The Trade Desk operates a self-service, cloud-based demand-side platform that helps agencies and brands plan, purchase, and analyze digital ad campaigns across connected TV, video, display, audio, and mobile channels. Founded in 2009 and based in Ventura, California, the company emphasizes its buy-side-only approach, which it says aligns incentives with advertisers by avoiding ownership of media inventory. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry. Revenue comes mainly from a share of ad spend processed on the platform, which creates operating leverage as volumes grow. Investors track TTD for its position in programmatic advertising, its work on the open internet, and projects like Unified ID 2.0, the Kokai AI platform, and the Ventura connected-TV system.
Over the past 30 days, TTD shares advanced approximately 25%, moving from a close near $12.08 early in October into the low-to-mid $15 area. That advance represented a clear recovery from the 52-week low of roughly $11.62 set in October and placed the stock near the upper end of its recent three-month range. The trailing quarter was more volatile. After the August earnings report prompted a drop from the high-teens into the $13–14 zone, the shares drifted lower through September and early October before finding support near $11.62. From mid-August levels, the net change is a low-double-digit gain, though most of it arrived in the late rally rather than a sustained climb. The stock still sits well below its late-2024 levels near $117.
The standout development was the early-November announcement that co-founder and former chief technology officer Dave Pickles would return to form and lead a new technology council. Pickles, who left the role in 2023, is expected to steer technology strategy and engineering priorities, with emphasis on agentic AI and advanced advertising workflows. The news suggested a renewed focus on product execution after a challenging period. Momentum also built from positioning ahead of the third-quarter earnings report. With expectations tempered after two softer quarters, any hint of stabilization carried extra weight, and the shares rose sharply on the final session of the period. The broader rebound from the October low and the stock’s compressed valuation added further support.
The broader quarterly picture reflected slowing growth and lowered expectations. Second-quarter revenue came in at $715 million, up only about 3% year over year, while adjusted earnings per share fell roughly 17%. Guidance for the third quarter pointed to revenue of at least $650 million, implying a decline of about 12% year over year, along with adjusted EBITDA near $160 million. That outlook triggered a sharp selloff. In September the company announced a restructuring that would cut the workforce by roughly 15%, aimed at sharpening focus and improving cost control. Competitive pressure from Amazon, Magnite, and AppLovin also weighed on sentiment. The Kokai Zuma update, which added agentic AI features and a simpler interface, provided a more positive angle but did not fully offset near-term softness in demand. The late recovery appears driven more by sentiment than by confirmed fundamental improvement.
Attention now turns to third-quarter results and, more importantly, updated guidance on whether revenue can stabilize relative to the previously signaled 12% year-over-year decline. Investors will watch client spending trends, performance in connected TV and audio, and progress in faster-growing international markets. Additional product updates around Kokai Zuma and agentic AI, the impact of the workforce reduction on margins, and ongoing competition with larger ad platforms will also matter. Macroeconomic pressures on advertising budgets, particularly in consumer-goods and automotive categories, remain a notable risk factor.
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The Moving Average Convergence Divergence (MACD) for TTD turned positive on October 09, 2026. Looking at past instances where TTD's MACD turned positive, the stock continued to rise in 36 of 47 cases over the following month. The odds of a continued upward trend are 77%.
The Momentum Indicator moved above the 0 level on November 09, 2026. You may want to consider a long position or call options on TTD as a result. In 59 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 69%.
TTD moved above its 50-day moving average on November 09, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +16.55% 3-day Advance, the price is estimated to grow further. Considering data from situations where TTD advanced for three days, in 220 of 296 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
The Aroon Indicator entered an Uptrend today. In 119 of 168 cases where TTD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 71%.
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 48 of 67 cases where TTD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 72%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where TTD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 81%.
TTD broke above its upper Bollinger Band on November 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.375) is normal, around the industry mean (-1.802). P/E Ratio (0.154) is within average values for comparable stocks, (21.593). Projected Growth (PEG Ratio) (0.886) is also within normal values, averaging (1.501). Dividend Yield (0.000) settles around the average of (0.084) among similar stocks. P/S Ratio (2.329) is also within normal values, averaging (1.860).
The Tickeron SMR rating for this company is 55 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating fairly steady price growth. TTD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 97 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. TTD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of online advertising exchange
Industry AdvertisingMarketingServices