Restaurant Brands' (QSR, $68.51) Burger King customers gorge on plant-based Whopper, driving traffic up +18% - report suggests
Burger King’s veggie plunge seems to be paying off in healthy traffic.
The Restaurant Brands International-owned fast food chain started testing a vegetarian version of its Whopper, made with the plant-based Impossible Burger, in several cities starting April.
According to a report from inMarket inSights, Burger King locations in its test market, St. Louis, outperformed the chain’s national foot traffic average by 18.5% in April. The city’s Burger King stores experienced 16.75% higher foot traffic in April than the previous month’s average for all U.S. Burger Kings. Outside St. Louis, stores had a decrease in foot traffic by 1.75% from March’s average, according to the study (as reported by CNBC).
During its first quarter, the chain reported same-store sales growth of 2.2%, down from 3.8% a year earlier. Sales could potentially improve once the plant-based options are expanded into more cities, given the apparent popularity of the Impossible Whopper.
Another fast food giant, McDonald’s, is considering plant-based alternatives for its burgers.
Amidst the growing trend of restaurants offering plant-based food, Impossible Foods - the maker of the plant-based Impossible Burger - raised $300 million in its latest funding round.
QSR sees its Stochastic Oscillator climbs out of oversold territory
On June 25, 2026, the Stochastic Oscillator for QSR moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 57 instances where the indicator left the oversold zone. In of the 57 cases the stock moved higher in the following days. This puts the odds of a move higher at over .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where QSR's RSI Indicator exited the oversold zone, of 31 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 02, 2026. You may want to consider a long position or call options on QSR as a result. In of 81 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for QSR just turned positive on June 11, 2026. Looking at past instances where QSR's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where QSR advanced for three days, in of 321 cases, the price rose further within the following month. The odds of a continued upward trend are .
QSR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where QSR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for QSR entered a downward trend on June 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.662) is normal, around the industry mean (5.817). P/E Ratio (23.103) is within average values for comparable stocks, (40.052). Projected Growth (PEG Ratio) (1.279) is also within normal values, averaging (1.693). Dividend Yield (0.035) settles around the average of (0.029) among similar stocks. P/S Ratio (3.429) is also within normal values, averaging (1.956).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. QSR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.
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General Information
an operator of restaurants
Industry Restaurants
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