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ROKU
AS OF
Feb 6 closing price
Price
$85.85
Change
-$0.20 (-0.23%)
Capitalization
12.68B
4 days until earnings call
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Sergey Savastiouk's Avatar
published in Blogs
Mar 05, 2021
Roku (ROKU, $353.74) gets rating boost from KeyBanc

Roku (ROKU, $353.74) gets rating boost from KeyBanc

Streaming platform Roku  got a rating upgrade from KeyBanc analyst Justin Patterson.

Patterson raised his rating to overweight from sector weight with a $518 price target. According to Patterson and team,  Roku is becoming a key enabler of the direct-to-consumer (D2C) video ecosystem, as is apparent in its large active accounts base (~51M as of 4Q20). “We believe the company's AdTech investments are expanding Roku's [total addressable market], providing ample runway to sustain 40%+ revenue growth largely in N. America," Patterson said.

On Monday, Roku announced that it has agreed to purchase Nielsen’s Advanced Video Advertising business, which includes Nielsen’s video automatic content recognition and dynamic ad insertion features. The  acquisition of Nielsen's advertising assets should help Roku to expand its total addressable market, according to Patterson. 

 

Related Ticker: ROKU

ROKU in downward trend: price dove below 50-day moving average on January 28, 2026

ROKU moved below its 50-day moving average on January 28, 2026 date and that indicates a change from an upward trend to a downward trend. In of 41 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on January 12, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ROKU as a result. In of 94 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for ROKU turned negative on January 07, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 47 similar instances when the indicator turned negative. In of the 47 cases the stock turned lower in the days that followed. This puts the odds of success at .

The 10-day moving average for ROKU crossed bearishly below the 50-day moving average on January 29, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROKU declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

Bullish Trend Analysis

The RSI Indicator shows that the ticker has stayed in the oversold zone for 5 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where ROKU advanced for three days, in of 300 cases, the price rose further within the following month. The odds of a continued upward trend are .

ROKU may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In of 185 cases where ROKU Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. ROKU’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.831) is normal, around the industry mean (18.118). P/E Ratio (0.000) is within average values for comparable stocks, (72.400). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (13.325). Dividend Yield (0.000) settles around the average of (0.044) among similar stocks. P/S Ratio (2.820) is also within normal values, averaging (6.227).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ROKU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.

Notable companies

The most notable companies in this group are Netflix Inc. (NASDAQ:NFLX), Walt Disney Company (The) (NYSE:DIS), Roku (NASDAQ:ROKU), Paramount Skydance Corporation (NASDAQ:PSKY), iQIYI (NASDAQ:IQ), HUYA (NYSE:HUYA), AMC Entertainment Holdings (NYSE:AMC).

Industry description

Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.

Market Cap

The average market capitalization across the Movies/Entertainment Industry is 10.29B. The market cap for tickers in the group ranges from 134 to 347.06B. NFLX holds the highest valuation in this group at 347.06B. The lowest valued company is LRDG at 134.

High and low price notable news

The average weekly price growth across all stocks in the Movies/Entertainment Industry was -2%. For the same Industry, the average monthly price growth was -6%, and the average quarterly price growth was 4,435%. UMGP experienced the highest price growth at 54%, while ZNB experienced the biggest fall at -37%.

Volume

The average weekly volume growth across all stocks in the Movies/Entertainment Industry was 18%. For the same stocks of the Industry, the average monthly volume growth was 41% and the average quarterly volume growth was 9%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 62
Price Growth Rating: 64
SMR Rating: 81
Profit Risk Rating: 85
Seasonality Score: -14 (-100 ... +100)
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These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. ROKU showed earnings on October 30, 2025. You can read more about the earnings report here.
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a developer of applications for digital media

Industry MoviesEntertainment

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Fundamentals
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Industry
Electronics Or Appliances
Address
1155 Coleman Avenue
Phone
+1 408 556-9040
Employees
3150
Web
https://www.roku.com
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