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Mar 22, 2019
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Nike (NKE, $82.92) faces headwinds in North American market; but beats fiscal Q3 earnings estimate

Nike (NKE, $82.92) faces headwinds in North American market; but beats fiscal Q3 earnings estimate

Nike Inc. reported lower-than-expected sales in North America in its fiscal third quarter, even as earnings beat analysts’ estimates.

In North America, the sports shoe giant's sales grew +7 percent year-over-year to $3.81 billion (excluding currency changes) in the quarter, which was lower than what some analysts’ expected. Nike’s domestic business apparently continues to feel pressure from rival companies like Under Armour, Adidas and Vans.

Growth in international sales fared better. In Europe, the Middle East and Africa, sales grew +12% (excluding currency changes), as mentioned by Nike. Revenue in China surged +24%. Sales grew +14% in Asia Pacific and Latin America.

According to Nike, its revenue from Converse shoes declined -2% year-over-year to $463 million, largely due to softening sales in the U.S. and Europe.

Nevertheless, the company’s total adjusted earnings of 68 cents per share surpassed analysts’ estimates of 65 cents per share (based on Refinitiv data). Total revenue increased +7% year-over-year to $9.611 billion, which was almost in line with analysts’ expected $9.612 billion. Nike said that its digital business grew +36% year-over-year.

The shoe maker bought back 9.8 million shares, worth $754 million, during the quarter.

 

 

 

Related Ticker: NKE

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


Momentum Indicator for NKE turns positive, indicating new upward trend

NKE saw its Momentum Indicator move above the 0 level on October 15, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 89 similar instances where the indicator turned positive. In 50 of the 89 cases, the stock moved higher in the following days. The odds of a move higher are at 56%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) for NKE just turned positive on October 08, 2026. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in 20 of 42 cases over the following month. The odds of a continued upward trend are 48%.

NKE moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for NKE crossed bullishly above the 50-day moving average on October 26, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 47%.

Following a +1.82% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 140 of 263 cases, the price rose further within the following month. The odds of a continued upward trend are 53%.

The Aroon Indicator entered an Uptrend today. In 81 of 149 cases where NKE Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 54%.

Bearish Trend Analysis

The 10-day RSI Indicator for NKE moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 15 similar instances where the indicator moved out of overbought territory. In 9 of the 15 cases, the stock moved lower in the following days. This puts the odds of a move lower at 60%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 40 of 54 cases where NKE's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 74%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.

NKE broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 51 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.851) is normal, around the industry mean (2.998). P/E Ratio (18.376) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (1.427) is also within normal values, averaging (0.949). Dividend Yield (0.042) settles around the average of (0.057) among similar stocks. P/S Ratio (1.142) is also within normal values, averaging (1.162).

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 87 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.

Notable companies

The most notable companies in this group are Nike (NYSE:NKE).

Industry description

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

Market Cap

The average market capitalization across the Wholesale Distributors Industry is 7.26B. The market cap for tickers in the group ranges from 22K to 57.25B. NKE holds the highest valuation in this group at 57.25B. The lowest valued company is JALA at 22K.

High and low price notable news

The average weekly price growth across all stocks in the Wholesale Distributors Industry was -5%. For the same Industry, the average monthly price growth was 8%, and the average quarterly price growth was 26%. FOSL experienced the highest price growth at 18%, while FMFC experienced the biggest fall at -45%.

Volume

The average weekly volume growth across all stocks in the Wholesale Distributors Industry was 38%. For the same stocks of the Industry, the average monthly volume growth was 8% and the average quarterly volume growth was 13%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 47
P/E Growth Rating: 64
Price Growth Rating: 48
SMR Rating: 62
Profit Risk Rating: 88
Seasonality Score: 18 (-100 ... +100)
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General Information

a maker of athletic footwear and apparel

Industry WholesaleDistributors

Industry
Apparel Or Footwear
Address
One Bowerman Drive
Phone
+1 503 671-6453
Employees
73000
Web
https://www.nike.com
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