Coty Inc.’s share prices slumped more than 22% on Wednesday as the makers of CoverGirl cosmetics were hit by an unparalleled supply chain disruption in two of its major markets, the U.S. and Europe, resulting into a steeper-than-expected decline in its first-quarter revenue and profit.
The multinational cosmetics and fragrance maker reported a decline of 9.2% in its first quarter sales to stand at $2.03 billion. The net loss for the quarter for Coty stood at $12.1 million compared to a loss of $19.7 million in the same period last year. However, excluding items, the company reported an adjusted profit of 11 cents a share for the quarter, beating analysts’ estimate of 7 cents a share. The company’s gross margin also took a hit during the quarter and stood at 60.2% after declining by 70 bps.
Grappling to digest the acquisition of a large portfolio of beauty brands from Procter & Gamble in 2016, the company first flagged the supply chain issue in August when it struggled with shortages of packaging products at its key suppliers. The problem was further aggravated by the Hurricane Florence which hindered shipping of products, especially the luxury fragrances unit to retailers in the quarter.
The supply chain fiasco has cost $60 million in the first quarter alone, way beyond Coty’s estimate of $50 million for the full year.
The 50-day moving average for COTY moved above the 200-day moving average on September 04, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where COTY's RSI Oscillator exited the oversold zone, 26 of 35 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.
The Momentum Indicator moved above the 0 level on October 01, 2026. You may want to consider a long position or call options on COTY as a result. In 64 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for COTY just turned positive on September 29, 2026. Looking at past instances where COTY's MACD turned positive, the stock continued to rise in 34 of 48 cases over the following month. The odds of a continued upward trend are 71%.
Following a +2.64% 3-day Advance, the price is estimated to grow further. Considering data from situations where COTY advanced for three days, in 196 of 280 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
COTY may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
COTY moved below its 50-day moving average on September 15, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for COTY crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 16 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 89%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where COTY declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
The Aroon Indicator for COTY entered a downward trend on September 24, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is 28 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. COTY’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 70 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.789) is normal, around the industry mean (18.044). P/E Ratio (37.145) is within average values for comparable stocks, (43.673). Projected Growth (PEG Ratio) (0.182) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.024) among similar stocks. P/S Ratio (0.397) is also within normal values, averaging (1.931).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 95 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. COTY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a maker of beauty products, fragrances, color cosmetics and skin care products
Industry HouseholdPersonalCare