Restaurant Brands' (QSR, $68.51) Burger King customers gorge on plant-based Whopper, driving traffic up +18% - report suggests
Burger King’s veggie plunge seems to be paying off in healthy traffic.
The Restaurant Brands International-owned fast food chain started testing a vegetarian version of its Whopper, made with the plant-based Impossible Burger, in several cities starting April.
According to a report from inMarket inSights, Burger King locations in its test market, St. Louis, outperformed the chain’s national foot traffic average by 18.5% in April. The city’s Burger King stores experienced 16.75% higher foot traffic in April than the previous month’s average for all U.S. Burger Kings. Outside St. Louis, stores had a decrease in foot traffic by 1.75% from March’s average, according to the study (as reported by CNBC).
During its first quarter, the chain reported same-store sales growth of 2.2%, down from 3.8% a year earlier. Sales could potentially improve once the plant-based options are expanded into more cities, given the apparent popularity of the Impossible Whopper.
Another fast food giant, McDonald’s, is considering plant-based alternatives for its burgers.
Amidst the growing trend of restaurants offering plant-based food, Impossible Foods - the maker of the plant-based Impossible Burger - raised $300 million in its latest funding round.
QSR sees MACD Histogram just turned negative
QSR saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on December 13, 2024. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 47 instances where the indicator turned negative. In of the 47 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on December 12, 2024. You may want to consider selling the stock, shorting the stock, or exploring put options on QSR as a result. In of 86 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
QSR moved below its 50-day moving average on December 05, 2024 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where QSR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where QSR's RSI Oscillator exited the oversold zone, of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where QSR advanced for three days, in of 308 cases, the price rose further within the following month. The odds of a continued upward trend are .
QSR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 281 cases where QSR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.679) is normal, around the industry mean (10.870). P/E Ratio (16.734) is within average values for comparable stocks, (56.545). Projected Growth (PEG Ratio) (1.388) is also within normal values, averaging (1.763). Dividend Yield (0.035) settles around the average of (0.039) among similar stocks. P/S Ratio (3.808) is also within normal values, averaging (8.536).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 82, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. QSR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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an operator of restaurants
Industry Restaurants