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Feb 02, 2019
Puma set to challenge Nike (NKE, $81.51) with its first ever "smart shoe"

Puma set to challenge Nike (NKE, $81.51) with its first ever "smart shoe"

Puma, the third largest athletic shoe company in the world, is set to take on arch rival Nike and launch its auto-lacing smart shoe called the Fit Intelligence (Fi) in Spring 2020. Priced at a competitive $330, Fi is cheaper than Nike’s Adapt BB—a comparable self-lacing smart basketball shoe--by nearly $20.

This new variety of sports shoes can be connected to an app, from which the laces can be adjusted with a swipe of a finger. As of now, the app is available only with IPhone or Apple Watch, but it will also be available on Android phones soon.

The shoe will be fitted with an in-built battery fitted under its sole that can be charged through a wireless charging dock or by swapping out the batteries. Normally, the battery will last about a week.

The launch of this smart shoe has long been on Puma's agenda, as they've been striving to associate its products with the latest and upcoming technology. In fact, the company is even contemplating opening up its technology to developers that may allow third parties to create variety of apps around this smart shoe.

With this development, it seems Puma is entering a new growth phase where digital technology meets the physical world. According to the company, the Fi system is only the latest step forward, as far as Puma’s experimentation with computerized sneakers go.

In 1986, Puma introduced the RS-Computer, which allowed the wearer to track his or her movement, log the data, and view training metrics.

Related Ticker: NKE

NKE in -3.89% downward trend, declining for three consecutive days on September 10, 2026

Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where NKE declined for three days, in 237 of 335 cases, the price declined further within the following month. The odds of a continued downward trend are 71%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on August 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on NKE as a result. In 60 of 88 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 68%.

The Aroon Indicator for NKE entered a downward trend on September 11, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 10 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a +1.70% 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in 152 of 275 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.

NKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 6 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.672) is normal, around the industry mean (2.431). P/E Ratio (17.524) is within average values for comparable stocks, (36.775). NKE's Projected Growth (PEG Ratio) (1.426) is slightly higher than the industry average of (0.936). Dividend Yield (0.045) settles around the average of (0.032) among similar stocks. P/S Ratio (1.175) is also within normal values, averaging (1.839).

The Tickeron SMR rating for this company is 44 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 65 (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.

Notable companies

The most notable companies in this group are Nike (NYSE:NKE).

Industry description

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

Market Cap

The average market capitalization across the Wholesale Distributors Industry is 6.57B. The market cap for tickers in the group ranges from 70.2K to 54.59B. NKE holds the highest valuation in this group at 54.59B. The lowest valued company is SCOO at 70.2K.

High and low price notable news

The average weekly price growth across all stocks in the Wholesale Distributors Industry was -2%. For the same Industry, the average monthly price growth was -5%, and the average quarterly price growth was 3%. DBI experienced the highest price growth at 12%, while BIRK experienced the biggest fall at -8%.

Volume

The average weekly volume growth across all stocks in the Wholesale Distributors Industry was -1%. For the same stocks of the Industry, the average monthly volume growth was -35% and the average quarterly volume growth was -20%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 38
P/E Growth Rating: 76
Price Growth Rating: 58
SMR Rating: 63
Profit Risk Rating: 91
Seasonality Score: -34 (-100 ... +100)
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General Information

a maker of athletic footwear and apparel

Industry WholesaleDistributors

Profile
Details
Industry
Apparel Or Footwear
Address
One Bowerman Drive
Phone
+1 503 671-6453
Employees
73000
Web
https://www.nike.com
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