Go to the list of all blogs
Dem Sem's Avatar
published in Blogs
Jan 22, 2026
TickeronGET DAILY SIGNALS
PG vs. CL vs. UL: Consumer Staples Earnings Preview

PG vs. CL vs. UL: Consumer Staples Earnings Preview

Key Takeaways

  • Procter & Gamble (PG) reports fiscal Q2 2026 earnings on January 22, with consensus expecting modest revenue growth amid commodity and tariff pressures. EPS is forecast at ~$1.87, slightly below last year’s $1.88.

  • Colgate-Palmolive (CL) is set to release Q4 2025 earnings on January 30, while Unilever (UL) reports full-year 2025 results on February 12.

  • All three companies operate in the defensive consumer staples sector, facing similar headwinds from cautious consumer spending and rising input costs.

  • PG’s scale and brand portfolio provide resilience, though near-term margins remain under scrutiny.

  • Comparing these companies highlights differences in geographic exposure, category focus, and growth drivers across household and personal care.

Why This Comparison Matters

Procter & Gamble’s upcoming Q2 earnings provide an early lens into the consumer staples sector, where demand for essential household and personal care products tends to remain stable despite economic uncertainty. Comparing PG with peers Colgate-Palmolive and Unilever offers investors insight into sector dynamics, as all three compete in overlapping categories such as beauty, grooming, oral care, and home care.

Key industry trends include muted volume growth in developed markets, stronger emerging market demand, and ongoing cost pressures from commodities and tariffs. Recent performance demonstrates pricing power but cautious consumer behavior, making this trio a key benchmark for defensive investing amid macro volatility.

Procter & Gamble (PG) Earnings Preview

PG reports fiscal Q2 2026 results (quarter ending December 2025) before market open on January 22, followed by a conference call at 8:30 AM ET. Consensus estimates project:

  • Revenue: ~$22.23 billion, up ~1.6% year-over-year

  • EPS: ~$1.87, slightly below $1.88 in the prior year

Investors will focus on:

  • Organic sales growth (1–2% projected)

  • Volume trends across Beauty, Grooming, and Fabric & Home Care

  • Margin impacts from commodity costs and tariffs

Historically, PG’s earnings reactions have been mixed, often influenced by cost management guidance and category performance.

Colgate-Palmolive (CL) Earnings Preview

CL releases Q4 and full-year 2025 earnings on January 30 before market open, with a conference call at 8:30 AM ET. While consensus details for Q4 are limited, the company has shown consistent strength in:

  • Oral care and pet nutrition

  • Premium product innovation

  • Emerging market recovery

Compared with PG, CL benefits from stronger exposure to high-margin personal care segments, though it faces similar cost pressures. Recent trends emphasize volume-led growth and advertising efficiency.

Unilever (UL) Earnings Preview

UL reports Q4 and full-year 2025 results on February 12, 2026. Recent Q3 trading updates indicated:

  • Underlying sales growth of 3.9%, supported by power brands

  • Volume gains of ~1.5%

  • Full-year guidance targeting 3–5% underlying growth

UL’s broader emerging market exposure supports higher growth potential, and ongoing portfolio restructuring—including the ice cream business demerger—positions the company to improve margins over time.

Head-to-Head Comparison

  • PG: Massive scale, U.S.-centric portfolio, defensive revenue base; resilient to volume softness but near-term margin pressure from input costs.

  • CL: Strong oral and personal care margins, premium segment focus, disciplined volume growth.

  • UL: Greater exposure to emerging markets, premiumization tailwinds, and restructuring opportunities; potential for higher growth but with operational execution risk.

Shared risks include commodity inflation, tariffs, and cautious consumer spending in developed markets. Investor sentiment favors stability, with PG often trading at a premium for its consistent execution, while UL’s restructuring and CL’s niche category strength offer differentiated opportunities.

Tickeron AI Verdict

Tickeron’s AI models currently show a moderate near-term preference for PG, citing defensive earnings stability, brand moat, and historical resilience during economic uncertainty. Key probabilistic factors include sustained organic growth and trend strength relative to peers. Outcomes will hinge on upcoming earnings releases and broader macro developments.

Tickeron AI

Disclaimers and Limitations

Related Ticker: PG, CL, UL

Contributor

Dem Sem's AvatarDem Sem|Expert

PG's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for PG turned positive on October 07, 2026. Looking at past instances where PG's MACD turned positive, the stock continued to rise in 27 of 46 cases over the following month. The odds of a continued upward trend are 59%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PG as a result. In 38 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 44%.

PG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.

The 50-day moving average for PG moved above the 200-day moving average on October 16, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.

Following a +2.09% 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in 157 of 350 cases, the price rose further within the following month. The odds of a continued upward trend are 45%.

The Aroon Indicator entered an Uptrend today. In 88 of 255 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 35%.

Bearish Trend Analysis

The 10-day RSI Indicator for PG moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 13 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 43%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 31 of 67 cases where PG's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 46%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 42%.

PG broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 26 (best 1 - 100 worst), indicating outstanding price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 31 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 40 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock slightly better than average.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 81 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.037) is normal, around the industry mean (21.031). P/E Ratio (23.936) is within average values for comparable stocks, (17.583). PG's Projected Growth (PEG Ratio) (3.813) is slightly higher than the industry average of (1.518). Dividend Yield (0.027) settles around the average of (0.033) among similar stocks. P/S Ratio (4.092) is also within normal values, averaging (1.931).

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 25.25B. The market cap for tickers in the group ranges from 60.48K to 375.27B. PG holds the highest valuation in this group at 375.27B. The lowest valued company is EOSS at 60.48K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was -1%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 9%. SLSN experienced the highest price growth at 6%, while TANH experienced the biggest fall at -32%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was 148%. For the same stocks of the Industry, the average monthly volume growth was 94% and the average quarterly volume growth was 36%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 53
Price Growth Rating: 50
SMR Rating: 72
Profit Risk Rating: 87
Seasonality Score: 3 (-100 ... +100)
View a ticker or compare two or three
PG
Daily Signal:
Gain/Loss:
Interact to see
Advertisement
A.I.Advisor
published price charts
A.I. Advisor
published General Information

General Information

a provider of branded consumer packaged goods

Industry HouseholdPersonalCare

Industry
Household Or Personal Care
Address
One Procter and Gamble Plaza
Phone
+1 513 983-1100
Employees
104000
Web
https://us.pg.com
Interact to see
Advertisement
The Bitwise Solana Staking ETF (BSOL) advanced roughly 18% over the trailing 30 days, closely tracking a sharp rally in Solana (SOL). The move extends a broader recovery, with BSOL up approximately 77% over the past three months from its mid-2026 trough.
MSTY is an actively managed single-stock option income ETF (exchange-traded fund) that writes call options on Strategy (MSTR), formerly MicroStrategy, to generate current income. The portfolio is anchored by U.S. Treasury bills and MSTR option contracts rather than a diversified basket of equities, concentrating exposure in one volatile underlying.
AMDL has surged roughly +64% over the past 30 days, from about $47.59 to $78.10, mirroring a powerful rally in its sole underlying stock, AMD . The fund is a leveraged single-stock ETF (exchange-traded fund) designed to deliver 2x the daily return of AMD, amplifying both gains and losses.
TSMX, a 2x daily leveraged single-stock ETF (exchange-traded fund), rose roughly +19% over the trailing 30 days, rebounding sharply from mid-September lows. The fund seeks 200% of the daily return of TSM (Taiwan Semiconductor Manufacturing), meaning its moves are roughly double the underlying stock's daily swings.
Contracted revenue anchor: A roughly $3.2 billion, seven-year LNG (liquefied natural gas) supply agreement with Puerto Rico has received final approval, providing multi-year cash-flow visibility if execution stays on track. Project pipeline inflection: Upcoming milestones include the Barcarena and PortoCem power plants in Brazil, a potential Gás Sul terminal restart, and optimization of the company's modular "Fast LNG" (FLNG) liquefaction fleet.