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published in Blogs
Nov 16, 2019
Roku (ROKU, $157.30) gets price target hike from Bank of America Merrill Lynch, on product deals

Roku (ROKU, $157.30) gets price target hike from Bank of America Merrill Lynch, on product deals

Roku got a price target hike from Bank of America Merrill Lynch.

Analysts at the bank raised their price target on the video streaming platform’s shares to $160 from $150.  Analyst Ziv Israel indicated that lower device average selling prices and new smart TV offerings imply a solid outsize growth for the fourth quarter.

Roku recently announced shopping deals including $30 discount on the Roku Smart Soundbar, which will then retail for $150 between Nov. 24 and Dec. 7;  the Roku Streaming Stick+ to retail for $30 (after a $20 cut) between Nov. 24 and Dec. 2.; Roku Ultra, whose price will be slashed by half to $50 between Nov. 28 and Dec. 2. 

 

Related Ticker: ROKU

Momentum Indicator for ROKU turns negative, indicating new downward trend

ROKU saw its Momentum Indicator move below the 0 level on January 12, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 95 similar instances where the indicator turned negative. In of the 95 cases, the stock moved further down in the following days. The odds of a decline are at .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for ROKU moved out of overbought territory on December 17, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 25 similar instances where the indicator moved out of overbought territory. In of the 25 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Moving Average Convergence Divergence Histogram (MACD) for ROKU turned negative on January 07, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 47 similar instances when the indicator turned negative. In of the 47 cases the stock turned lower in the days that followed. This puts the odds of success at .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROKU declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

Bullish Trend Analysis

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 64 cases where ROKU's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

ROKU moved above its 50-day moving average on January 21, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where ROKU advanced for three days, in of 300 cases, the price rose further within the following month. The odds of a continued upward trend are .

ROKU may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In of 185 cases where ROKU Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. ROKU’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.981) is normal, around the industry mean (19.278). P/E Ratio (0.000) is within average values for comparable stocks, (74.028). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (12.932). Dividend Yield (0.000) settles around the average of (0.044) among similar stocks. P/S Ratio (3.489) is also within normal values, averaging (7.572).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ROKU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.

Notable companies

The most notable companies in this group are Netflix Inc. (NASDAQ:NFLX), Walt Disney Company (The) (NYSE:DIS), Roku (NASDAQ:ROKU), Paramount Skydance Corporation (NASDAQ:PSKY), iQIYI (NASDAQ:IQ), AMC Entertainment Holdings (NYSE:AMC), HUYA (NYSE:HUYA).

Industry description

Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.

Market Cap

The average market capitalization across the Movies/Entertainment Industry is 11.04B. The market cap for tickers in the group ranges from 134 to 365.31B. NFLX holds the highest valuation in this group at 365.31B. The lowest valued company is LRDG at 134.

High and low price notable news

The average weekly price growth across all stocks in the Movies/Entertainment Industry was -1%. For the same Industry, the average monthly price growth was -0%, and the average quarterly price growth was -8%. KWM experienced the highest price growth at 31%, while KUKEY experienced the biggest fall at -69%.

Volume

The average weekly volume growth across all stocks in the Movies/Entertainment Industry was 73%. For the same stocks of the Industry, the average monthly volume growth was 308% and the average quarterly volume growth was 60%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 59
P/E Growth Rating: 61
Price Growth Rating: 62
SMR Rating: 82
Profit Risk Rating: 85
Seasonality Score: 46 (-100 ... +100)
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ROKU
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These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. ROKU showed earnings on October 30, 2025. You can read more about the earnings report here.
A.I. Advisor
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General Information

a developer of applications for digital media

Industry MoviesEntertainment

Profile
Fundamentals
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Industry
Electronics Or Appliances
Address
1155 Coleman Avenue
Phone
+1 408 556-9040
Employees
3150
Web
https://www.roku.com
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