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ASAN vs NOW
Which Stock Would AI Choose? Asana (ASAN) vs. ServiceNow (NOW) Stock Comparison
Key Takeaways
- ASAN (Asana) is a high-growth work management platform still transitioning to profitability, while NOW (ServiceNow) is a large, profitable enterprise workflow leader.
- ServiceNow generates roughly $16 billion in annual subscription revenue and passed $1 billion in AI annual contract value (ACV), a scale Asana has not approached.
- Asana's revenue is growing at a single-digit to low-double-digit rate with sub-$1 billion annual recurring revenue (ARR), while ServiceNow sustains 20%-plus subscription growth.
- ServiceNow carries a "Strong Buy" consensus and a market capitalization near $150 billion; Asana's consensus is closer to "Hold" with a market capitalization in the low billions.
- Both stocks have shown elevated volatility in recent weeks, with Asana navigating profitability and retention questions and ServiceNow recovering from an early-2026 AI-driven software sell-off.
Introduction
Investors comparing ASAN and NOW are weighing two very different profiles within enterprise software. Asana operates a work management and collaboration platform, while ServiceNow runs a broad cloud platform that automates IT, HR, security, and customer workflows for large organizations. This stock comparison is most relevant to growth-oriented technology investors and traders assessing relative performance, market positioning, and how each company is monetizing artificial intelligence (AI). Although both names are loosely grouped as "AI beneficiaries," their scale, profitability, growth rates, and risk profiles differ sharply, making the contrast a useful lens on the software sector.
ASAN Overview and Recent Performance
Asana, Inc. (ASAN) provides a work management platform built around its "Work Graph" data model, positioning itself as a system for coordinating teams and, increasingly, AI-driven work. In recent quarters, the company has emphasized AI Studio and AI Teammates, alongside an "Agentic Work Management" (AWM) push designed to shift pricing beyond traditional per-seat models toward consumption-based billing.
Recent market activity has been choppy. Asana posted revenue of about $216 million in its most recent reported quarter, up roughly 10% year over year, with non-GAAP (adjusted) profitability but a GAAP net loss. Net revenue retention has hovered near the high-90s percentage range, and annual recurring revenue is approaching $900 million. Sentiment has been mixed: several analysts have trimmed price targets while maintaining or upgrading ratings, and the stock has underperformed the broader market over the past year. Investor focus remains on retention, the slower-growing self-serve segment, and whether AI products can reaccelerate durable growth.
NOW Overview and Recent Performance
ServiceNow, Inc. (NOW) sells a cloud platform that automates enterprise workflows across IT service management, HR, customer service, and security. Management increasingly describes the company as an "AI control tower," and its ServiceNow AI products surpassed $1 billion in annual contract value in the most recent quarter, with agentic AI deployments growing rapidly.
Financially, ServiceNow operates at far greater scale. Recent quarterly revenue reached roughly $4 billion, up about 24% year over year, driven by subscription revenue growth of roughly 24.5%. Remaining performance obligations (RPO) — contracted revenue not yet recognized — stood near $29 billion, and the company closed more than 120 deals exceeding $1 million in net new annual contract value. Despite strong fundamentals, the stock sold off sharply in early 2026 amid broader software and AI-disruption concerns, then rebounded in recent months. Recent analyst actions have been constructive, with several firms raising price targets ahead of quarterly results.
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Head-to-Head Comparison
The core contrast between ASAN and NOW is one of scale and maturity. ServiceNow is a diversified platform with multiple workflow categories and a $150-billion-plus valuation, while Asana is a focused collaboration vendor with a valuation in the low billions. ServiceNow's broader product footprint supports higher customer spending and a renewal rate near 98%; Asana's concentrated offering yields more modest contract sizes and a net revenue retention rate in the mid-to-high 90s.
Growth drivers also differ. ServiceNow is monetizing AI through premium pricing and expanded multi-product deals, sustaining 20%-plus subscription growth at enormous scale. Asana is betting that AI products and consumption-based pricing will lift retention and expansion, but revenue growth has decelerated toward the single-digit range. On risk, Asana faces profitability and retention questions, while ServiceNow faces integration costs from recent acquisitions and premium-valuation expectations. In short, NOW offers stability and proven profitability; ASAN offers a smaller, higher-uncertainty, potentially higher-upside profile.
Tickeron AI Verdict
Based on observable trend consistency, scale of catalysts, and relative market positioning, Tickeron's AI would likely favor NOW (ServiceNow) in the current environment. The company's combination of sustained 20%-plus subscription growth, a $1-billion-plus AI business, robust remaining performance obligations, and a recovering trend profile presents a more consistent and lower-volatility setup than Asana's earlier-stage profitability transition. That said, the verdict is probabilistic rather than definitive: momentum can shift quickly, and Asana's AI-driven monetization efforts could narrow the gap if retention and growth reaccelerate. Traders should weigh each name's risk profile against their own timeframe and objectives.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ASAN is a StrongBuy and NOW is a Hold.
ASAN sees its 50-day moving average cross bullishly above its 200-day moving average
The 50-day moving average for ASAN moved above the 200-day moving average on September 17, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on ASAN as a result. In 63 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 79%.
The Moving Average Convergence Divergence (MACD) for ASAN just turned positive on October 07, 2026. Looking at past instances where ASAN's MACD turned positive, the stock continued to rise in 34 of 45 cases over the following month. The odds of a continued upward trend are 76%.
ASAN moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for ASAN crossed bullishly above the 50-day moving average on October 13, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 17 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 81%.
Following a +7.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where ASAN advanced for three days, in 215 of 284 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 8 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ASAN declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 86%.
The Aroon Indicator for ASAN entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 50 (best 1 - 100 worst), indicating fairly steady price growth. ASAN’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 63 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (22.277) is normal, around the industry mean (-0.805). P/E Ratio (-15.615) is within average values for comparable stocks, (14.495). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (2.753) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 82 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ASAN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
NOW in +5.33% Uptrend, rising for three consecutive days on October 20, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where NOW advanced for three days, in 237 of 340 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on NOW as a result. In 60 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.
The Moving Average Convergence Divergence (MACD) for NOW just turned positive on October 09, 2026. Looking at past instances where NOW's MACD turned positive, the stock continued to rise in 38 of 55 cases over the following month. The odds of a continued upward trend are 69%.
Bearish Trend Analysis
The 10-day RSI Indicator for NOW moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 34 similar instances where the indicator moved out of overbought territory. In 21 of the 34 cases, the stock moved lower in the following days. This puts the odds of a move lower at 62%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 41 of 57 cases where NOW's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 72%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NOW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
NOW broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for NOW entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. NOW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 66 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (12.007) is normal, around the industry mean (-1.287). P/E Ratio (90.286) is within average values for comparable stocks, (14.534). Projected Growth (PEG Ratio) (0.947) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (9.891) is also within normal values, averaging (71.128).
The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NOW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
ASAN | NOW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 76 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 63 Fair valued | 91 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 91 | |
SMR RATING 1..100 | 98 | 59 | |
PRICE GROWTH RATING 1..100 | 50 | 38 | |
P/E GROWTH RATING 1..100 | 82 | 66 | |
SEASONALITY SCORE 1..100 | n/a | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (63) in the null industry is in the same range as NOW (91) in the Information Technology Services industry. This means that ASAN’s stock grew similarly to NOW’s over the last 12 months.
NOW's Profit vs Risk Rating (91) in the Information Technology Services industry is in the same range as ASAN (100) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
NOW's SMR Rating (59) in the Information Technology Services industry is somewhat better than the same rating for ASAN (98) in the null industry. This means that NOW’s stock grew somewhat faster than ASAN’s over the last 12 months.
NOW's Price Growth Rating (38) in the Information Technology Services industry is in the same range as ASAN (50) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
NOW's P/E Growth Rating (66) in the Information Technology Services industry is in the same range as ASAN (82) in the null industry. This means that NOW’s stock grew similarly to ASAN’s over the last 12 months.
| ASAN | NOW | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 62% |
| Stochastic ODDS (%) | 2 days ago 83% | 1 day ago 72% |
| Momentum ODDS (%) | 2 days ago 79% | 1 day ago 67% |
| MACD ODDS (%) | 2 days ago 76% | 1 day ago 69% |
| TrendWeek ODDS (%) | 2 days ago 79% | 1 day ago 68% |
| TrendMonth ODDS (%) | 2 days ago 78% | 1 day ago 66% |
| Advances ODDS (%) | 12 days ago 76% | 1 day ago 70% |
| Declines ODDS (%) | 7 days ago 86% | 8 days ago 70% |
| BollingerBands ODDS (%) | N/A | 1 day ago 76% |
| Aroon ODDS (%) | 2 days ago 82% | 1 day ago 83% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while NOW’s FA Score has 0 green FA rating(s).
- ASAN’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 6 TA indicator(s) are bullish while NOW’s TA Score has 3 bullish TA indicator(s).
- ASAN’s TA Score: 6 bullish, 3 bearish.
- NOW’s TA Score: 3 bullish, 5 bearish.
Price Growth
ASAN (@Packaged Software) experienced а +8.92% price change this week, while NOW (@Packaged Software) price change was +7.89% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -0.97%. For the same industry, the average monthly price growth was -3.32%, and the average quarterly price growth was +4.84%.
Reported Earning Dates
ASAN is expected to report earnings on Dec 08, 2026.
NOW is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Packaged Software (-0.97% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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ASAN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with WDAY. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then WDAY could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | +5.81% | ||
| WDAY - ASAN | 76% Closely correlated | +4.50% | ||
| FRSH - ASAN | 75% Closely correlated | +5.10% | ||
| HUBS - ASAN | 74% Closely correlated | +6.87% | ||
| TEAM - ASAN | 72% Closely correlated | +2.96% | ||
| NOW - ASAN | 72% Closely correlated | +2.88% | ||
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