Williams-Sonoma got their price target hikes, following higher-than-expected same-store sales growth amid covid-19 crisis.
The retailer of home furnishings and kitchenware reported same-store sales growth of +2.6% in the first quarter, crushing analysts’ anticipation of a - 11.5% decline.
Comparable sales in the e-commerce segment increased +31%.
Wedbush analyst Seth Basham affirmed his outperform rating, and boosted his price target to $90 from $80. Basham cited the company’s beating of expectations for first-quarter 2020. He also mentioned that consumers have been shifting their spending online, and also shifting spending to their homes as they reduce travel and entertainment.
RBC Capital analyst Scot Ciccarelli hiked the price target on Williams-Sonoma to $76 from $70, and said that the first-quarter earnings beat was supported by "home-centric purchases," and e-commerce generating an even bigger sales growth than expected. But Ciccarelli also warned that discretionary big-ticket spending could be at risk for the foreseeable future.
Tickeron's A.I.-powered scorecard rates Williams-Sonoma as a STRONG BUY.
Current price $83.49 is above $74.73 the highest resistance line found by A.I. Throughout the month of 04/27/20 - 05/28/20, the price experienced a +19% Uptrend. During the week of 05/20/20 - 05/28/20, the stock enjoyed a +10% Uptrend growth.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) just turned positive. Considering data from situations where WSM's MACD histogram became positive, in 33 of 54 cases, the price rose further within the following month. The odds of a continued Uptrend are 61%.
The 10-day Moving Average for this ticker crossed above its 50-day Moving Average on April 27, 2020, which can be construed as a buy signal, indicating that the trend is shifting higher. In 10 of 20 similar cases where WSM's 10-day Moving Average crossed above its 50-day Moving Average, the price rose further within the following month. The odds of a continued Uptrend are 50%.
The Aroon Indicator entered an Uptrend today. In 110 of 211 similar cases where WSM Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 52%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The higher Bollinger Band was broken -- a price fall is expected as the ticker heads toward the middle band, which invites the trader to consider selling or shorting the ticker, or exploring put options. In 24 of 34 cases where WSM's price broke its higher Bollinger Band, its price dropped further during the following month. The odds of a continued Downtrend are 71%
Fundamental Analysis (Ratings)
Tickeron has a positive outlook on this ticker and predicts a further increase by more than 4.00% within the next month with a likelihood of 72%. During the last month, the daily ratio of advancing to declining volumes was 1.48 to 1.
The Tickeron PE Growth Rating for this company is 23 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 30 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating steady price growth. WSM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.56) is normal, around the industry mean (8.85). P/E Ratio (16.25) is within average values for comparable stocks, (47.03). Projected Growth (PEG Ratio) (1.47) is also within normal values, averaging (1.45). Dividend Yield (2.74) settles around the average of (1.30) among similar stocks. P/S Ratio (0.94) is also within normal values, averaging (0.66).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 90 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WSM’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
The 10-day moving average for WSM crossed bearishly below the 50-day moving average on March 06, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on February 23, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on WSM as a result. In of 86 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for WSM turned negative on February 11, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 52 similar instances when the indicator turned negative. In of the 52 cases the stock turned lower in the days that followed. This puts the odds of success at .
WSM moved below its 50-day moving average on March 02, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WSM declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The RSI Indicator entered the oversold zone -- be on the watch for WSM's price rising or consolidating in the future. That's also the time to consider buying the stock or exploring call options.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 4 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where WSM advanced for three days, in of 323 cases, the price rose further within the following month. The odds of a continued upward trend are .
WSM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 238 cases where WSM Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. WSM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (10.764) is normal, around the industry mean (14.458). P/E Ratio (20.564) is within average values for comparable stocks, (42.420). Projected Growth (PEG Ratio) (2.365) is also within normal values, averaging (3.195). Dividend Yield (0.014) settles around the average of (0.039) among similar stocks. P/S Ratio (2.927) is also within normal values, averaging (4.900).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a multi-channel specialty retailer
Industry SpecialtyStores