Alla Petriaieva's Avatar
Alla Petriaieva
published in Blogs
Feb 15, 2021
How Starbucks is Joining the Blockchain Revolution

How Starbucks is Joining the Blockchain Revolution

Howard Schultz, the executive chairman of global coffee giant Starbucks, appears bullish on blockchain. A recent investor call and interview with Fox Business’ Maria Bartiromo revealed that the company is likely to embrace the technology as a foundational piece for a future payment app.

The company has long been at the forefront of digital payment solutions – according to Schultz, their emphasis on developing cashless payment methods is inherent to Starbucks’ “entrepreneurial DNA.” Schultz elaborated, “…[we’ve] constantly [had] the curiosity to see around corners and make big bets. And I think there’s probably no better example of that than over the last five, six years what we’ve been able to do around digital mobile payment.” Mobile payment now represents one-third of Starbucks’ total sales tender, a number attributable to their early adoption of the technology.

Schultz told Bartiromo that a “proprietary digital currency” would be a likely future addition to their payments app, describing blockchain as the “rails in which an integrated app at Starbucks will be sitting on top of.” Schultz’s comments heralding a blockchain-led “new age” appear to exclude bitcoin – he stated his belief that a different digital currency will likely emerge as preeminent.

Schultz was quick to point out that Starbucks was neither creating their own, nor investing in a digital currency; he clarified that he believes the company has a special chance to legitimize and take advantage of blockchain and cryptocurrency with consumers on a mass scale. “You have to ask yourself…what company has the national or global footprint, as well as the digital mobile payment trust and confidence integrated into its existing business?” said Schultz on a recent call with investors. “There’s going to be lot of winners, a lot of losers [in the race to utilize blockchain]. But we are in a very unique position [because of our existing infrastructure] to take advantage of what other tech companies and the Blockchain technology will provide…[and] potentially be in the mix [to benefit] financially, benefit in terms of consumer behavior and incrementality and significantly create long-term shareholder value.”

 

 

Just how that long-term value will be achieved remains up in the air, as Schultz did not hash out the nuts and bolts for putting blockchain into practice. But a company the size of Starbucks embracing blockchain and digital currency for consumer application resonates for symbolic reasons; they are “…in a position to create the trusted legitimate place in which this could be accepted and possibly take advantage of the mobile payment digital platform that we have created.” The potential for a transformative ripple effect across industries is massive, as businesses of similar clout and size realize blockchain’s value.

Blockchain could very well revolutionize business as we know it. Investors would be wise to brush-up on your knowledge of blockchain and its potential uses, as this education is likely to make navigating cryptocurrency markets less difficult in the future. Get started today by exploring educational articles in Tickeron’s Academy, on tickeron.com.

Related Tickers: SBUX
Sergey Savastiouk's Avatar
Sergey Savastiouk
published in Blogs
Mar 07, 2021
4 Tricks Hedge Funds Use to Get Ahead

4 Tricks Hedge Funds Use to Get Ahead

If the stock market were Major League Baseball, hedge funds and institutional investors would be the pros on championship teams while everyday self-directed investors (SDIs) are the benchwarmers in the minors.It’s how they get ahead, and it’s why 90% of SDIs lose money trying to play (invest and trade) in the major leagues. The 4 tricks we discuss below are rooted in one common theme: they all use Artificial Intelligence and algorithms to generate data and ideas.
John Jacques's Avatar
John Jacques
published in Blogs
Mar 22, 2018
A.I. Stock Market Predictions: Head & Shoulders

A.I. Stock Market Predictions: Head & Shoulders

Statistics for the Head-and-Shoulders Bottom Pattern The days where only hedge funds used algorithms to trade stocks are officially over. Now retail investors can use Artificial Intelligence (A.I.  Here’s an example of the algorithm in action: Late last year, Tickeron’s A.I.
Sergey Savastiouk's Avatar
Sergey Savastiouk
published in Blogs
Jul 10, 2020
3 Stocks to Buy if Coronavirus Second Wave Hits

3 Stocks to Buy if Coronavirus Second Wave Hits

By analyzing market trends from the first wave, you can predict behavior for the second. Technology stocks have performed at historic levels this year, but the market is severely overbought.To compensate for that, look at performance during Q1 and Q2, the height of global Covid shutdowns.
Edward Flores's Avatar
Edward Flores
published in Blogs
Feb 06, 2021
How to Become the Millionaire Next Door

How to Become the Millionaire Next Door

The Golden Gate Bridge is always a fixture of these walks too, one of man's most beautiful creations.  As we were walking, at one point she turned to me and said, "Man, I'll never have a million dollars."" My girlfriend is 27 years old and works as a graphic designer, making about $75,000 a year.
Alla Petriaieva's Avatar
Alla Petriaieva
published in Blogs
Feb 23, 2021
Is Ethereum’s Bomb about to Explode?

Is Ethereum’s Bomb about to Explode?

Ethereum’s software is set for an update in October.Until it is finished, participants in the Ethereum blockchain must determine how to delay the difficulty bomb – code that necessitates a steadily increasing amount of computer power to mine blocks and unlock rewards – that is already in place.
Sergey Savastiouk's Avatar
Sergey Savastiouk
published in Blogs
Aug 07, 2018
When Is the Next Recession Coming?

When Is the Next Recession Coming?

However, we also know that economists predicted 22 recessions out of 11 that took place since 1945. Are there real recession signs we should watch for?Indeed, the answer is yes, and here are a few very important ones: The first one is almost obvious and known to everyone – it is the Fed.
Abhoy Sarkar's Avatar
Abhoy Sarkar
published in Blogs
May 22, 2020
Central banks have been buying $2.4 billion in assets every hour for the past two months

Central banks have been buying $2.4 billion in assets every hour for the past two months

Some $17.8 billion has been poured into  bond markets over the past week, the biggest move in more than three months.Around $3.5 billion has been invested into gold, the second largest on record. 
Rick Pendergraft's Avatar
Rick Pendergraft
published in Blogs
Feb 07, 2021
Mid-January Short Interest Report Shows 8 Stocks with Good Fundamentals and High Short Interest
Sergey Savastiouk's Avatar
Sergey Savastiouk
published in Blogs
Mar 10, 2021
How to Start Trading Penny Stocks

How to Start Trading Penny Stocks

Penny stocks have long been marginalized within the professional investment community, oftentimes being painted with a broad brush of simply being “too risky.” Leonardo DiCaprio’s depiction of the penny stock peddling conman, Jordan Belfort, in the Wolf of Wall Street certainly didn’t help.Here are four reasons to start trading them now. Reason #1: Let’s State the Obvious -- Penny Stocks are Cheap A single share of Apple Inc. costs over $350.
Abhoy Sarkar's Avatar
Abhoy Sarkar
published in Blogs
May 08, 2020
US unemployment rate jumps to 14.7%, the highest in series history

US unemployment rate jumps to 14.7%, the highest in series history

The U.S. economy’s employment fell by -20.5 million in April. The coronavirus crisis led to unemployment rate soaring to 14.7% in the U.S, the highest rate in the Bureau of Labor Statistics-tracked series history that goes back to 1948. However, the figures were better compared to several economists'/analysts' forecasts of 22 million job losses and 16% unemployment rate.  Another unemployment measure that includes those who have stopped looking for work as well as those holding part-time jobs for economic reasons also touched an all-time high of 22.8%.