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Vitalii Liubimov's Avatar
published in Blogs
Oct 20, 2018

Head and Shoulders Pattern Explained

Of all of the patterns, perhaps the easiest one to spot is the head and shoulders pattern.

This is a bearish pattern, but there is also an inverse pattern which is bullish.

The pattern has five points to it. There is the left shoulder, the left side visit to the neckline area, the head, the right side visit to the neckline, and the right shoulder.

As you can see, it looks like somewhat like the outline of a human from behind. The stock is on the rise and then it cycles lower as investors take some profits. That temporary high forms the left shoulder.

After a brief pullback, investors start buying again and the next upward cycle starts. That brief pullback and the temporary low create the left side of the neck. The next cycle higher moves above the first high and forms the head. Once again investors decide to take some profits off the table and the next downward cycle takes the stock back down to form the right side of the neck.

Investors see the temporary pullback as a buying opportunity and drive the stock higher once again, but the stock doesn’t have enough momentum to get as high as the head. This third high is near the same level as the first high and forms the right shoulder.

Because the momentum wasn’t enough to carry it to a new high, there is more momentum to the downside and the stock moves below the neckline. At the point where the stock moves below the neckline, that is the confirmation point of a bearish head and shoulders pattern. The probability for the downside momentum to continue is pretty high at this point.

The Bullish Head and Shoulders

The inverse or bullish head and shoulders is the opposite image of a bearish head and shoulders. It has all the same parts—two shoulders, a neckline, and the head. Only instead of the shoulders and head being formed at high points for the stock, they are formed at low points.

The investor psychology is the opposite of the bearish pattern. The stock is falling and hits a temporary low to form the left shoulder before a bounce occurs and forms the left side of the neck. The upward momentum is temporary and the next down leg takes the stock lower than the left shoulder and forms the head.

Investors jump in thinking the new low is a buying opportunity but then start taking profits after a decent run up to the neckline. The profit-taking creates the next down leg, but investors start buying on this third down leg before it gets down to the previous low. This forms the right shoulder and starts the next upward move.

Now, the momentum is to the upside and the buying pressure sends the stock above the neckline. At this point, the pattern is confirmed. After breaking above the neckline, the upward momentum is likely to continue and the stock price keeps moving higher.

In Real Chart Examples, the Pattern Isn’t Perfectly Symmetrical

With the drawings, the patterns are drawn perfectly symmetrical so they are easier to explain and recognize. However, on real charts the pattern is very rarely symmetrical. Sometimes the neckline will have a little slope to it and one shoulder may be a little lower or higher than the other.

Here is an example of a bullish head and shoulders pattern that was spotted by the Tickeron Pattern Search Engine on Apple.

The first shoulder is formed in mid-August with the first trip to the neckline coming at the end of August. The head forms on September 25 and then the stock moves up to form the right side of the neck. Another slight dip around October 20 forms the right shoulder and then the stock moves sharply higher and moves all the way up above $173 from the $160 area.

Because the patterns aren’t symmetrical, sometimes they can be difficult to spot. That’s why an artificial intelligence program like Tickeron’s Pattern Search Engine is so valuable. It can find the patterns easier than the human eye and give subscribers more opportunities.

Tickeron’s AI technology has confirmed over 33,000 head and shoulders patterns over the years and the number of successful trades was over 19,000. This is a winning percentage of approximately 58%.

Even more impressive than the 58% accuracy rate is the average return on the successful readings. The average return was 12.05% on the successful trade ideas while the average loss on the unsuccessful trade ideas was only 6.57%.

With that success rate and with the average return on successful readings being so much better, investors could have a tremendous advantage. The Tickeron Pattern Search Engine can help investors find trading opportunities with the touch of a button.

To see how Tickeron’s AI can help you find head and shoulders patterns and 36 other patterns, sign up for a 45-day free trial today.

Related Ticker: AAPL

AAPL sees its Stochastic Oscillator ascending out of oversold territory

On June 23, 2025, the Stochastic Oscillator for AAPL moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 56 instances where the indicator left the oversold zone. In of the 56 cases the stock moved higher in the following days. This puts the odds of a move higher at over .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on June 26, 2025. You may want to consider a long position or call options on AAPL as a result. In of 72 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for AAPL just turned positive on June 23, 2025. Looking at past instances where AAPL's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AAPL advanced for three days, in of 345 cases, the price rose further within the following month. The odds of a continued upward trend are .

AAPL may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

AAPL moved below its 50-day moving average on June 09, 2025 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for AAPL crossed bearishly below the 50-day moving average on May 28, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where AAPL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock better than average.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. AAPL’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (35.461) is normal, around the industry mean (93.371). P/E Ratio (26.429) is within average values for comparable stocks, (43.214). Projected Growth (PEG Ratio) (2.092) is also within normal values, averaging (1.781). Dividend Yield (0.006) settles around the average of (0.095) among similar stocks. P/S Ratio (6.925) is also within normal values, averaging (80.628).

Notable companies

The most notable companies in this group are Apple (NASDAQ:AAPL), GoPro (NASDAQ:GPRO).

Industry description

TVs, telephones, washing machines, home speakers and even home-office equipment like computers and printers…the list is virtually endless when it comes to consumer electronics and appliances. And, with ‘smarthomes’ increasingly becoming the reality, we could see a sharp surge in high-tech gadgets (including robotic appliances) making their way into our homes– and therefore spelling plenty opportunities in the related industries. Consumers account for 70% of US GDP, and their purchases of high-functioning electronics could make significant dents in the economy’s health. Sony Corp., Whirlpool and iRobot are some of the major consumer electronics/appliances makers.

Market Cap

The average market capitalization across the Electronics/Appliances Industry is 90.38B. The market cap for tickers in the group ranges from 129.13K to 2.62T. AAPL holds the highest valuation in this group at 2.62T. The lowest valued company is IALS at 129.13K.

High and low price notable news

The average weekly price growth across all stocks in the Electronics/Appliances Industry was 2%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 7%. HAPBF experienced the highest price growth at 22%, while WLDS experienced the biggest fall at -19%.

Volume

The average weekly volume growth across all stocks in the Electronics/Appliances Industry was -64%. For the same stocks of the Industry, the average monthly volume growth was 570% and the average quarterly volume growth was -14%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 64
P/E Growth Rating: 49
Price Growth Rating: 59
SMR Rating: 69
Profit Risk Rating: 82
Seasonality Score: 16 (-100 ... +100)
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a manufacturer of mobile communication, media devices, personal computers, and portable digital music players

Industry ElectronicsAppliances

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