotted in one of the episodes of the HBO fantasy epic ‘Game of Thrones.' It was later revealed, however, that it was just a craft services cup!
Close viewers could easily spot a cup incongruous to the setting of the drama and though the label was muddled in the show, within hours the speculation that it could be a Starbucks cup went viral on social media.
Following this coffee cup hullabaloo, analysts tallied 10,627 mentions of Starbucks coffee and ‘Game of Thrones’ together across different online, TV and radio broadcasts across the world. Separately, social media and monitoring platforms like Talkwalker counted more than 193,000 mentions within 48 hours on social media platforms like Twitter.
Experts say it's impossible to quantify how much free advertising Starbucks gets out of this, but they were all unanimous to agree on the power of Starbucks brand. But in reality, public response has more been to HBO’s mistake on placing that cup on the sets than on the coffee cup itself.
If the cup were a product placement, then it would have cost six figures. But since HBO is not ad-supported, advertisers typically do not pay for product placement but supply the product to the show offsetting the cost of production rather than pay a flat fee for their products to appear. And all of this came free to Starbucks thanks to HBO’s silly mistake!
The 5th May episode of Game of Thrones drew 11.8 million viewers for its first airing, down ~2% from the prior week.
SBUX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 34 cases where SBUX's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where SBUX's RSI Indicator exited the oversold zone, of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on April 19, 2024. You may want to consider a long position or call options on SBUX as a result. In of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on April 19, 2024. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in of 53 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in of 312 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for SBUX entered a downward trend on April 23, 2024. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (4.104). P/E Ratio (23.495) is within average values for comparable stocks, (55.605). Projected Growth (PEG Ratio) (1.232) is also within normal values, averaging (2.017). Dividend Yield (0.025) settles around the average of (0.034) among similar stocks. P/S Ratio (2.750) is also within normal values, averaging (3.264).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a producer of coffee and tea
Industry Restaurants