Unilever shares climbed higher on Wednesday, after the consumer goods company announced that it won't increase its offer for the consumer healthcare division of GlaxoSmithKline above £50 billion.
GSK's health products business owns brands such as Panadol, Sensodyne toothpaste, and Centrum vitamins.
According to GSK, Unilever's bid valued at around $68 billion has "fundamentally undervalued" the division. GSK was reportedly wants an offer in the region of £60 billion following the addition of brands from Novartis in 2015 and Pfizer in 2019.
"The acquisition would create scale and a growth platform for the combined portfolio in the US, China and India, with further opportunities in other emerging markets," Unilever said, emphasizing on synergies in the oral care and vitamin supplements business.