Restaurants taking hint from customers’ obsession with ‘secret’ food items
Traditional items on the food menu may get boring after a while. That's why customers show a propensity for ordering ‘secret’ items on menus, which in reality just means personalizing the food or drink by scrambling the ingredients. This is not so much of a secret, as restaurants have started adding these items with a fun nickname that takes on a new level of appeal among customers.
Consumer behavior experts believe that people love secrets as they make them feel powerful and superior that the usual mass. This applies to food as well, and if a customized product becomes too popular, it is possible that it will soon find its way to the official menu.
Though this may also mean that the secrecy is lost, but it gives birth to new products with improved value. Here are some examples of restaurants taking the hint:
Starbucks’ (SBUX) ‘Dragon Drink’ that basically replaces water with coconut milk in the much popular pink colored Strawberry Acai Refreshers. McDonald’s (MCD) Triple Breakfast Stacks that became popular after customers tweaked traditional menu items to build the super-sized sandwiches. In-N-Out Burger’s not-so-secret-anymore 4x4 Quad Quad, a burger with four beef patties, that now appears on the restaurant’s website. Finally, Chipotle Mexican Grill’s (CMG) Mexican entrée, quesadillas, has put long rumors to rest when the company made this item readily available on the children’s menu.
Momentum Indicator for SBUX turns positive, indicating new upward trend
SBUX saw its Momentum Indicator move above the 0 level on February 27, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 86 similar instances where the indicator turned positive. In of the 86 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on March 09, 2026. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in of 52 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in of 301 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 175 cases where SBUX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
SBUX broke above its upper Bollinger Band on March 10, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (4.508). SBUX has a moderately high P/E Ratio (83.975) as compared to the industry average of (33.726). Projected Growth (PEG Ratio) (1.657) is also within normal values, averaging (1.620). Dividend Yield (0.024) settles around the average of (0.167) among similar stocks. P/S Ratio (3.049) is also within normal values, averaging (1.841).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
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General Information
a producer of coffee and tea
Industry Restaurants
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