Panera forays into breakfast and quality home brewed coffee
With the company planning to make breakfast a bigger chunk of its sales, Panera is trying to appeal to time-sensitive customers who are juggling busy schedules and long commutes.
Usually Panera’s business effectively starts after 11a.m., but the company wants to focus on breakfast dining by offering different early-morning options with speed and convenience and light on quality.
In addition to the breakfast sandwiches started last year, the company will now sell wraps as the ultimate on-the-go portable breakfast food.
Panera is also diversifying its coffee offerings, outside its usual self-serve drip coffee, with new light and dark roasts to compete with more established coffee brewers like Starbucks (SBUX). In fact, it will grind its beans within the shops so that customers can witness the brewing process.
To further boost its breakfast sales, Panera has already rolled out a function on its app that allows customers to conveniently reorder their favorite breakfast items.
The company will start testing Panera Tap in May in Raleigh-Durham, North Carolina. Customers buying self-serve coffee will just need to open Panera’s mobile app and tap their phones against an NFC smart poster to pay.
The breakfast war has been heating up for some time now, as chains like McDonald’s (MCD), Dunkin’ (DNKN) and Taco Bell (TACO) have pushed early morning offerings as a way to attract time-sensitive consumers.
Momentum Indicator for SBUX turns negative, indicating new downward trend
SBUX saw its Momentum Indicator move below the 0 level on July 16, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 90 similar instances where the indicator turned negative. In of the 90 cases, the stock moved further down in the following days. The odds of a decline are at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for SBUX turned negative on July 14, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in of 303 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 226 cases where SBUX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (7.571). P/E Ratio (33.887) is within average values for comparable stocks, (41.041). Projected Growth (PEG Ratio) (2.464) is also within normal values, averaging (1.880). Dividend Yield (0.026) settles around the average of (0.050) among similar stocks. P/S Ratio (2.917) is also within normal values, averaging (8.679).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock slightly better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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a producer of coffee and tea
Industry Restaurants
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