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Dec 22, 2018
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Nike (NKE) Bests Market Volatility Following Estimate-Beating Q2 Performance

Nike (NKE) Bests Market Volatility Following Estimate-Beating Q2 Performance

Shares of the world’s largest sportswear company, Nike Inc., soared nearly 8% on Friday after the company reported quarterly earnings and revenue that beat analysts' expectations.

The athletic apparel company reported an earnings of 52 cents per share compared to Wall Street’s expectation of 46 cents. In terms of revenue, the company reported a revenue of $9.37 billion against analyst expectations of $9.18 billion.

Despite concerns surrounding the impact of the controversial ad campaign and the ongoing U.S.-China trade war, the company reported strong numbers along with an upbeat outlook and an expectation of higher revenue growth than previously planned. China recorded Nike's most robust growth during the quarter, with sales climbing 26% to $1.54 billion.

According to the company, strong global sales and substantial improvement in the digital business is what helped it report such numbers. The digital segment recorded 41% growth on the back of double-digit growth of the Jordan brand, which includes both footwear and apparel, in North America. According to the company, fresh designs and strategic collaborations are what helped its sales grow during the quarter.

Related Ticker: NKE

NKE's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for NKE turned positive on October 08, 2026. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in 27 of 43 cases over the following month. The odds of a continued upward trend are 63%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on NKE as a result. In 51 of 91 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 56%.

NKE moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for NKE crossed bullishly above the 50-day moving average on October 26, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 47%.

Following a +1.82% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 140 of 263 cases, the price rose further within the following month. The odds of a continued upward trend are 53%.

The Aroon Indicator entered an Uptrend today. In 81 of 149 cases where NKE Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 54%.

Bearish Trend Analysis

The 10-day RSI Indicator for NKE moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 15 similar instances where the indicator moved out of overbought territory. In 8 of the 15 cases, the stock moved lower in the following days. This puts the odds of a move lower at 53%.

The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.

NKE broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.904) is normal, around the industry mean (2.868). P/E Ratio (18.629) is within average values for comparable stocks, (12.082). Projected Growth (PEG Ratio) (1.427) is also within normal values, averaging (0.949). Dividend Yield (0.042) settles around the average of (0.054) among similar stocks. P/S Ratio (1.142) is also within normal values, averaging (1.162).

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock worse than average.

Notable companies

The most notable companies in this group are Nike (NYSE:NKE).

Industry description

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

Market Cap

The average market capitalization across the Wholesale Distributors Industry is 7.11B. The market cap for tickers in the group ranges from 22K to 58.03B. NKE holds the highest valuation in this group at 58.03B. The lowest valued company is JALA at 22K.

High and low price notable news

The average weekly price growth across all stocks in the Wholesale Distributors Industry was 8%. For the same Industry, the average monthly price growth was 5%, and the average quarterly price growth was 6%. CROX experienced the highest price growth at 29%, while FMFC experienced the biggest fall at -9%.

Volume

The average weekly volume growth across all stocks in the Wholesale Distributors Industry was 10%. For the same stocks of the Industry, the average monthly volume growth was -74% and the average quarterly volume growth was 20%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 47
P/E Growth Rating: 67
Price Growth Rating: 51
SMR Rating: 62
Profit Risk Rating: 88
Seasonality Score: 30 (-100 ... +100)
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published General Information

General Information

a maker of athletic footwear and apparel

Industry WholesaleDistributors

Industry
Apparel Or Footwear
Address
One Bowerman Drive
Phone
+1 503 671-6453
Employees
73000
Web
https://www.nike.com
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Nike (NKE) Bests Market Volatility Following Estimate-Beating Q2 Performance