Weight Watchers International Inc.’s subscription growth slowed in Q2 2018.
Subscriber growth in the quarter was 27.6%, less than the prior quarter’s 28.6% growth. This happened even as the fitness/weight management company tried new marketing strategies – such as collaborations with celebrities DJ Khalid, Kevin Smith and Chef Eric Greenspan, and aimed to expand its reach among the youth. Nevertheless, the firm had an 18% increase in revenue from a year ago, while gross margins rose 430 basis points.
Weight Watchers reportedly wants to focus on short video ads on social networking platforms as its next marketing move.