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ASAN vs NOW
Which Stock Would AI Choose? Asana (ASAN) vs. ServiceNow (NOW) Stock Comparison
Key Takeaways
- Asana (ASAN) reported Q2 fiscal 2027 revenue of $216.4 million, up 10% year over year, with non-GAAP operating margin expansion, while raising full-year sales guidance.
- ServiceNow (NOW) demonstrated stronger subscription revenue growth near 23% in constant currency in recent quarters, with AI-related annual contract value surpassing $1 billion.
- ASAN shares have traded lower in recent weeks following earnings, reflecting a market capitalization near $2.2 billion and ongoing GAAP unprofitability despite margin improvements.
- NOW maintains a significantly larger scale with market capitalization around $140 billion, consistent analyst support, and recent outperformance tied to enterprise AI adoption.
- Both companies emphasize AI-driven workflow solutions, but NOW benefits from broader enterprise exposure and more established recurring revenue streams compared to ASAN’s focus on work management platforms.
- Relative momentum favors NOW in recent market activity amid rotations toward AI software, while ASAN shows higher volatility and sensitivity to quarterly results.
Introduction
Investors and traders seeking exposure to enterprise software often compare companies like Asana (ASAN) and ServiceNow (NOW) due to their overlapping focus on workflow automation and artificial intelligence integration. This comparison highlights differences in scale, financial profiles, and recent market positioning that may appeal to those evaluating growth-oriented technology stocks within the broader SaaS sector. The analysis draws on verifiable developments from recent market activity to provide context for relative performance and business fundamentals.
ASAN Overview and Recent Performance
Asana (ASAN) operates a work management platform designed for teams to coordinate tasks and projects, with increasing emphasis on AI features such as Agentic Work Management and AI Teammates. In its second quarter of fiscal 2027, the company reported revenue of $216.4 million, representing 10% year-over-year growth that exceeded guidance, alongside non-GAAP operating income of $21.8 million. Core customer growth reached 7% year over year. Following the September 3 earnings release, shares experienced downward pressure in subsequent trading sessions, consistent with broader volatility observed over recent weeks. Market capitalization stands near $2.2 billion, with the stock reflecting a 1-year decline amid ongoing GAAP operating losses that have narrowed. Sentiment has been influenced by AI product launches and guidance adjustments, though revenue expansion remains modest relative to larger peers.
NOW Overview and Recent Performance
ServiceNow (NOW) provides cloud-based platforms for enterprise workflow management across IT, security, human resources, and customer service functions. Recent quarterly results showed subscription revenue growth of approximately 23% in constant currency, supported by AI product adoption that pushed annual contract value beyond $1 billion. The company maintains strong profitability metrics and has seen analyst price target increases. Shares around $135–136 in mid-September trading reflected resilience amid sector rotations favoring software over hardware in recent periods, with 3-month gains noted in market commentary. Market capitalization approximates $140 billion, positioning NOW as a larger, more established player with diversified revenue and positive operating margins. Performance in recent market activity has benefited from sustained enterprise demand and AI monetization progress.
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Head-to-Head Comparison
Asana (ASAN) and ServiceNow (NOW) both target enterprise productivity through digital platforms, yet differ markedly in business model and positioning. NOW operates at greater scale with subscription-based recurring revenue exceeding $14 billion annually on a trailing basis and broader workflow coverage, while ASAN focuses more narrowly on task and project coordination with a smaller revenue base near $790 million. Growth drivers for NOW include accelerated AI agent deployments and multi-product deals, contrasting with ASAN’s emphasis on consumption-based AI pricing and core customer expansion. Recent momentum has favored NOW amid favorable analyst sentiment and sector rotations, whereas ASAN has shown greater price sensitivity to quarterly outcomes and guidance. Risk factors for ASAN include narrower margins and higher volatility; NOW faces premium valuation scrutiny and potential competition in AI automation. Sector exposure overlaps in software, but NOW’s larger enterprise footprint provides more diversified market positioning compared to ASAN’s specialized work management niche.
Tickeron AI Verdict
Based on observable factors such as trend consistency in revenue growth, stability of recurring revenue, and relative positioning in AI adoption, Tickeron’s AI models would currently assign higher probabilistic favor to ServiceNow (NOW) over Asana (ASAN). NOW’s larger scale, documented AI contract momentum, and broader enterprise traction align with stronger stability metrics in recent market activity, though outcomes remain subject to evolving conditions and individual portfolio considerations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a Buy and NOW is a Buy.
ASAN | NOW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 63 Fair valued | 80 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 94 | |
SMR RATING 1..100 | 98 | 58 | |
PRICE GROWTH RATING 1..100 | 43 | 40 | |
P/E GROWTH RATING 1..100 | 100 | 74 | |
SEASONALITY SCORE 1..100 | 39 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (63) in the null industry is in the same range as NOW (80) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to NOW’s over the last 12 months.
NOW's Profit vs Risk Rating (94) in the Information Technology Services industry is in the same range as ASAN (100) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
NOW's SMR Rating (58) in the Information Technology Services industry is somewhat better than the same rating for ASAN (98) in the null industry. This means that NOW’s stock grew somewhat faster than ASAN’s over the last 12 months.
NOW's Price Growth Rating (40) in the Information Technology Services industry is in the same range as ASAN (43) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
NOW's P/E Growth Rating (74) in the Information Technology Services industry is in the same range as ASAN (100) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
| ASAN | NOW | |
|---|---|---|
| RSI ODDS (%) | N/A | 4 days ago 81% |
| Stochastic ODDS (%) | 4 days ago 82% | 4 days ago 71% |
| Momentum ODDS (%) | 4 days ago 81% | 4 days ago 74% |
| MACD ODDS (%) | 4 days ago 84% | 4 days ago 72% |
| TrendWeek ODDS (%) | 4 days ago 84% | 4 days ago 68% |
| TrendMonth ODDS (%) | 4 days ago 84% | 4 days ago 64% |
| Advances ODDS (%) | 12 days ago 76% | 15 days ago 70% |
| Declines ODDS (%) | 4 days ago 86% | 4 days ago 70% |
| BollingerBands ODDS (%) | 4 days ago 83% | 4 days ago 76% |
| Aroon ODDS (%) | 4 days ago 75% | 4 days ago 79% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while NOW’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 6 TA indicator(s) are bullish while NOW’s TA Score has 5 bullish TA indicator(s).
- ASAN’s TA Score: 6 bullish, 3 bearish.
- NOW’s TA Score: 5 bullish, 4 bearish.
Price Growth
ASAN (@Packaged Software) experienced а -5.15% price change this week, while NOW (@Packaged Software) price change was +0.11% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.03%. For the same industry, the average monthly price growth was -8.40%, and the average quarterly price growth was +5.26%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 08, 2026.
NOW is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Packaged Software (-2.03% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | -1.53% | ||
| WDAY - ASAN | 76% Closely correlated | -0.81% | ||
| FRSH - ASAN | 75% Closely correlated | -2.11% | ||
| HUBS - ASAN | 73% Closely correlated | -3.53% | ||
| TEAM - ASAN | 72% Closely correlated | -2.53% | ||
| NOW - ASAN | 71% Closely correlated | -1.57% | ||
More | ||||
NOW and
Correlation & Price change
A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To NOW | 1D Price Change % | ||
|---|---|---|---|---|
| NOW | 100% | -1.57% | ||
| CRM - NOW | 79% Closely correlated | -1.76% | ||
| ADBE - NOW | 74% Closely correlated | -1.45% | ||
| SAP - NOW | 72% Closely correlated | +0.75% | ||
| HUBS - NOW | 71% Closely correlated | -3.53% | ||
| GWRE - NOW | 71% Closely correlated | -3.60% | ||
More | ||||