Puma set to challenge Nike (NKE, $81.51) with its first ever "smart shoe"
Puma, the third largest athletic shoe company in the world, is set to take on arch rival Nike and launch its auto-lacing smart shoe called the Fit Intelligence (Fi) in Spring 2020. Priced at a competitive $330, Fi is cheaper than Nike’s Adapt BB—a comparable self-lacing smart basketball shoe--by nearly $20.
This new variety of sports shoes can be connected to an app, from which the laces can be adjusted with a swipe of a finger. As of now, the app is available only with IPhone or Apple Watch, but it will also be available on Android phones soon.
The shoe will be fitted with an in-built battery fitted under its sole that can be charged through a wireless charging dock or by swapping out the batteries. Normally, the battery will last about a week.
The launch of this smart shoe has long been on Puma's agenda, as they've been striving to associate its products with the latest and upcoming technology. In fact, the company is even contemplating opening up its technology to developers that may allow third parties to create variety of apps around this smart shoe.
With this development, it seems Puma is entering a new growth phase where digital technology meets the physical world. According to the company, the Fi system is only the latest step forward, as far as Puma’s experimentation with computerized sneakers go.
In 1986, Puma introduced the RS-Computer, which allowed the wearer to track his or her movement, log the data, and view training metrics.
NKE's RSI Oscillator recovers from oversold territory
The RSI Indicator for NKE moved out of oversold territory on April 14, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 40 similar instances when the indicator left oversold territory. In of the 40 cases the stock moved higher. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 62 cases where NKE's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on April 16, 2026. You may want to consider a long position or call options on NKE as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for NKE just turned positive on April 15, 2026. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in of 42 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in of 287 cases, the price rose further within the following month. The odds of a continued upward trend are .
NKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for NKE entered a downward trend on April 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.803) is normal, around the industry mean (2.832). P/E Ratio (30.066) is within average values for comparable stocks, (31.448). Projected Growth (PEG Ratio) (1.411) is also within normal values, averaging (1.538). Dividend Yield (0.035) settles around the average of (0.034) among similar stocks. P/S Ratio (1.453) is also within normal values, averaging (1.353).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. NKE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock worse than average.
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General Information
a maker of athletic footwear and apparel
Industry WholesaleDistributors
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