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Apr 20, 2022
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Netflix (NFLX, $217.17) shares drop -37%, on shocking subscriber loss

Netflix (NFLX, $217.17) shares drop -37%, on shocking subscriber loss

Shares of Netflix plunged -37% Wednesday morning, after the streaming giant reported a loss in subscriber count Tuesday evening-- for the first time in more than a decade.

On Tuesday, Netflix posted its first quarter earnings of $3.53, well above the $2.89 expected by analysts polled by a Refinitiv survey of analysts.

The company’s revenue rose +10% year-over-year to $7.87 billion in the quarter, vs. $7.93 billion expected according to a Refinitiv survey of analysts.

But what probably surprised markets the most was the streamer’s global paid net subscriber number that registered a loss of -200,000 compared with 2.73 million adds expected, according to StreetAccount estimates.

The company mentioned that the suspension of its service in Russia resulted in a loss of 700,000 subscribers, and that excluding that impact, it would have experienced 500,000 net additions during the quarter.

Related Ticker: NFLX

NFLX in +0.47% Uptrend, growing for three consecutive days on November 02, 2026

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where NFLX advanced for three days, in 217 of 303 cases, the price rose further within the following month. The odds of a continued upward trend are 72%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator shows that the ticker has stayed in the oversold zone for 4 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 8 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

NFLX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 21, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on NFLX as a result. In 56 of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 72%.

The Moving Average Convergence Divergence Histogram (MACD) for NFLX turned negative on October 21, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 29 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 66%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where NFLX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.

The Aroon Indicator for NFLX entered a downward trend on October 27, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 21 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 64 (best 1 - 100 worst), indicating fairly steady price growth. NFLX’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 78 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.609) is normal, around the industry mean (12.963). P/E Ratio (19.300) is within average values for comparable stocks, (38.874). Projected Growth (PEG Ratio) (1.183) is also within normal values, averaging (2.376). Dividend Yield (0.000) settles around the average of (0.045) among similar stocks. P/S Ratio (6.798) is also within normal values, averaging (2.932).

The Tickeron PE Growth Rating for this company is 93 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NFLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock worse than average.

Notable companies

The most notable companies in this group are Netflix Inc. (NASDAQ:NFLX), Walt Disney Company (The) (NYSE:DIS), Roku (NASDAQ:ROKU), Skydance Corporation (NYSE:SKYD), AMC Entertainment Holdings (NYSE:AMC), iQIYI (NASDAQ:IQ), HUYA (NYSE:HUYA).

Industry description

Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.

Market Cap

The average market capitalization across the Movies/Entertainment Industry is 15.93B. The market cap for tickers in the group ranges from 293 to 259.58B. NFLX holds the highest valuation in this group at 259.58B. The lowest valued company is BLMZF at 293.

High and low price notable news

The average weekly price growth across all stocks in the Movies/Entertainment Industry was 2%. For the same Industry, the average monthly price growth was -6%, and the average quarterly price growth was -8%. PLAY experienced the highest price growth at 20%, while MSGK experienced the biggest fall at -19%.

Volume

The average weekly volume growth across all stocks in the Movies/Entertainment Industry was 14%. For the same stocks of the Industry, the average monthly volume growth was -16% and the average quarterly volume growth was -31%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 52
Price Growth Rating: 57
SMR Rating: 83
Profit Risk Rating: 77
Seasonality Score: 15 (-100 ... +100)
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General Information

a provider of online movie rental subscription services

Industry MoviesEntertainment

Industry
Cable Or Satellite TV
Address
121 Albright Way
Phone
+1 408 540-3700
Employees
16000
Web
https://www.netflix.com
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Netflix (NFLX, $217.17) shares drop -37%, on shocking subscriber loss