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Nov 11, 2019
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Time for retailers to step in to the earnings confessional

Time for retailers to step in to the earnings confessional

Walmart (NYSE: WMT) is scheduled to report earnings before the open this Thursday, November 14 and that will kick off a stretch of big earnings reports from various retailers over a short period of time. Over the course of five trading days we will get reports from Walmart, Home Depot (NYSE: HD), Kohls (NYSE: KSS), TJX Companies (NYSE: TJX), Lowes (NYSE: LOW), and Target (NYSE: TGT).

The six stocks listed are from different segments of the retail industry, but we see in the table below that there are some really good fundamental and technical statistics for the group as a whole. This particular table shows the different categories from Investor's Business Daily and we see lots of green, or positive notations. Two stocks in particular have dark green notations across the board—Home Depot and TJX. The dark green notations mean that the company ranks in the top 20th percentile in that category.

We see that Lowes and Target are green across the board, but they both have SMR ratings that are B's and that is just a notch below the grades of Home Depot and TJX.

The only stock that has any below average ratings is Kohl with a composite reading of only 30 and a Relative Price Strength rating of 26, both in the 21 to 40 percentile range. Walmart has an average EPS rating and an average SMR rating.

The table of Tickeron's Fundamental indicators shows more strong fundamentals for the group, but is also highlights a few more areas of concern than what we saw in the IBD table. Once again we see that Home Depot's numbers are tagged with green highlights across the board, but in this case it is the only stock with such a distinction.

The valuation ratings for Lowes and TJX are concerns, the Profit vs. Risk rating for Kohls is a concern, and Walmart's P/E Growth rating is a concern. The SMR rating from Tickeron for Walmart is also a concern.

Target shows pretty solid results across the board with only its SMR rating being average.

Finally, we have the sentiment table for these six retailers and what we see is that Kohls shows the most pessimism with both the analysts' ratings and the short interest ratio showing more bearish sentiment than the average stock. The most surprising item in the sentiment table is the fact that the analysts' ratings for Home Depot are below average. The overall buy percentage is at 57.6% while the average buy percentage falls in the 65% to 75% range.

The only areas where the sentiment is below average are the short interest ratios for Lowes and Target, but those indicators are only slightly below average.

Overall I would say that the fundamental picture looks pretty strong for the retail sector. The consumer has been the backbone of the economy in the last few years. Corporate spending has been declining in recent years and it has been the consumer that has kept the expansion going.

In addition to all of the earnings reports due out in the next week or so, the Retail Sales report for October is due out on November 15. The September report came in weaker than expected, so investors will be watching the October report a little more closely.

As for the retailers mentioned in this article, Home Depot looks to be on the most solid footing as we head into the reporting period.

Related Ticker: HD

Contributor

Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.


HD's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for HD turned positive on October 07, 2026. Looking at past instances where HD's MACD turned positive, the stock continued to rise in 30 of 46 cases over the following month. The odds of a continued upward trend are 65%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on HD as a result. In 45 of 73 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.

HD moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +1.77% 3-day Advance, the price is estimated to grow further. Considering data from situations where HD advanced for three days, in 195 of 310 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.

Bearish Trend Analysis

The 10-day RSI Indicator for HD moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 37 similar instances where the indicator moved out of overbought territory. In 19 of the 37 cases, the stock moved lower in the following days. This puts the odds of a move lower at 51%.

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 9 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 59%.

HD broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for HD entered a downward trend on October 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 14 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 52 (best 1 - 100 worst), indicating steady price growth. HD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 60 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 90 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.

The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: HD's P/B Ratio (19.203) is slightly higher than the industry average of (1.615). P/E Ratio (22.350) is within average values for comparable stocks, (14.574). HD's Projected Growth (PEG Ratio) (2.446) is slightly higher than the industry average of (1.177). Dividend Yield (0.029) settles around the average of (0.221) among similar stocks. HD's P/S Ratio (1.781) is slightly higher than the industry average of (0.937).

Notable companies

The most notable companies in this group are Home Depot (NYSE:HD), Lowe's Companies (NYSE:LOW).

Industry description

The home improvement chains industry sells home improvement merchandise and do-it-yourself repair and building goods. Customers include individual contractors or construction managers on one hand; on the other hand, there are retail consumers who’d either buy raw materials/items from the store to do a project on their own, or pay extra for installation services. Products sold include fencing supplies, lumber materials, hardware, lighting fixtures, plumbing supplies, home decor items, bathroom remodel items, roofing materials, tools and wallboard to name a few. The Home Depot Inc., Lowe’s Companies, Inc. and Floor & Decor Holdings, Inc. are some of the biggest home improvement retailing companies in the U.S. Allowing all types of customers the flexibility to choose or buy products both offline and online and then having the products shipped to the respective sites/homes are some of the potential drivers of a home improvement chain’s popularity. Many big-box home improvement chains are looking to expand their overseas presence. Supply-chain efficiency and distribution management are some of the key ingredients to grow/make profit in this industry.

Market Cap

The average market capitalization across the Home Improvement Chains Industry is 87.23B. The market cap for tickers in the group ranges from 23.04M to 319.09B. HD holds the highest valuation in this group at 319.09B. The lowest valued company is LIVE at 23.04M.

High and low price notable news

The average weekly price growth across all stocks in the Home Improvement Chains Industry was 4%. For the same Industry, the average monthly price growth was 4%, and the average quarterly price growth was -4%. FND experienced the highest price growth at 6%, while LIVE experienced the biggest fall at -2%.

Volume

The average weekly volume growth across all stocks in the Home Improvement Chains Industry was -29%. For the same stocks of the Industry, the average monthly volume growth was -4% and the average quarterly volume growth was 38%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 65
Price Growth Rating: 57
SMR Rating: 52
Profit Risk Rating: 93
Seasonality Score: 32 (-100 ... +100)
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General Information

a retailer of assortment of building materials and home improvement products

Industry HomeImprovementChains

Industry
Home Improvement Chains
Address
2455 Paces Ferry Road
Phone
+1 770 433-8211
Employees
472400
Web
https://www.homedepot.com
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Time for retailers to step in to the earnings confessional