Yum! Brands (YUM, $116.56) to serve Beyond Meat's (BYND, $152.54) meatless food at KFC in a test
Kentucky Fried Chicken in Atlanta could soon be serving Beyond Meat's plant-based fried chicken.
YUM! Brands will be testing out the meatless variety at a KFC outlet in Atlanta on Aug. 27. KFC would be the first national U.S. fast-food chain to introduce a Beyond chicken item. Beyond Fried Chicken will be available in nuggets at prices between $1.99 and $8.49 and boneless wings for between $6 and $12 (depending on the number of pieces), at the Cobb Parkway KFC in Atlanta in the test.
In May, Kevin Hochman, who heads KFC’s U.S. division, had said that the restaurant-chain did not have plans to test vegan options, but that he had meetings scheduled with some major suppliers to learn more about meatless meats.
Amidst the soaring popularity of its plant-based meat products, Beyond Meat has registered a +123% gain in its stock price since the shares’ IPO in May.
YUM's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for YUM turned positive on June 09, 2026. Looking at past instances where YUM's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on June 11, 2026. You may want to consider a long position or call options on YUM as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where YUM advanced for three days, in of 325 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 63 cases where YUM's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
YUM moved below its 50-day moving average on June 17, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YUM declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
YUM broke above its upper Bollinger Band on June 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for YUM entered a downward trend on June 10, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (5.970). P/E Ratio (24.515) is within average values for comparable stocks, (41.115). Projected Growth (PEG Ratio) (1.883) is also within normal values, averaging (1.740). Dividend Yield (0.019) settles around the average of (0.028) among similar stocks. YUM's P/S Ratio (5.020) is slightly higher than the industry average of (2.035).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. YUM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
a company that owns and franchises quick-service restaurants
Industry Restaurants
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