GET DAILY SIGNALSWhy Is SiteOne Landscape Supply (SITE) Stock Down -11% Today?
Key Takeaways
- Shares of SiteOne Landscape Supply (SITE) are down approximately 11% on Wednesday, trading near $127 after closing at $142.84 on April 28, following a pre-market Q1 2026 earnings report that missed on both the top and bottom lines
- Primary catalyst: Adjusted EPS came in at a loss of $0.60 per share, versus the consensus estimate of a $0.45 loss — a 33.33% negative earnings surprise
- Revenue of $940.1 million was 5.18% below the FactSet consensus estimate of $982.3 million, and showed virtually zero year-over-year growth compared to $939.4 million in Q1 2025
- Secondary driver: Bank of America had already reduced its price target on SITE from $182 to $167 on April 20, signaling growing analyst caution ahead of the print
- The broader industrials and building materials sector faces ongoing macro pressure from elevated interest rates constraining residential and commercial landscaping project demand
- Traders are watching for any updated full-year guidance and whether management signals improving organic sales trends in Q2 and into peak landscaping season
Opening Summary
SiteOne Landscape Supply, Inc. (SITE) is the largest and only national full-product-line wholesale distributor of landscape supplies in the United States and Canada, serving professional landscapers, contractors, golf courses, and other outdoor space specialists through a broad branch network. Shares declined approximately 11% on Wednesday, April 29, trading near $127 after a prior close of $142.84, as the company reported Q1 2026 results before the market open that missed Wall Street expectations on both earnings and revenue. The double miss — compounded by flat year-over-year top-line growth — triggered a sharp earnings-driven selloff in a stock that had already been under pressure in 2026.
Q1 2026 Earnings Miss: Loss Wider Than Expected
SiteOne's Q1 2026 adjusted EPS came in at a loss of $0.60 per share, materially worse than the consensus estimate of a $0.45 loss, representing a negative earnings surprise of 33.33%. While the Q1 period is seasonally weak for the company — reflecting the early stage of the annual landscaping cycle — the magnitude of the miss stood out, as the comparable Q1 2025 loss was $0.61 per share, meaning the year-over-year improvement was essentially negligible. Net loss attributable to SiteOne for Q1 2026 was $26.6 million, a modest improvement from $27.3 million in the prior-year period, but the headline EPS miss relative to expectations dominated the market reaction.
Revenue Shortfall: Flat Growth Disappoints
SiteOne posted Q1 2026 net sales of $940.1 million, missing the FactSet consensus of $982.3 million by $42.2 million, or 5.18%. The most unsettling element of the revenue result was not its absolute level but what it implies about underlying demand: the figure was virtually unchanged from Q1 2025's $939.4 million, representing near-zero organic growth in a quarter that analysts had expected to show meaningful sequential and year-over-year improvement. Adjusted EBITDA improved 14% to $25.5 million from $22.4 million in Q1 2025, and EBITDA margin expanded 30 basis points to 2.7%, but these modest operational improvements were insufficient to counterbalance the top-line shortfall in investor sentiment.
Analyst Pressure and Pre-Earnings Caution
The earnings-day selloff in SITE did not emerge in a vacuum. Bank of America had already lowered its price target on the stock from $182 to $167 on April 20 — nine days before the Q1 print — signaling that at least one major sell-side firm had growing reservations about the company's near-term trajectory. The reduction in price targets ahead of the earnings event created an environment where the bar for a positive surprise was effectively lower, yet the company still missed by a wide margin, exacerbating selling pressure on the day of the report. SITE has now topped consensus revenue estimates just once in the last four quarters, a trend that further undermines investor confidence in the company's growth execution.
Market Context and Trading Activity
Wednesday's SITE decline was sharply company-specific, with broader industrials sector ETFs and the general market not experiencing comparable losses. Volume surged well above the stock's average daily pace as pre-market selling following the morning earnings release carried into the regular session, consistent with broad institutional repositioning around a significant EPS miss. The Q1 2026 report is particularly consequential for SITE because Q1 sets the tone entering what is typically the company's most important revenue period — the spring and summer landscaping season — meaning any demand softness in the early quarter raises concerns about peak-season execution. With the stock now trading well below its prior 52-week range, technical support levels established over the last year have been materially breached.
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What Comes Next for SITE
The most immediate focus for SITE is whether management updates or maintains its full-year 2026 guidance following the Q1 miss, and what tone the earnings call commentary takes regarding Q2 demand trends entering the critical peak landscaping season. Analysts will be particularly attentive to organic daily sales growth trends and any color around whether the revenue shortfall reflects a timing issue or a more structural slowdown in professional landscaping activity. The macro backdrop — elevated mortgage rates suppressing residential construction and renovation activity, and tariff-related cost uncertainty for imported landscape materials — remains a persistent headwind that the company has limited ability to control. Any formal guidance revision, whether upward or downward, will be closely scrutinized against the current analyst consensus that has already been weakening. With SITE now trading significantly below sell-side price targets, the stock's near-term trajectory hinges heavily on whether Q2 data can restore confidence in the company's full-year earnings power.
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Financial writer and active order flow futures trader with a focus on fundamental analysis, macroeconomic factors, and equity research. I make in-depth blogs on stocks and ETFs, bridging the gap between raw market data and real-world trading decisions.
SITE in upward trend: price rose above 50-day moving average on October 15, 2026
SITE moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend. In 38 of 50 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 76%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on SITE as a result. In 46 of 75 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 61%.
The Moving Average Convergence Divergence (MACD) for SITE just turned positive on October 13, 2026. Looking at past instances where SITE's MACD turned positive, the stock continued to rise in 35 of 50 cases over the following month. The odds of a continued upward trend are 70%.
The 10-day moving average for SITE crossed bullishly above the 50-day moving average on October 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 65%.
Following a +6.82% 3-day Advance, the price is estimated to grow further. Considering data from situations where SITE advanced for three days, in 188 of 272 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SITE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
SITE broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for SITE entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 56 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.669) is normal, around the industry mean (4.036). P/E Ratio (28.109) is within average values for comparable stocks, (0.809). Projected Growth (PEG Ratio) (0.490) is also within normal values, averaging (2.538). Dividend Yield (0.000) settles around the average of (0.491) among similar stocks. P/S Ratio (0.829) is also within normal values, averaging (3.013).
The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating fairly steady price growth. SITE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 71 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 83 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SITE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 67, placing this stock worse than average.
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General Information
a distributer of commercial and residential landscape supplies
Industry ElectronicsDistributors
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