Starbucks (SBUX, $71.50) revamps loyalty program to woo customers
American multi-national coffee giant, Starbucks, recently announced it is revamping its rewards program, a decision in-line with the company’s strategy to bring even more people into the program by offering more choice and by being more attractive.
Starting April 16th, the coffee company's rewards members would start earning reward points sooner and would also have more options when redeeming points. Presently, this program reward program would be applicable for its customers in the United States and Canada, and with time would be rolled out in other locations also.
The rewards program is not only expected to please the company's super-loyal customers, who account for nearly 40% of sales at U.S. stores. It is also expected to help the company learn more about their customers.
Currently, the rewards program gives its customers two points or stars for every dollar they spend. But a customer needs to hit 300 stars within one year in order to start qualifying for rewards. Once qualified for rewards, the customer can get a free drink or free food for every 125 stars. However, if the customer holds on to the points until they reach 250, they can redeem the points for two free drinks, two food items or one of each.
Under the new rewards system, customers would get different rewards for different amounts of stars, and it starts at a lower tier also. Members can cash-in 25 stars for an extra espresso shot, dairy substitute or another flavor pump. For 50, one can get coffee or tea or a bakery item, and so on.
According to the company’s chief marketing officer, Matthew Ryan, an enhanced flexibility would enable the company to serve more types of customers. Presently, Starbucks Loyalty Rewards program has ~16 million members and has seen 25% membership growth in the last two years.
SBUX in upward trend: price may ascend as a result of having broken its lower Bollinger Band on September 08, 2026
SBUX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 25 of 38 cases where SBUX's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 66%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator shows that the ticker has stayed in the oversold zone for 8 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 9 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.37% 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in 169 of 297 cases, the price rose further within the following month. The odds of a continued upward trend are 57%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on September 04, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SBUX as a result. In 50 of 86 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 58%.
The Moving Average Convergence Divergence Histogram (MACD) for SBUX turned negative on August 31, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 29 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 58%.
SBUX moved below its 50-day moving average on September 04, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for SBUX crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 65%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 57%.
The Aroon Indicator for SBUX entered a downward trend on September 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 11 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 21 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: SBUX's P/B Ratio (-20.594) is slightly lower than the industry average of (5.077). P/E Ratio (55.393) is within average values for comparable stocks, (37.686). Projected Growth (PEG Ratio) (1.134) is also within normal values, averaging (7.985). Dividend Yield (0.026) settles around the average of (0.020) among similar stocks. P/S Ratio (2.901) is also within normal values, averaging (2.618).
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a producer of coffee and tea
Industry Restaurants
Advertisement