McDonald’s is buying a 9.9% stake – amounting to 13.8 million shares - in New Zealand-based mobile software maker Plexure, for about $5 million.
The deal is expected to allow McDonald's to expand its access to Plexure’s products and services for better customer targeting and functionality among other aspects to boost business. Plexure already provides a global app for discount vouchers and loyalty offers to McDonald's customers in 48 countries outside the U.S. and other markets, including Japan and Italy.
The news comes close on the heels of the fast food chain’s another major tech investment. Last week, McDonald's announced plans to acquire Israeli digital startup Dynamic Yield, to enhance its drive-thru services.