Over 170 shoe retailers including major ones like Nike (NKE), Under Armour (UAA), Adidas, Foot Locker (FL), Ugg, and Off Broadway Shoe Warehouse have sent a letter requesting President Donald Trump to consider removing the additional tariff on footwear imported from China.
The request follows the release of a fresh list of about $300 billion in Chinese goods on which 25% tariff would be added if Trump decides to prolong the U.S.-China trade dispute. The list includes every aspect of footwear-from sneakers to sandals, golf shoes, rain boots, and ski shoes.
The Footwear Distributors and Retailers of America (FDRA) has estimated a loss of more than $7 billion each year for the shoe industry if the tariffs are imposed and continued.
According to FDRA, a popular type of canvas “skate” sneaker, currently retailing for $49.99, with a 25% tariff, could increase to $65.57. The price of a typical hunting boot would increase from $190 to $248.56. And a popular performance running shoe could jump from $150 to $206.25.
Currently, U.S tariffs on all consumer goods average just 1.9% and footwear accounts for 11.3%. But these rates may reach as high as 67.5% if an additional 25% tax is imposed on top of these existing tariffs. This will also mean some working American families could pay a nearly 100% duty on their shoes which is simply outrageous.
Last year, the U.S. imported $11.4 billion worth of footwear from China. The U.S. is heavily reliant on the country for its skilled yet cheap labor. Right now, retailers like Nike, Adidas and Under Armour have decided to shift production base from China to places like Vietnam. However, the letter also underscored that footwear is a capital intensive industry and simply removing production base is not the solution.
The letter is yet to receive a response from the other end.
On June 25, 2025, the Stochastic Oscillator for NKE moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 61 instances where the indicator left the oversold zone. In of the 61 cases the stock moved higher in the following days. This puts the odds of a move higher at over .
The Momentum Indicator moved above the 0 level on June 27, 2025. You may want to consider a long position or call options on NKE as a result. In of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for NKE just turned positive on June 27, 2025. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
NKE moved above its 50-day moving average on May 27, 2025 date and that indicates a change from a downward trend to an upward trend.
Following a +1 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in of 291 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 206 cases where NKE Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
NKE broke above its upper Bollinger Band on June 27, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. NKE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: NKE's P/B Ratio (9.862) is very high in comparison to the industry average of (3.082). P/E Ratio (27.224) is within average values for comparable stocks, (28.555). Projected Growth (PEG Ratio) (2.032) is also within normal values, averaging (1.991). Dividend Yield (0.015) settles around the average of (0.036) among similar stocks. P/S Ratio (2.762) is also within normal values, averaging (1.500).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a maker of athletic footwear and apparel
Industry ApparelFootwear