Advertisement
ASAN vs NOW
Which Stock Would AI Choose? Asana (ASAN) vs. ServiceNow (NOW) Stock Comparison
Key Takeaways
- ASAN is a small-cap work management platform trading well below its 52-week high, while NOW is a large-cap enterprise workflow leader that has rallied sharply off its April low.
- Both companies are repositioning around artificial intelligence, but NOW has crossed $1 billion in AI annual contract value, while ASAN is still in earlier-stage AI monetization.
- NOW generates substantial GAAP profits and roughly 24% revenue growth; ASAN is smaller, growing near 10%, and still reports losses on a GAAP basis.
- Market sentiment is markedly stronger for NOW, which holds a "Strong Buy" consensus and rising price targets, versus a "Hold" consensus for ASAN.
- The two stocks represent contrasting risk profiles: ASAN carries high short interest and volatility, while NOW offers scale, profitability, and institutional backing.
- For deeper coverage, explore ASAN Major News and ASAN Today's Price Move, as well as NOW Major News and NOW Today's Price Move.
- Discover how automated strategies are positioning across these and thousands of other tickers by exploring Trending AI Robots.
Introduction
Asana and ServiceNow both sell cloud software that helps organizations coordinate work, yet they operate at opposite ends of the enterprise-software spectrum. ASAN is a roughly $2.5 billion market-cap work management platform focused on project tracking and team collaboration, while NOW is a more than $160 billion digital-workflow and IT service management (ITSM) leader serving roughly 85% of the Fortune 500. This stock comparison is most relevant to investors weighing a higher-risk, higher-volatility AI turnaround story against an established, profitable compounder. Understanding their relative performance, market positioning, and AI-driven growth trajectories helps traders assess where risk and reward currently diverge most sharply.
ASAN Overview and Recent Performance
Asana operates a work management platform that helps teams plan projects, set goals, and automate workflows. In recent quarters the company has leaned into an "Agentic Enterprise" narrative, promoting AI Studio and AI Teammates, which management reports now contribute roughly 25% of net new annual recurring revenue (ARR). This AI push has coincided with a shift toward consumption-based pricing and a transition away from purely seat-based revenue.
Despite this repositioning, ASAN has experienced mixed market reactions. Revenue has been growing near 10% year over year, with a net revenue retention rate around 97%, but shares have been volatile, trading in a wide 52-week range and down sharply on a trailing one-year basis even as they rebounded strongly over the most recent three months. Elevated short interest—roughly one-fifth of the float—reflects persistent skepticism, while recent analyst actions have included both upgrades and price-target reductions, underscoring divided sentiment around the company's profitability timeline and product-led growth headwinds.
NOW Overview and Recent Performance
ServiceNow provides a cloud platform for digital workflows, anchored in IT service management and expanded across customer service, employee experience, security, and now agentic AI. The company's scale and installed base are considerable, with more than 8,800 enterprise accounts and a renewal rate near 98%. In its most recent quarter, revenue rose about 24% year over year to nearly $4 billion, and AI annual contract value (ACV) surpassed $1 billion.
After a sharp early-year drawdown tied to broader software-sector fears—sometimes called a "SaaSpocalypse"—NOW has staged a pronounced recovery, recently trading near its highest levels since late 2025 and forming a bullish golden cross pattern on its chart. Multiple Wall Street firms have raised price targets in recent weeks, citing stable IT spending and AI monetization potential, though some partners have flagged friction around integrated AI pricing. The next earnings release and forward guidance represent the near-term catalyst investors are watching most closely.
Trending AI Robots
Tickeron's Trending AI Robots page is a curated hub where the platform highlights the AI trading bots best suited to current market conditions. Tickeron maintains hundreds of AI trading bots spanning thousands of tickers, each with distinct trading styles, strategies, timeframes, performance histories, and statistics. Rather than surfacing the entire catalog, the Trending section narrows the field to the most relevant and highest-performing automated strategies for the prevailing market environment, helping traders filter through a broad universe of options efficiently. If you are interested in how systematic, AI-driven approaches are currently positioning across names like those in this stock comparison, explore the Trending AI Robots page.
Head-to-Head Comparison
The most fundamental contrast is scale and maturity. NOW is a profitable, cash-generative enterprise giant with recurring subscription revenue and a forward operating margin around 31%, whereas ASAN is a smaller growth company that remains GAAP-loss-making and is still proving the durability of its AI monetization shift. Growth drivers differ accordingly: NOW is expanding wallet share through multi-product cross-selling, cybersecurity acquisitions, and agentic AI, while ASAN is betting on a consumption-based, agentic work management platform to reaccelerate retention and expansion.
Risk factors also diverge. ASAN faces high short interest, beta above 2.0, and sensitivity to product-led growth softness, making it prone to sharp price swings on any guidance miss. NOW contends with premium valuation, intensifying competition from Microsoft, Oracle, and Salesforce, and near-term margin pressure from AI infrastructure costs and acquisition integration. On sector exposure, both are enterprise-software plays, but NOW offers broader diversification across workflow domains and a rising defense-and-government footprint, whereas ASAN remains concentrated in work management.
Tickeron AI Verdict
Based on observable factors such as trend consistency, scale, profitability, and momentum, Tickeron's AI would likely favor NOW over ASAN in the current environment. NOW demonstrates a more stable, sustained uptrend, stronger earnings fundamentals, a "Strong Buy" consensus, and clear AI-driven catalysts already translating into more than $1 billion in AI ACV. By contrast, ASAN shows a more volatile, uncertain path with elevated short interest and a consensus that remains on the sidelines. That said, ASAN's lower market capitalization and turnaround potential could present higher-percentage upside if its AI strategy accelerates, a scenario the AI framework would assess probabilistically rather than as a certainty.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a Buy and NOW is a StrongBuy.
ASAN in upward trend: price may jump up because it broke its lower Bollinger Band on November 09, 2026
ASAN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 32 of 37 cases where ASAN's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 86%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
The 10-day moving average for ASAN crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 16 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 76%.
Following a +5.24% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASAN advanced for three days, in 213 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
The Aroon Indicator entered an Uptrend today. In 131 of 171 cases where ASAN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 77%.
Bearish Trend Analysis
The 10-day RSI Indicator for ASAN moved out of overbought territory on October 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 23 similar instances where the indicator moved out of overbought territory. In 23 of the 23 cases, the stock moved lower in the following days. This puts the odds of a move lower at 90%.
The Momentum Indicator moved below the 0 level on November 05, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ASAN as a result. In 64 of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 80%.
The Moving Average Convergence Divergence Histogram (MACD) for ASAN turned negative on November 03, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 37 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 84%.
ASAN moved below its 50-day moving average on November 10, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASAN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 85%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. ASAN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 58 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (23.287) is normal, around the industry mean (-1.906). P/E Ratio (-16.323) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (2.753) is also within normal values, averaging (70.383).
The Tickeron PE Growth Rating for this company is 90 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASAN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
NOW in upward trend: price may ascend as a result of having broken its lower Bollinger Band on October 29, 2026
NOW may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 41 of 48 cases where NOW's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 85%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator shows that the ticker has stayed in the oversold zone for 8 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.84% 3-day Advance, the price is estimated to grow further. Considering data from situations where NOW advanced for three days, in 238 of 336 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 164 of 216 cases where NOW Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 76%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on NOW as a result. In 62 of 90 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 69%.
The Moving Average Convergence Divergence Histogram (MACD) for NOW turned negative on October 29, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 54 similar instances when the indicator turned negative. In 39 of the 54 cases the stock turned lower in the days that followed. This puts the odds of success at 72%.
NOW moved below its 50-day moving average on October 29, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for NOW crossed bearishly below the 50-day moving average on November 03, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 61%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NOW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
Fundamental Analysis (Ratings)
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 64 (best 1 - 100 worst), indicating fairly steady price growth. NOW’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 90 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.423) is normal, around the industry mean (-1.906). P/E Ratio (63.335) is within average values for comparable stocks, (9.554). Projected Growth (PEG Ratio) (0.947) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.069) among similar stocks. P/S Ratio (9.891) is also within normal values, averaging (70.383).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NOW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ASAN | NOW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 61 | 62 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 58 Fair valued | 90 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 98 | 59 | |
PRICE GROWTH RATING 1..100 | 42 | 64 | |
P/E GROWTH RATING 1..100 | 90 | 86 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (58) in the null industry is in the same range as NOW (90) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to NOW’s over the last 12 months.
ASAN's Profit vs Risk Rating (100) in the null industry is in the same range as NOW (100) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to NOW’s over the last 12 months.
NOW's SMR Rating (59) in the Information Technology Services industry is somewhat better than the same rating for ASAN (98) in the null industry. This means that NOW’s stock grew somewhat faster than ASAN’s over the last 12 months.
ASAN's Price Growth Rating (42) in the null industry is in the same range as NOW (64) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to NOW’s over the last 12 months.
NOW's P/E Growth Rating (86) in the Information Technology Services industry is in the same range as ASAN (90) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
| ASAN | NOW | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 90% | 2 days ago 79% |
| Stochastic ODDS (%) | 2 days ago 83% | 2 days ago 81% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 69% |
| MACD ODDS (%) | 2 days ago 84% | 2 days ago 72% |
| TrendWeek ODDS (%) | 2 days ago 84% | 2 days ago 71% |
| TrendMonth ODDS (%) | 2 days ago 84% | 2 days ago 76% |
| Advances ODDS (%) | 8 days ago 76% | 9 days ago 71% |
| Declines ODDS (%) | 2 days ago 85% | 6 days ago 70% |
| BollingerBands ODDS (%) | 2 days ago 86% | 2 days ago 85% |
| Aroon ODDS (%) | 2 days ago 77% | 2 days ago 76% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while NOW’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 5 TA indicator(s) are bullish while NOW’s TA Score has 5 bullish TA indicator(s).
- ASAN’s TA Score: 5 bullish, 5 bearish.
- NOW’s TA Score: 5 bullish, 5 bearish.
Price Growth
ASAN (@Packaged Software) experienced а -13.99% price change this week, while NOW (@Packaged Software) price change was -8.75% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.44%. For the same industry, the average monthly price growth was -3.86%, and the average quarterly price growth was +4.03%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 01, 2026.
NOW is expected to report earnings on Jan 27, 2027.
Industries' Descriptions
@Packaged Software (-2.44% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
Advertisement
ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | -4.29% | ||
| WDAY - ASAN | 75% Closely correlated | -0.69% | ||
| FRSH - ASAN | 75% Closely correlated | -1.08% | ||
| TEAM - ASAN | 75% Closely correlated | -4.07% | ||
| HUBS - ASAN | 73% Closely correlated | -4.34% | ||
| DOCU - ASAN | 72% Closely correlated | -0.12% | ||
More | ||||
NOW and
Correlation & Price change
A.I.dvisor indicates that over the last year, NOW has been closely correlated with TEAM. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then TEAM could also see price increases.
| Ticker / NAME | Correlation To NOW | 1D Price Change % | ||
|---|---|---|---|---|
| NOW | 100% | -3.07% | ||
| TEAM - NOW | 73% Closely correlated | -4.07% | ||
| CRM - NOW | 73% Closely correlated | -0.68% | ||
| CRWD - NOW | 68% Closely correlated | -1.23% | ||
| MSFT - NOW | 67% Closely correlated | -2.20% | ||
| ASAN - NOW | 66% Closely correlated | -4.29% | ||
More | ||||