Nike (NKE, $153.99) beats fiscal Q4 earnings and sales expectations
On Thursday, Nike reported fiscal fourth-quarter earnings that surpassed analysts’ expectations, on the back of record revenue in North America.
The sneaker maker’s earnings came in at 93 cents, crushing the 51 cents expected by analysts polled by Refinitiv.
Revenue rose to $12.34 billion from $6.31 billion a year earlier, exceeding estimates for $11.01 billion. Digital sales grew +41% year-over-year, and were up +147% compared with the same period in 2019.
In North America, the company’s largest market, sales more than doubled to a record $5.38 billion from a year earlier when the retail industry was hard hit by the Covid pandemic.
Sales in Greater China rose +17%. “Building on our 40-year history in Greater China, we continue to invest in serving consumers with the best products Nike has to offer in locally relevant ways,” CFO Matt Friend said during a post-earnings conference call.
For fiscal year 2022, Nike is projecting revenue to grow a low double-digit percentage, and to exceed $50 billion. Analysts were expecting revenue of $48.5 billion.
NKE in -4.23% downward trend, declining for three consecutive days on January 28, 2026
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where NKE declined for three days, in of 317 cases, the price declined further within the following month. The odds of a continued downward trend are .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on January 23, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on NKE as a result. In of 86 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for NKE turned negative on January 27, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at .
The 10-day moving average for NKE crossed bearishly below the 50-day moving average on February 02, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 66 cases where NKE's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
NKE moved above its 50-day moving average on February 06, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in of 290 cases, the price rose further within the following month. The odds of a continued upward trend are .
NKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: NKE's P/B Ratio (6.720) is slightly higher than the industry average of (3.072). P/E Ratio (37.380) is within average values for comparable stocks, (31.185). Projected Growth (PEG Ratio) (1.424) is also within normal values, averaging (1.819). Dividend Yield (0.025) settles around the average of (0.033) among similar stocks. P/S Ratio (2.033) is also within normal values, averaging (1.321).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock worse than average.
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General Information
a maker of athletic footwear and apparel
Industry WholesaleDistributors
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