Major U.S shoe retailers request Trump to remove additional tariff from Chinese footwear
Over 170 shoe retailers including major ones like Nike (NKE), Under Armour (UAA), Adidas, Foot Locker (FL), Ugg, and Off Broadway Shoe Warehouse have sent a letter requesting President Donald Trump to consider removing the additional tariff on footwear imported from China.
The request follows the release of a fresh list of about $300 billion in Chinese goods on which 25% tariff would be added if Trump decides to prolong the U.S.-China trade dispute. The list includes every aspect of footwear-from sneakers to sandals, golf shoes, rain boots, and ski shoes.
The Footwear Distributors and Retailers of America (FDRA) has estimated a loss of more than $7 billion each year for the shoe industry if the tariffs are imposed and continued.
According to FDRA, a popular type of canvas “skate” sneaker, currently retailing for $49.99, with a 25% tariff, could increase to $65.57. The price of a typical hunting boot would increase from $190 to $248.56. And a popular performance running shoe could jump from $150 to $206.25.
Currently, U.S tariffs on all consumer goods average just 1.9% and footwear accounts for 11.3%. But these rates may reach as high as 67.5% if an additional 25% tax is imposed on top of these existing tariffs. This will also mean some working American families could pay a nearly 100% duty on their shoes which is simply outrageous.
Last year, the U.S. imported $11.4 billion worth of footwear from China. The U.S. is heavily reliant on the country for its skilled yet cheap labor. Right now, retailers like Nike, Adidas and Under Armour have decided to shift production base from China to places like Vietnam. However, the letter also underscored that footwear is a capital intensive industry and simply removing production base is not the solution.
The letter is yet to receive a response from the other end.
NKE in upward trend: price expected to rise as it breaks its lower Bollinger Band on August 26, 2026
NKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 32 of 49 cases where NKE's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 65%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where NKE's RSI Indicator exited the oversold zone, 26 of 41 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 63%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 16 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +1.17% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 152 of 274 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
The Aroon Indicator for NKE entered a downward trend on September 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 5 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.544) is normal, around the industry mean (2.485). P/E Ratio (16.910) is within average values for comparable stocks, (35.688). Projected Growth (PEG Ratio) (1.376) is also within normal values, averaging (0.936). NKE has a moderately high Dividend Yield (0.046) as compared to the industry average of (0.023). P/S Ratio (1.142) is also within normal values, averaging (1.777).
The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 65 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.
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Fundamental Analysis Ratings
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General Information
a maker of athletic footwear and apparel
Industry WholesaleDistributors
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