Gunning for its biggest deal in nearly two decades, McDonald’s on Monday announced its plan to acquire Israeli personalization and decision logic technology company, Dynamic Yield.
The acquisition is in line with the company’s recent push towards technology across its different U.S. locations, as the company tries to come to terms with the digital revolution.
According to the company, McDonald’s is one of the pioneers within its industry space to integrate decision technology into the customer point of sale at a brick and mortar location. The acquisition is likely to help the company by changing digital drive-thru menus based on different factors like weather conditions and the current restaurant traffic.
Although the financial details of the deal are yet to be confirmed by either company, according to sources close to the deal McDonald’s is likely to pay more than $300 million - its biggest acquisition in two decades.
In 2019, according to the company, it is likely spend nearly $1 billion to upgrade and renovate about 2,000 stores across different U.S. locations.