New Age Beverages wants to launch CBD-infused drinks.
The beverage company recently hinted at its interest in the marijuana component that does not cause users to get high. CEO Brent Willis told CNN that the company is already in talks with many retailers about selling its potential line of CBD-mixed waters, teas and other drinks.
The implementation and success of the plan could also hinge on whether the Congress would pass the Farm Bill, which would make it legal to produce hemp and potentially make way for more production of drinks containing cannabidiol, or CBD.
Several beverage makers in recent times have either expressed interest or already have actively ventured into the cannabis space. This year, Constellation Brands announced that it’s doubling down its stake in cannabis company Canopy Growth, to have a 38% ownership. Meanwhile, Heineken’s beer brand Lagunitas launched a cannabis-infused sparkling water in California. Pepsi has expressed its interest in the CBD space. There were also rumors of Coke eyeing a stake in Canadian cannabis company Aurora, but these were recently refuted by CEO James Quincey.
New Age Beverages is keen on healthy offerings of CBD-infused beverages which will not have any adverse psychoactive properties. "We want to focus purely on healthy drinks," CEO Wills said(as reported by CNN).