GET DAILY SIGNALSHow Starbucks is Joining the Blockchain Revolution
Howard Schultz, the executive chairman of global coffee giant Starbucks, appears bullish on blockchain. A recent investor call and interview with Fox Business’ Maria Bartiromo revealed that the company is likely to embrace the technology as a foundational piece for a future payment app.
The company has long been at the forefront of digital payment solutions – according to Schultz, their emphasis on developing cashless payment methods is inherent to Starbucks’ “entrepreneurial DNA.” Schultz elaborated, “…[we’ve] constantly [had] the curiosity to see around corners and make big bets. And I think there’s probably no better example of that than over the last five, six years what we’ve been able to do around digital mobile payment.” Mobile payment now represents one-third of Starbucks’ total sales tender, a number attributable to their early adoption of the technology.
Schultz told Bartiromo that a “proprietary digital currency” would be a likely future addition to their payments app, describing blockchain as the “rails in which an integrated app at Starbucks will be sitting on top of.” Schultz’s comments heralding a blockchain-led “new age” appear to exclude bitcoin – he stated his belief that a different digital currency will likely emerge as preeminent.
Schultz was quick to point out that Starbucks was neither creating their own, nor investing in a digital currency; he clarified that he believes the company has a special chance to legitimize and take advantage of blockchain and cryptocurrency with consumers on a mass scale. “You have to ask yourself…what company has the national or global footprint, as well as the digital mobile payment trust and confidence integrated into its existing business?” said Schultz on a recent call with investors. “There’s going to be lot of winners, a lot of losers [in the race to utilize blockchain]. But we are in a very unique position [because of our existing infrastructure] to take advantage of what other tech companies and the Blockchain technology will provide…[and] potentially be in the mix [to benefit] financially, benefit in terms of consumer behavior and incrementality and significantly create long-term shareholder value.”
Just how that long-term value will be achieved remains up in the air, as Schultz did not hash out the nuts and bolts for putting blockchain into practice. But a company the size of Starbucks embracing blockchain and digital currency for consumer application resonates for symbolic reasons; they are “…in a position to create the trusted legitimate place in which this could be accepted and possibly take advantage of the mobile payment digital platform that we have created.” The potential for a transformative ripple effect across industries is massive, as businesses of similar clout and size realize blockchain’s value.
Blockchain could very well revolutionize business as we know it. Investors would be wise to brush-up on your knowledge of blockchain and its potential uses, as this education is likely to make navigating cryptocurrency markets less difficult in the future. Get started today by exploring educational articles in Tickeron’s Academy, on tickeron.com.
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Financial analyst and market blogger with expertise in equity research, fundamental analysis, and macroeconomic trends. I regularly publish coverage on individual stocks, ETFs, and sector developments — combining rigorous financial analysis with clear, engaging writing for a broad investment audience.
SBUX in upward trend: price rose above 50-day moving average on October 22, 2026
SBUX moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend. In 32 of 45 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 71%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on SBUX as a result. In 45 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 52%.
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on October 02, 2026. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in 28 of 49 cases over the following month. The odds of a continued upward trend are 57%.
The 10-day moving average for SBUX crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 69%.
Following a +5.08% 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in 170 of 290 cases, the price rose further within the following month. The odds of a continued upward trend are 59%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for SBUX moved below the 200-day moving average on November 03, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
SBUX broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for SBUX entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 17 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-15.770) is normal, around the industry mean (-0.579). P/E Ratio (61.364) is within average values for comparable stocks, (17.889). Projected Growth (PEG Ratio) (1.128) is also within normal values, averaging (7.754). Dividend Yield (0.023) settles around the average of (0.046) among similar stocks. P/S Ratio (2.901) is also within normal values, averaging (2.618).
The Tickeron Profit vs. Risk Rating rating for this company is 83 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
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a producer of coffee and tea
Industry Restaurants
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