GET DAILY SIGNALSMcDonald's (MCD, $188.36) is investing $5 million to buy 9.9% stake in mobile software company
McDonald’s is buying a 9.9% stake – amounting to 13.8 million shares - in New Zealand-based mobile software maker Plexure, for about $5 million.
The deal is expected to allow McDonald's to expand its access to Plexure’s products and services for better customer targeting and functionality among other aspects to boost business. Plexure already provides a global app for discount vouchers and loyalty offers to McDonald's customers in 48 countries outside the U.S. and other markets, including Japan and Italy.
The news comes close on the heels of the fast food chain’s another major tech investment. Last week, McDonald's announced plans to acquire Israeli digital startup Dynamic Yield, to enhance its drive-thru services.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
MCD in upward trend: 10-day moving average broke above 50-day moving average on October 29, 2026
The 10-day moving average for MCD crossed bullishly above the 50-day moving average on October 29, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 58%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on MCD as a result. In 34 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 40%.
The Moving Average Convergence Divergence (MACD) for MCD just turned positive on October 08, 2026. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in 15 of 44 cases over the following month. The odds of a continued upward trend are 34%.
MCD moved above its 50-day moving average on October 26, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +3.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in 131 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 42%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 44%.
MCD broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for MCD entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 3 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MCD's P/B Ratio (-178.724) is very low in comparison to the industry average of (-0.451). P/E Ratio (20.900) is within average values for comparable stocks, (17.442). Projected Growth (PEG Ratio) (2.018) is also within normal values, averaging (7.754). Dividend Yield (0.029) settles around the average of (0.048) among similar stocks. P/S Ratio (6.402) is also within normal values, averaging (2.618).
The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 51 (best 1 - 100 worst), indicating steady price growth. MCD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 69 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 72 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MCD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock better than average.
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General Information
an operator of food restaurant chain
Industry Restaurants
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