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Sergey Savastiouk's Avatar
published in Blogs
Sep 06, 2020

Peloton (PTON, $80.63) reportedly launching cheaper treadmill and new bike

Peloton Interactive  is reportedly gearing up for the launch of a cheaper treadmill and a high-end bike, according to Bloomberg.

The exercise equipment /media company’s new treadmill, called Tread, will cost less than $3,000, compared with $4,295 for the existing model, Bloomberg reported. Tread will be smaller in size and have a cheaper belt design like most other treadmills in the market compared with the current model’s slat design, Bloomberg said, citing people familiar with the matter who asked not to be named.

The current treadmill will be renamed the “Tread+”, and continue to be sold as a high-end product of the company.

A new bike, called Bike+, will likely be more expensive than the existing $2,245 model. Peloton will then slash the price of the existing machine to less than $1,900.

According to the Bloomberg report, Peloton is also preparing bootcamp training classes for its bikes.

The company might officially announce the launch of the new products as early as next week, ahead of quarterly results scheduled for Sept. 10.

Tickeron's analysis: 

PTON enters an Uptrend as Momentum Indicator exceeded the 0 level on August 25, 2020

This indicator signals that PTON's price has momentum to move higher, since its current price moved above its price 14 days ago. Traders may consider buying the ticker or exploring call options. In 14 of 14 cases where PTON's Momentum Indicator exceeded 0, its price rose further within the subsequent month. The odds of a continued Uptrend are 90%.

Current price $80.63 is above $64.36 the highest resistance line found by A.I. Throughout the month of 08/05/20 - 09/04/20, the price experienced a +13% Uptrend. During the week of 08/28/20 - 09/04/20, the stock enjoyed a +6% Uptrend growth.

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) just turned positive. Considering data from situations where PTON's MACD histogram became positive, in 7 of 7 cases, the price rose further within the following month. The odds of a continued Uptrend are 90%.

The Aroon Indicator entered an Uptrend today. In 55 of 56 similar cases where PTON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 90%.

Bearish Trend Analysis

The RSI Indicator appears to be shifting from an Uptrend to a Downtrend. In 6 of 6 cases where PTON's RSI indicator exited the overbought zone, the price fell further within the following month. The odds of a continued Downtrend are 90%.

The Stochastic Indicator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day Decline, the ticker is projected to fall further. Considering data from situations where PTON declined for three days, in 26 of 41 cases, the price rose further within the following month. The odds of a continued Downtrend are 63%.

The higher Bollinger Band was broken -- a price fall is expected as the ticker heads toward the middle band, which invites the trader to consider selling or shorting the ticker, or exploring put options. In 5 of 9 cases where PTON's price broke its higher Bollinger Band, its price dropped further during the following month. The odds of a continued Downtrend are 56%.

Fundamental Analysis (Ratings)

Tickeron has a positive outlook on this ticker and predicts a further increase by more than 4.00% within the next month with a likelihood of 83%. During the last month, the daily ratio of advancing to declining volumes was 1.79 to 1.

The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. PTON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 79 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: PTON's P/B Ratio (14.99) is slightly higher than the industry average of (4.81). P/E Ratio (0.00) is within average values for comparable stocks, (93.89). Projected Growth (PEG Ratio) (0.00) is also within normal values, averaging (2.27). Dividend Yield (0.00) settles around the average of (0.58) among similar stocks. P/S Ratio (5.17) is also within normal values, averaging (7.62).

The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PTON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock worse than average.

 

Related Ticker: PTON

PTON in upward trend: price expected to rise as it breaks its lower Bollinger Band on June 17, 2025

PTON may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 32 cases where PTON's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 65 cases where PTON's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on July 02, 2025. You may want to consider a long position or call options on PTON as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where PTON advanced for three days, in of 285 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 184 cases where PTON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The Moving Average Convergence Divergence Histogram (MACD) for PTON turned negative on June 13, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at .

PTON moved below its 50-day moving average on July 01, 2025 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for PTON crossed bearishly below the 50-day moving average on June 26, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PTON declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. PTON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (86.957) is normal, around the industry mean (52.194). P/E Ratio (0.000) is within average values for comparable stocks, (57.389). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.636). Dividend Yield (0.000) settles around the average of (0.053) among similar stocks. P/S Ratio (0.559) is also within normal values, averaging (5.368).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PTON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.

Notable companies

The most notable companies in this group are Harley-Davidson (NYSE:HOG), YETI Holdings (NYSE:YETI), Peloton Interactive (NASDAQ:PTON), MasterCraft Boat Holdings (NASDAQ:MCFT).

Industry description

The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).

Market Cap

The average market capitalization across the Recreational Products Industry is 5.34B. The market cap for tickers in the group ranges from 5.94K to 63.42B. OLCLY holds the highest valuation in this group at 63.42B. The lowest valued company is CLUBQ at 5.94K.

High and low price notable news

The average weekly price growth across all stocks in the Recreational Products Industry was 4%. For the same Industry, the average monthly price growth was 21%, and the average quarterly price growth was 13%. KENS experienced the highest price growth at 153%, while DOGZ experienced the biggest fall at -65%.

Volume

The average weekly volume growth across all stocks in the Recreational Products Industry was -35%. For the same stocks of the Industry, the average monthly volume growth was -42% and the average quarterly volume growth was -30%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 52
P/E Growth Rating: 57
Price Growth Rating: 54
SMR Rating: 75
Profit Risk Rating: 88
Seasonality Score: 16 (-100 ... +100)
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General Information

an interactive fitness platform, which engages in the operation of in-studio fitness classes, fitness clubs, at-home fitness equipment & content and health & wellness apps

Industry RecreationalProducts

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Address
441 Ninth Avenue
Phone
+1 917 671-9198
Employees
2765
Web
https://www.onepeloton.com
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