Gap Inc. (GPS, $29.51) to separate Old Navy as a new company
Gap Inc’s shares rose 25% on Thursday after the company indicated its plans to separate its Old Navy brand, along with the closing of 230 Gap stores. 68 stores have already been shut.
The company has had mixed sales across its brands. Old Navy performed the best, as its wide range of budget apparel made it more attractive to a broader base of customers. On the other hand, Gap had a hard time catching up with the fast-fashion retailers and changing trends. This is confirmed by the fact that Old Navy has annual sales of about $8 billion, while the other brands have a combined revenue of $9 billion.
The company is also planning to boost its marketing and to develop new products for the Gap brand. However, the CEO Art Peck wants to focus more on the period-over-period improvement. Gap shares have fallen roughly 20% over the past 12 months, bringing its market cap to about $9.7 billion.
It is still undecided under which company name Gap, Athleta, Banana Republic and the remaining brands will come. The separation of Old Navy into a publicly listed company, which Gap said will be tax free to investors, is likely to be completed by 2020.
Analysts believe that the separation of Old Navy as a new company may enable a strategic focus, but this could reduce the diversification the brand provides to the overall entity.
GAP's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for GAP turned positive on September 25, 2026. Looking at past instances where GAP's MACD turned positive, the stock continued to rise in 39 of 45 cases over the following month. The odds of a continued upward trend are 87%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 24, 2026. You may want to consider a long position or call options on GAP as a result. In 62 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 77%.
GAP moved above its 50-day moving average on September 21, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +7.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where GAP advanced for three days, in 225 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
Bearish Trend Analysis
The 10-day RSI Indicator for GAP moved out of overbought territory on September 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 25 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 83%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 41 of 51 cases where GAP's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 80%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GAP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
GAP broke above its upper Bollinger Band on September 28, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 19 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.040) is normal, around the industry mean (3.366). P/E Ratio (6.913) is within average values for comparable stocks, (154.317). Projected Growth (PEG Ratio) (1.247) is also within normal values, averaging (0.517). Dividend Yield (0.030) settles around the average of (0.013) among similar stocks. P/S Ratio (0.499) is also within normal values, averaging (0.652).
The Tickeron SMR rating for this company is 31 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. GAP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 70 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GAP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
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General Information
an operator of stores that retail clothing, accessories and personal care products
Industry ApparelFootwearRetail
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