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Vitalii Liubimov's Avatar
published in Blogs
Jan 24, 2019

Under Armour Hitting Potential Resistance at its 50-Day Moving Average

Apparel and footwear manufacturer Under Armour (NYSE: UA) has jumped sharply over the past month, gaining over 20% since hitting its recent low on December 24. While the rally was welcomed by investors after the stock dropped almost 33% from December 6 through that low.

The rally could run in to some problems in the coming days as the stock has caught up to its 50-day moving average. The stock moved slightly above the trend line on Tuesday, but ended up closing below it. The stock fell on Wednesday and it looks like it could move lower in the coming weeks.

Under Armour had reached overbought territory based on the daily stochastic readings and the indicators made a bearish crossover on Wednesday which could also spell bad news for the stock in the days ahead.

From a fundamental perspective, Under Armour has been underperforming its peers in recent years. The company has seen its earnings decline by an average of 39% per year over the last three years. Sales have increased at a rate of 10% per year over that same period.

The management efficiency measures are below average for Under Armour as well. The return on equity stands at 4.2% and the profit margin is only 2.3%.

Looking at the Tickeron A.I. Trend Predictions for Under Armour, the results show an 87% probability of a drop of at least 4% in the next month.

Related Ticker: UA

UA in +3.02% Uptrend, rising for three consecutive days on November 28, 2025

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where UA advanced for three days, in of 286 cases, the price rose further within the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where UA's RSI Indicator exited the oversold zone, of 38 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on December 01, 2025. You may want to consider a long position or call options on UA as a result. In of 79 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for UA just turned positive on November 25, 2025. Looking at past instances where UA's MACD turned positive, the stock continued to rise in of 49 cases over the following month. The odds of a continued upward trend are .

UA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where UA declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for UA entered a downward trend on December 01, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. UA’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.000) is normal, around the industry mean (4.868). P/E Ratio (20.045) is within average values for comparable stocks, (28.609). Projected Growth (PEG Ratio) (1.738) is also within normal values, averaging (1.696). UA has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.034). P/S Ratio (0.372) is also within normal values, averaging (1.218).

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 81, placing this stock worse than average.

Notable companies

The most notable companies in this group are VF Corp (NYSE:VFC), Canada Goose Holdings (NYSE:GOOS), G-III Apparel Group Ltd (NASDAQ:GIII), Lakeland Industries (NASDAQ:LAKE).

Industry description

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

Market Cap

The average market capitalization across the Apparel/Footwear Industry is 4.11B. The market cap for tickers in the group ranges from 1.66K to 29.04B. HNNMY holds the highest valuation in this group at 29.04B. The lowest valued company is SQBGQ at 1.66K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Industry was 3%. For the same Industry, the average monthly price growth was 3%, and the average quarterly price growth was 10%. JL experienced the highest price growth at 19%, while CDGXF experienced the biggest fall at -20%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Industry was 221%. For the same stocks of the Industry, the average monthly volume growth was 271% and the average quarterly volume growth was 367%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 48
P/E Growth Rating: 51
Price Growth Rating: 56
SMR Rating: 58
Profit Risk Rating: 81
Seasonality Score: 19 (-100 ... +100)
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published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. UA showed earnings on November 06, 2025. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a designer of branded performance products for men, women and youth

Industry ApparelFootwear

Profile
Fundamentals
Details
Industry
Apparel Or Footwear
Address
1020 Hull Street
Phone
+1 410 468-2512
Employees
15000
Web
https://www.underarmour.com
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